{"id":5229,"date":"2013-03-07T05:39:31","date_gmt":"2013-03-07T10:39:31","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5229"},"modified":"2013-03-07T05:39:31","modified_gmt":"2013-03-07T10:39:31","slug":"el-abandono-del-carro-de-compra-en-las-tiendas-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/el-abandono-del-carro-de-compra-en-las-tiendas-online\/","title":{"rendered":"El abandono del carro de compra en las tiendas online"},"content":{"rendered":"<p style=\"text-align: justify;\">El \u00abcarro de la compra abandonado\u00bb en las <strong>tiendas online<\/strong> es una realidad que todos hemos vivido como consumidores. Son muchas, incontables las ocasiones en las que entramos en una tienda, encontramos el art\u00edculo que estamos buscando, lo agregamos a nuestro carro de la compra&#8230; y finalmente lo borramos o simplemente salimos sin finalizar la transacci\u00f3n. Esto que como usuarios nos resulta muy normal puede ser frustrante cuando nos sucede como due\u00f1os de una <strong>tienda online.<\/strong> A veces, incluso desmoralizador si lo vemos con mucha frecuencia. \u00bfPor qu\u00e9 sucede esto? \u00bfQu\u00e9 error estamos cometiendo para que nuestros potenciales compradores se conviertan en simples visitantes ocasionales, que se marchan sin m\u00e1s?<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/carro-compra-abandonado.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5230\" title=\"carro-compra-abandonado\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/carro-compra-abandonado.jpg\" alt=\"\" width=\"592\" height=\"333\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/carro-compra-abandonado.jpg 940w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/carro-compra-abandonado-300x168.jpg 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">No hay que desesperar si encontramos que esto sucede a menudo en nuestra <strong>tienda online.<\/strong> No deber\u00eda sorprendernos saber que, seg\u00fan las estad\u00edsticas recogidas por medios de estudio de mercado como <strong>Listrak<\/strong>, se trata de una pr\u00e1ctica muy com\u00fan en el mundo de las compras por Internet. De hecho, se estima que <strong>ha habido un ratio de abandono de carros de la compra de hasta el 77% en los \u00faltimos seis meses<\/strong>. El motivo principal suele ser la comparativa entre diferentes tiendas: muchas veces, los usuarios se limitan a \u00abemular\u00bb la compra para ver las opciones de gastos de env\u00edo o de pago f\u00e1cilmente, sin tener la voluntad real de finalizarla. As\u00ed que no tenemos por qu\u00e9 caer en el desaliento ni echarnos la culpa en la mayor parte de los casos.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, esto no significa que no debamos evaluar el proceso de checkout de nuestra <strong>tienda online<\/strong> si observamos un n\u00famero elevado de abandonos en este paso. Puede que haya todav\u00eda peque\u00f1os detalles que pulir, o incluso algunos aspectos fundamentales que no hayamos optimizado como es debido. Lo m\u00e1s importante, ya lo sabemos, es que este proceso final sea sencillo de ejecutar para el comprador. Los botones para avanzar de un paso a otro deben estar situados de manera visible. La informaci\u00f3n tiene que presentarse de forma muy clara: el precio final con los impuestos incluidos, los gastos de env\u00edo&#8230;<\/p>\n<p style=\"text-align: justify;\">Debemos dar la opci\u00f3n de retroceder o editar la informaci\u00f3n en todo momento; no hay nada que moleste m\u00e1s que no poder corregir un error en un campo relevante. Y, por supuesto, tenemos que permitir diferentes opciones de pago, desde el siempre socorrido y preferente Paypal hasta la transferencia o incluso el contra reembolso (aunque este m\u00e9todo puede ser el menos beneficioso para nosotros).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El \u00abcarro de la compra abandonado\u00bb en las tiendas online es una realidad que todos hemos vivido como consumidores. Son muchas, incontables las ocasiones en las que entramos en una tienda, encontramos el art\u00edculo que estamos buscando, lo agregamos a nuestro carro de la compra&#8230; y finalmente lo borramos o simplemente salimos sin finalizar la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[852,851,850,22,51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El abandono del carro de compra en las tiendas online<\/title>\n<meta name=\"description\" content=\"El abandono del carro de compra en las tiendas online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/el-abandono-del-carro-de-compra-en-las-tiendas-online\/\" \/>\n<meta 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