{"id":5223,"date":"2013-03-05T05:16:20","date_gmt":"2013-03-05T10:16:20","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5223"},"modified":"2013-03-05T05:16:20","modified_gmt":"2013-03-05T10:16:20","slug":"los-clientes-de-la-tienda-online-como-identificarlos","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/los-clientes-de-la-tienda-online-como-identificarlos\/","title":{"rendered":"Los clientes de la tienda online: c\u00f3mo identificarlos"},"content":{"rendered":"<p style=\"text-align: justify;\">Al igual que sucede en el comercio tradicional, es importante saber identificar a los diferentes clientes que entrar\u00e1n en nuestra <strong>tienda online,<\/strong> de manera que podamos poner frente a sus ojos los productos o servicios que les resulten atrayentes. Debemos tener claro que nunca tendremos un \u00fanico perfil: lo habitual es que todos ellos se acerquen a nuestra p\u00e1gina, por lo que hemos de mostrar contenidos variados capaces de generar inter\u00e9s de diferentes maneras.<\/p>\n<p style=\"text-align: justify;\">Por una parte, no podemos olvidar que Internet no es otra cosa que un gran escaparate, sobre todo desde que Google facilita de tal manera las b\u00fasquedas. Por ello, llegar\u00e1n a nuestra<strong> tienda online<\/strong> el equivalente 2.0 de las personas que pasean por las calles mirando escaparates, sin intenci\u00f3n real de entrar en la tienda en cuesti\u00f3n a menos que realmente vean algo atrayente desde fuera. Para este perfil de cliente, puede que lo m\u00e1s llamativo sea el aspecto de nuestra p\u00e1gina: si es suficientemente amigable para la navegaci\u00f3n, est\u00e1 bien organizada, con colores y fotos que atraigan su inter\u00e9s, es posible que decida cruzar el umbral. Por supuesto, las ofertas, bien presentes en nuestra portada, tambi\u00e9n ser\u00e1n fundamentales en este aspecto.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/diseno-tienda-online.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5224\" title=\"diseno-tienda-online\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/diseno-tienda-online.jpg\" alt=\"\" width=\"550\" height=\"272\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/diseno-tienda-online.jpg 550w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/diseno-tienda-online-300x148.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Tambi\u00e9n tenemos el perfil contrario, mucho m\u00e1s extendido de lo que pensamos todav\u00eda hoy en d\u00eda: el de las personas que desconf\u00edan de las compras por Internet, consider\u00e1ndolas de segunda categor\u00eda o peligrosas. Para ellos, ser\u00e1 importante encontrar en nuestra <strong>tienda online<\/strong> la informaci\u00f3n de seguridad y los t\u00e9rminos y condiciones de uso de manera muy clara y a la vista. Aunque esto es una recomendaci\u00f3n que debemos seguir en todo momento, no s\u00f3lo de cara a esta clase de usuarios, claro est\u00e1. La transparencia y la claridad en este sentido transmitir\u00e1n confianza y ayudar\u00e1n a entablar el primer contacto y conseguir la fidelizaci\u00f3n posterior.<\/p>\n<p style=\"text-align: justify;\">Por \u00faltimo, existen dos tipos de usuarios ya bastante consolidados en nuestro marco actual: los compradores habituales, que conocen a la perfecci\u00f3n la manera de relacionarse con las <strong>tiendas online,<\/strong> y los que buscan ofertas incansablemente a lo largo y ancho de Internet. Para los primeros, el factor que m\u00e1s puntos puede otorgar a nuestra <strong>tienda online<\/strong> ser\u00e1 la facilidad de navegaci\u00f3n, de consulta del cat\u00e1logo y la rapidez y eficiencia a la hora de gestionar sus compras; por no hablar de a\u00f1adidos como la econom\u00eda en los gastos de env\u00edo. En cuanto a los \u00abarque\u00f3logos de ofertas\u00bb, una de las mejores maneras de atraerlos ser\u00e1 incluir toda clase de descuentos, y por supuesto de manera visible y llamativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al igual que sucede en el comercio tradicional, es importante saber identificar a los diferentes clientes que entrar\u00e1n en nuestra tienda online, de manera que podamos poner frente a sus ojos los productos o servicios que les resulten atrayentes. Debemos tener claro que nunca tendremos un \u00fanico perfil: lo habitual es que todos ellos se [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[847,51,848,21],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los clientes de la tienda online: c\u00f3mo identificarlos<\/title>\n<meta name=\"description\" content=\"Los clientes de la tienda online: c\u00f3mo identificarlos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/los-clientes-de-la-tienda-online-como-identificarlos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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