{"id":5258,"date":"2013-03-19T06:09:02","date_gmt":"2013-03-19T11:09:02","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5258"},"modified":"2013-03-19T06:09:02","modified_gmt":"2013-03-19T11:09:02","slug":"como-lanzar-nuestra-tienda-online-al-extranjero","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-lanzar-nuestra-tienda-online-al-extranjero\/","title":{"rendered":"C\u00f3mo lanzar nuestra tienda online al extranjero"},"content":{"rendered":"<p style=\"text-align: justify;\">Si nuestra <strong>tienda online<\/strong> da los resultados que esperamos y nos reporta alegr\u00edas, qu\u00e9 mejor que empezar a pensar en ella a lo grande, en dar el salto m\u00e1s all\u00e1 de nuestras fronteras. Hemos comentado alguna que otra vez en nuestro blog que para ello lo primero es asegurarse de que no nos saldr\u00e1 m\u00e1s caro el collar que el perro: debemos escoger sabiamente la agencia de correos o de mensajer\u00eda en la que confiar, pensar si empezaremos con una zona concreta para luego irnos ampliando a nivel mundial&#8230; Son peque\u00f1os aspectos en los que hay que reparar concienzudamente, pues todos ellos terminar\u00e1n creando el mosaico de nuestro negocio a nivel internacional.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/mapamundi1607low.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5259\" title=\"mapamundi1607low\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/mapamundi1607low.jpg\" alt=\"\" width=\"560\" height=\"412\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/mapamundi1607low.jpg 800w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/mapamundi1607low-300x220.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La <strong>selecci\u00f3n de mercados<\/strong> es muy importante, como comentamos, as\u00ed como estudiar los perfiles que hay en ellos. No debemos pensar que por el mero hecho de ser una<strong> tienda online<\/strong> ya tenemos hecho \u00abel trabajo dif\u00edcil\u00bb, al no necesitar, en teor\u00eda, una infraestructura f\u00edsica para darnos a conocer en el pa\u00eds en cuesti\u00f3n. Las diferencias culturales y sociales o los h\u00e1bitos de los consumidores, que pueden cambiar radicalmente de un punto a otro del globo, son fundamentales y deben formar parte de nuestra estrategia para que sea exitosa. No est\u00e1 nada mal que estudiemos a conciencia los an\u00e1lisis y los estudios de mercado que se lanzan regularmente y nos dar\u00e1n una visi\u00f3n experta de c\u00f3mo funciona cada territorio; pero tambi\u00e9n ser\u00e1 muy importante que contemos con socios localizados que nos ayuden a ello.<\/p>\n<p style=\"text-align: justify;\">Al mismo tiempo que ampliamos las miras de ventas para nuestra<strong> tienda online,<\/strong> tambi\u00e9n hemos de hacer lo propio con los <strong>mayoristas<\/strong>. Y en este caso debemos andar con mucha cautela y estudiar tambi\u00e9n a la competencia, de manera que sepamos escoger los proveedores m\u00e1s influyentes o los que gozan de mayor confianza. De la misma manera, puede que necesitemos ampliar personal, sobre todo si queremos movernos en un mercado cuya lengua no dominamos (por ejemplo, los de los pa\u00edses orientales).<\/p>\n<p style=\"text-align: justify;\">Nuestra p\u00e1gina web tambi\u00e9n debe adaptarse para las circunstancias: hemos de convertir todas y cada una de las secciones de nuestra<strong> tienda online<\/strong> en zonas accesibles para cualquiera. El ingl\u00e9s, idioma universal por excelencia, puede ser la mejor opci\u00f3n para traducir nuestros contenidos. Si nos lo podemos permitir y queremos movernos por pa\u00edses espec\u00edficos, puede ser interesante traducir tambi\u00e9n a otras lenguas de gran peso internacional: franc\u00e9s, alem\u00e1n o incluso chino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si nuestra tienda online da los resultados que esperamos y nos reporta alegr\u00edas, qu\u00e9 mejor que empezar a pensar en ella a lo grande, en dar el salto m\u00e1s all\u00e1 de nuestras fronteras. Hemos comentado alguna que otra vez en nuestro blog que para ello lo primero es asegurarse de que no nos saldr\u00e1 m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[861,51,177,244],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo lanzar nuestra tienda online al extranjero<\/title>\n<meta name=\"description\" content=\"C\u00f3mo lanzar nuestra tienda online al extranjero\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-lanzar-nuestra-tienda-online-al-extranjero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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