{"id":5278,"date":"2013-03-27T10:00:01","date_gmt":"2013-03-27T15:00:01","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5278"},"modified":"2013-03-27T00:03:18","modified_gmt":"2013-03-27T05:03:18","slug":"tecnica-de-seo-para-nuestra-tienda-online-movil","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/tecnica-de-seo-para-nuestra-tienda-online-movil\/","title":{"rendered":"T\u00e9cnica de SEO para nuestra tienda online m\u00f3vil"},"content":{"rendered":"<p style=\"text-align: justify;\">Tener nuestra<strong> tienda online<\/strong> optimizada para la<strong> navegaci\u00f3n en m\u00f3vil<\/strong> no puede decirse que sea una opci\u00f3n hoy en d\u00eda, sino casi una obligaci\u00f3n. La navegaci\u00f3n a trav\u00e9s de esta clase de dispositivos ha subido muchos enteros, algo que sabemos bien como consumidores; cada d\u00eda aumenta el n\u00famero de personas que aprovecha sus desplazamientos en transporte p\u00fablico, sus ratos libres o sus tiempos muertos en el trabajo para visitar p\u00e1ginas en sus smartphones y tablets. Y ahora que el miedo a comprar online se ha disipado en gran medida, es una de las actividades que m\u00e1s se realiza a trav\u00e9s de un dispositivo m\u00f3vil.<\/p>\n<p style=\"text-align: justify;\">Por ello, debemos tener muy presente en nuestra estrategia de m\u00e1rketing la adaptaci\u00f3n de nuestra <strong>tienda online<\/strong> a este entorno, y por supuesto el estudio del tr\u00e1fico que llega de esta manera (algo que conseguimos con la nueva herramienta Universal Analytics, que Google pondr\u00e1 en marcha en breve y de la que te hemos hablado ya en nuestro blog). Cuando dise\u00f1emos la p\u00e1gina m\u00f3vil, tendremos que llevar en mente una serie de directrices importantes a nivel de SEO. No todo funciona de igual manera en una tienda online para m\u00f3vil, y algunos aspectos difieren notablemente de lo que implementamos en una web normal.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/SEO-Mobile.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-5279 aligncenter\" title=\"SEO-Mobile\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/SEO-Mobile.jpg\" alt=\"\" width=\"400\" height=\"215\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/SEO-Mobile.jpg 400w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/SEO-Mobile-300x161.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>-La navegaci\u00f3n <\/strong>debe ser r\u00e1pida. Como hemos comentado, a veces los usuarios s\u00f3lo tendr\u00e1n un rato para entrar en nuestra web a trav\u00e9s del m\u00f3vil, y encontrarse con p\u00e1ginas lentas, con \u00e1rboles engorrosos o poco intuitivos puede llevar al abandono inmediato.<\/p>\n<p style=\"text-align: justify;\"><strong>-La geolocalizaci\u00f3n<\/strong> es un valor muy a tener en cuenta. Nos permitir\u00e1 personalizar y especializar el modo en que nos dirigimos a nuestros usuarios: podemos ofrecerles ofertas s\u00f3lo disponibles en su zona, y si tenemos tienda f\u00edsica les podemos redirigir a la m\u00e1s cercana. Adem\u00e1s, siempre nos permitir\u00e1 a\u00f1adir esas opciones de chek-in que tienen redes sociales como Foursquare y que est\u00e1n cada vez m\u00e1s de moda.<\/p>\n<p style=\"text-align: justify;\"><strong>-El sitemap<\/strong> de nuestra tienda online debe estar generado espec\u00edficamente para dispositivos m\u00f3viles. No hay que caer en el error de copiar el mismo que tenemos en la versi\u00f3n web, ya que no dar\u00e1 el mismo resultado. Google y su siempre \u00fatil herramienta para webm\u00e1sters nos dar\u00e1 la posibilidad de adaptarla sin problema y f\u00e1cilmente.<\/p>\n<p style=\"text-align: justify;\"><strong>-Los contenidos<\/strong> deben ser interesantes. Nada de recortar los que tenemos en la web, a menos que sea estrictamente necesario. La <strong>tienda online<\/strong> debe ser igual de completa y atractiva tanto en un medio como en otro.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Tener nuestra tienda online optimizada para la navegaci\u00f3n en m\u00f3vil no puede decirse que sea una opci\u00f3n hoy en d\u00eda, sino casi una obligaci\u00f3n. La navegaci\u00f3n a trav\u00e9s de esta clase de dispositivos ha subido muchos enteros, algo que sabemos bien como consumidores; cada d\u00eda aumenta el n\u00famero de personas que aprovecha sus desplazamientos en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,399],"tags":[1201,248,54,539],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e9cnica de SEO para nuestra tienda online m\u00f3vil<\/title>\n<meta name=\"description\" content=\"T\u00e9cnica de SEO para nuestra tienda online m\u00f3vil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/tecnica-de-seo-para-nuestra-tienda-online-movil\/\" \/>\n<meta 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