{"id":5244,"date":"2013-03-12T10:00:43","date_gmt":"2013-03-12T15:00:43","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5244"},"modified":"2013-03-11T15:03:08","modified_gmt":"2013-03-11T20:03:08","slug":"es-conveniente-el-crowdfunding-para-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/es-conveniente-el-crowdfunding-para-nuestra-tienda-online\/","title":{"rendered":"\u00bfEs conveniente el crowdfunding para nuestra tienda online?"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00daltimamente parece que escuchamos esta palabra a todas horas. El <strong>crowdfunding<\/strong> est\u00e1 presente en todas partes como una nueva alternativa para conseguir objetivos careciendo de financiaci\u00f3n o ahorros, algo que puede ser interesante en los primeros pasos de nuestra <strong>tienda online.<\/strong> Como indica su nombre en ingl\u00e9s, con \u00e9l se apela a los <strong>microinversores<\/strong>: la comunidad de personas interesadas en nuestro proyecto que aporta una cantidad determinada para financiarlo. En funci\u00f3n de la cantidad se obtiene una recompensa determinada; esto es un aliciente, claro est\u00e1, ya que cuanto mayor sea la aportaci\u00f3n, m\u00e1s interesante puede ser el \u00abpremio\u00bb que se consiga.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/crowdfunding.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5245\" title=\"crowdfunding\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/crowdfunding.jpg\" alt=\"\" width=\"502\" height=\"335\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/crowdfunding.jpg 558w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/crowdfunding-300x200.jpg 300w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Sin embargo, como sucede en casi todos los \u00e1mbitos, lo que empez\u00f3 siendo una alternativa para quienes no tuvieran suficientes recursos se ha convertido en poco menos que una moda a la que cualquiera puede adscribirse, gracias a las numerosas p\u00e1ginas dedicadas a ello. Desde la pionera y archiconocida <strong>Kickstarter<\/strong> hasta Indiegogo, especializada en proyectos con una salida minoritaria, o las espa\u00f1oles <strong>Verkami<\/strong> y <strong>L\u00e1nzanos<\/strong>. Esto lleva, naturalmente, a que a veces se confundan los proyectos que realmente necesitan de esta clase de financiaci\u00f3n con los que buscan lucrarse o se amparan en un nombre conocido para conseguir su objetivo. Si pensamos que el crowdfunding puede ser una alternativa para lanzar nuestra <strong>tienda online<\/strong>, debemos saber c\u00f3mo destacar entre la maleza. Y en gran medida lo conseguiremos gracias a las mencionadas recompensas.<\/p>\n<p style=\"text-align: justify;\">Aunque sin duda habr\u00e1 muchos inversores que nos financien por confianza y afinidad con nuestra idea, otros muchos se decidir\u00e1n a hacerlo si consideran que el beneficio que obtendr\u00e1n ser\u00e1 adecuado, y por supuesto si les resulta llamativo. Hemos de intentar que desde una cantidad muy peque\u00f1a se pueda conseguir una recompensa interesante, de tal manera que incluso el que aporte un euro salga beneficiado. Adem\u00e1s de atraer la atenci\u00f3n, ayudaremos a crear simpat\u00eda hacia nuestra marca (algo muy importante en el momento en que nuestra <strong>tienda online<\/strong> salga a la luz para ayudar a crear comunidad) y probablemente tambi\u00e9n consigamos una mayor difusi\u00f3n boca a boca.<\/p>\n<p style=\"text-align: justify;\">Con respecto a las diferentes plataformas de crowdfunding que podemos elegir, naturalmente Kickstarter, la de mayor difusi\u00f3n, puede ser la primera opci\u00f3n que consideremos. Pero si nuestro negocio se va a dirigir fundamentalmente al p\u00fablico dentro de nuestras fronteras, haremos bien en pensar antes que nada en las citadas L\u00e1nzanos o Verkami, o en algunas de las muchas alternativas que van surgiendo d\u00eda \u00a0a d\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00daltimamente parece que escuchamos esta palabra a todas horas. El crowdfunding est\u00e1 presente en todas partes como una nueva alternativa para conseguir objetivos careciendo de financiaci\u00f3n o ahorros, algo que puede ser interesante en los primeros pasos de nuestra tienda online. Como indica su nombre en ingl\u00e9s, con \u00e9l se apela a los microinversores: la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[441,445,37,854],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEs conveniente el crowdfunding para nuestra tienda online?<\/title>\n<meta name=\"description\" content=\"\u00bfEs conveniente el crowdfunding para nuestra tienda online?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/es-conveniente-el-crowdfunding-para-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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