{"id":5275,"date":"2013-03-26T10:00:25","date_gmt":"2013-03-26T15:00:25","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5275"},"modified":"2013-03-25T23:43:20","modified_gmt":"2013-03-26T04:43:20","slug":"universal-analytics-para-medir-los-datos-de-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/universal-analytics-para-medir-los-datos-de-nuestra-tienda-online\/","title":{"rendered":"Universal Analytics, para medir los datos de nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Todo sabemos que <strong>Google Analytics<\/strong> es una herramienta imprescindible para cualquier persona que se inicie en el \u00e1mbito del <strong>e-commerce<\/strong>. Sea cual sea nuestra estrategia de m\u00e1rketing, debemos saber c\u00f3mo recopilar e interpretar los datos de visitas de nuestra<strong> tienda online<\/strong>; ser\u00e1 la \u00fanica manera de que podamos, por una parte, mejorar nuestras acciones y por otra detectar cu\u00e1les son los perfiles de usuario m\u00e1s habituales\u00a0 y enfocarnos hacia ellos.<\/p>\n<p style=\"text-align: justify;\">Conscientes de la importancia del comercio en Internet y el crecimiento de las <strong>tiendas online,<\/strong> que cuentan con unas necesidades propias en este sentido, Google ha lanzado una versi\u00f3n de su Analytics orientada a \u00e9stas espec\u00edficamente. Lleva por nombre <strong>Universal Analytics<\/strong> y su funcionamiento es muy similar, de manera que si estamos acostumbrados a utilizar el medio \u00abtradicional\u00bb nos ser\u00e1 muy sencillo efectuar la transici\u00f3n y habituarnos a \u00e9ste. Pero cuenta con una serie de caracter\u00edsticas que nos vendr\u00e1 bien conocer y dominar.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Analytics-Universal-Analytics.png\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-5276\" title=\"Google Analytics Universal Analytics\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Analytics-Universal-Analytics.png\" alt=\"\" width=\"400\" height=\"228\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Analytics-Universal-Analytics.png 400w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Analytics-Universal-Analytics-300x171.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La principal novedad de Universal Analytics es que podremos saber exactamente por qu\u00e9 medios acceden los usuarios a nuestra <strong>tienda online.<\/strong> Ya hemos hablado en m\u00e1s de una ocasi\u00f3n de la importancia de tablets, smartphones o incluso consolas port\u00e1tiles a la hora de navegar hoy en d\u00eda; y eso por no irnos a otra clase de dispositivos como pueden ser lectores de e-book, que ya incorporan y fomentan esta funci\u00f3n. Nuestra p\u00e1gina web debe estar optimizada para que el acceso a trav\u00e9s de esta clase de pantallas sea amigable y no tenga nada que envidiar al que se haga por ordenador. Gracias a Universal Analytics, podremos saber exactamente cu\u00e1ntos de nuestros compradores entran de esta manera. De esta manera podremos dirigir nuestros esfuerzos a mejorar nuestra visibilidad en m\u00f3viles, si fuera necesario, o al contrario, detecta que nuestra p\u00e1gina lo est\u00e1 haciendo bien en ese aspecto.<\/p>\n<p style=\"text-align: justify;\">Universal Analytics nos da m\u00faltiples opciones de personalizaci\u00f3n, de manera que podamos extraer los datos que m\u00e1s nos interesen para nuestra <strong>tienda online.<\/strong> Adem\u00e1s de las recopilaciones autom\u00e1ticas con las que cuenta la herramienta, nos permite definir nuestras propias m\u00e9tricas y dimensiones.<\/p>\n<p style=\"text-align: justify;\">Para comenzar a utilizar Universal Analytics, basta con integrar el c\u00f3digo en nuestra tienda online, que podemos encontrar en la <a href=\"http:\/\/support.google.com\/analytics\/bin\/answer.py?hl=es&amp;answer=2790010\" target=\"_blank\"><strong>p\u00e1gina web de Google<\/strong><\/a> (debemos solicitarla a trav\u00e9s de nuestra cuenta de administrador de Google Analytics).\u00a0 Actualmente el servicio est\u00e1 todav\u00eda en fase beta, pero no est\u00e1 de m\u00e1s que comencemos a utilizarlo y a familiarizarnos con \u00e9l aun en esta condici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo sabemos que Google Analytics es una herramienta imprescindible para cualquier persona que se inicie en el \u00e1mbito del e-commerce. Sea cual sea nuestra estrategia de m\u00e1rketing, debemos saber c\u00f3mo recopilar e interpretar los datos de visitas de nuestra tienda online; ser\u00e1 la \u00fanica manera de que podamos, por una parte, mejorar nuestras acciones y [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[222,362,37,866],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Universal Analytics, para medir los datos de nuestra tienda online<\/title>\n<meta name=\"description\" content=\"Universal Analytics, para medir los datos de nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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