{"id":5271,"date":"2013-03-25T06:39:27","date_gmt":"2013-03-25T11:39:27","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5271"},"modified":"2013-03-25T06:39:27","modified_gmt":"2013-03-25T11:39:27","slug":"el-prelanzamiento-de-una-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/el-prelanzamiento-de-una-tienda-online\/","title":{"rendered":"El prelanzamiento de una tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">El proyecto de lanzar una<strong> tienda online<\/strong> nos puede llevar meses, tanto si somos ya veteranos en la materia como si nos embarcamos por primera vez en esto del<strong> e-commerce.<\/strong> Un largo tiempo de preparar estrategias y planificar formas de comunicaci\u00f3n con nuestros potenciales clientes que tendr\u00eda que verse materializado en \u00e9xito, especialmente durante las primeras semanas de vida. Lo importante es saber crear expectaci\u00f3n, de forma que se hable de nosotros incluso antes de que hayamos salido a la luz. Eso que en la jerga de Internet, hoy en d\u00eda, se conoce como <em>hype<\/em>.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/comingsoon11.gif\"><img loading=\"lazy\" class=\"alignleft  wp-image-5272\" title=\"comingsoon11\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/comingsoon11.gif\" alt=\"\" width=\"383\" height=\"331\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/comingsoon11.gif 547w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/comingsoon11-300x259.gif 300w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a>Hay muchos medios para ello, desde campa\u00f1as virales hasta conseguir posts patrocinados en p\u00e1ginas del sector. Lo id\u00f3neo es que nuestra <strong>campa\u00f1a de m\u00e1rketing<\/strong> comience, por tanto, antes incluso del lanzamiento de nuestra <strong>tienda online.<\/strong> Nuestras<strong> redes sociales<\/strong> deben empezar a trabajar antes, y debemos comenzar como usuarios reales, dejando a un lado la promoci\u00f3n e integr\u00e1ndonos en las conversaciones relevantes. Si captamos la atenci\u00f3n de los llamados <em>influenciadores<\/em> en Twitter y Facebook, por ejemplo, y conseguimos que hablen de nosotros o se interesen por el futuro lanzamiento de nuestra tienda online, tendremos un gran paso conseguido.<\/p>\n<p style=\"text-align: justify;\">Otro aspecto importante para preparar el prelanzamiento es tener nuestra p\u00e1gina operativa desde el primer momento. Aunque s\u00f3lo sea la portada, llamativa y con nuestro logotipo y datos de contacto. Naturalmente, si tenemos una frase o un eslogan efectista, mucho mejor. Podemos a\u00f1adir un formulario de contacto para que los interesados se apunten a una <em><strong>newsletter<\/strong> <\/em>y se encuentren informados en el momento en que demos el pistoletazo de salida a nuestra <strong>tienda online.<\/strong> Todo ello contribuir\u00e1 a aumentar la curiosidad, y por supuesto dar\u00e1 una sensaci\u00f3n m\u00e1s cuidada a la web.<\/p>\n<p style=\"text-align: justify;\">Otra opci\u00f3n, quiz\u00e1s m\u00e1s trabajosa pero que puede dar muy buenos resultados, es la de comenzar primero con el blog de nuestra <strong>tienda online.<\/strong> Esto exigir\u00e1 que le dediquemos tiempo a incluir informaci\u00f3n relevante: sobre nuestro progreso, mostrando lo que vamos a vender, etc. No sirve de nada tener un blog para llenarlo de \u00abmorralla\u00bb, eso debemos tenerlo claro (y es algo en lo que hemos incidido varias veces por aqu\u00ed). Si el tiempo no nos lo permite (los primeros pasos de un negocio son, sin duda, los que ocupan m\u00e1s horas), podemos recurrir a la opci\u00f3n que ya hemos comentado de pagar a alguien para que nos redacte un contenido patrocinado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El proyecto de lanzar una tienda online nos puede llevar meses, tanto si somos ya veteranos en la materia como si nos embarcamos por primera vez en esto del e-commerce. Un largo tiempo de preparar estrategias y planificar formas de comunicaci\u00f3n con nuestros potenciales clientes que tendr\u00eda que verse materializado en \u00e9xito, especialmente durante las [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[306,244,37,189,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El prelanzamiento de una tienda online<\/title>\n<meta name=\"description\" content=\"El prelanzamiento de una tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/el-prelanzamiento-de-una-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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