{"id":5267,"date":"2013-03-21T05:00:05","date_gmt":"2013-03-21T10:00:05","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5267"},"modified":"2013-03-21T05:00:05","modified_gmt":"2013-03-21T10:00:05","slug":"google-merchant-quality-un-nuevo-algoritmo-para-las-tiendas-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/google-merchant-quality-un-nuevo-algoritmo-para-las-tiendas-online\/","title":{"rendered":"Google Merchant Quality, un nuevo algoritmo para las tiendas online"},"content":{"rendered":"<p style=\"text-align: justify;\">El <strong>e-commerce<\/strong> es una de las prioridades de <strong>Google<\/strong>, que aunque lento pero seguro va desarrollando y potenciando poco a poco su sistema <strong>Google Shopping.<\/strong> Dando un paso m\u00e1s en su inter\u00e9s por categorizarlo y valorarlo todo, el gigante de Internet ha anunciado ahora que lanzar\u00e1, probablemente en el segundo semestre de este 2013, un nuevo algoritmo para evaluar cualquier <strong>tienda online:<\/strong> el llamado <strong>Google Merchant Quality<\/strong>.<\/p>\n<p style=\"text-align: justify;\">La idea de Google es que los internautas puedan encontrar un r\u00e1nking de las mejores y peores <strong>tiendas online<\/strong>, o al menos de las que m\u00e1s se ajustan a sus necesidades y a lo que est\u00e1n buscando. Para ello, se establecer\u00e1 una valoraci\u00f3n con un par\u00e1metro fundamental: el de las opiniones de los clientes. Las que cuenten con comentarios positivos de \u00e9stos se encontrar\u00e1n en niveles superiores y tendr\u00e1n mayor visibilidad en el buscador, mientras que las que tengan valoraciones negativas se ver\u00e1n relegadas a puestos inferiores.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/google-shop.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5268\" title=\"google-shop\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/google-shop.jpg\" alt=\"\" width=\"512\" height=\"288\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/google-shop.jpg 512w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/google-shop-300x168.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Se estima que el algoritmo tambi\u00e9n tendr\u00e1 en cuenta otras variables, como pueden ser el tiempo que un producto determinado permanece en una <strong>tienda online<\/strong>, la autoridad de \u00e9sta a lo largo del tiempo, etc. Aun as\u00ed, no hay nada confirmado todav\u00eda en este aspecto, m\u00e1s all\u00e1 de las especulaciones que podamos sacar observando el comportamiento habitual de Google. La idea, sin embargo, seguir\u00e1 muy probablemente las mismas premisas que Google Shopping, adoptando sus par\u00e1metros y sus criterios. Posiblemente, en la mente de Google se halle precisamente el potenciar su servicio Shopping, todav\u00eda bastante desconocido, y conseguir que cuenta con una mayor aprobaci\u00f3n por parte de quienes se dedican al <strong>e-commerce.<\/strong><\/p>\n<p style=\"text-align: justify;\">Por otro lado, no ser\u00eda de extra\u00f1ar que Google +, la red social en la que la empresa todav\u00eda tiene depositadas grandes esperanzas, tambi\u00e9n aparezca en la ecuaci\u00f3n. Del mismo modo que compartir contenidos en ella asegura que vayan subiendo poco a poco posiciones en el r\u00e1nking de b\u00fasquedas, tambi\u00e9n es posible que comentar a trav\u00e9s de Google +, o conversaciones en las que est\u00e9 involucrada una <strong>tienda online<\/strong>, sirvan para que \u00e9sta obtenga mayor relevancia y visibilidad frente a otras.<\/p>\n<p style=\"text-align: justify;\">Todo son, de momento, especulaciones, aunque sin duda har\u00edamos bien en empezar a prepararnos para el nacimiento de este algoritmo. Como en tantos otros aspectos, la relevancia de Google sigue fuera de toda duda, y es deseable que nuestra <strong>tienda online<\/strong> sea todo lo \u00abamigable\u00bb posible frente a la empresa y sus condiciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El e-commerce es una de las prioridades de Google, que aunque lento pero seguro va desarrollando y potenciando poco a poco su sistema Google Shopping. Dando un paso m\u00e1s en su inter\u00e9s por categorizarlo y valorarlo todo, el gigante de Internet ha anunciado ahora que lanzar\u00e1, probablemente en el segundo semestre de este 2013, un [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,399],"tags":[865,864,54,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Merchant Quality, un nuevo algoritmo para las tiendas online<\/title>\n<meta name=\"description\" content=\"Google Merchant Quality, un nuevo algoritmo para las tiendas online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/google-merchant-quality-un-nuevo-algoritmo-para-las-tiendas-online\/\" \/>\n<meta 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