{"id":5291,"date":"2013-03-31T10:00:36","date_gmt":"2013-03-31T15:00:36","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5291"},"modified":"2013-03-31T23:28:45","modified_gmt":"2013-04-01T04:28:45","slug":"las-resenas-de-productos-en-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/las-resenas-de-productos-en-nuestra-tienda-online\/","title":{"rendered":"Las rese\u00f1as de productos en nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Uno de los aspectos m\u00e1s importantes del <strong>comercio electr\u00f3nico<\/strong> es el feedback, el boca a boca. Para saber si debemos fiarnos de una tienda f\u00edsica o no, normalmente s\u00f3lo tenemos la opci\u00f3n de encontrar a alg\u00fan conocido que haya comprado en ella y nos d\u00e9 su opini\u00f3n. Sin embargo, si queremos saber si una<strong> tienda online<\/strong> cumplir\u00e1 con las expectativas que buscamos en su sector, es mucho m\u00e1s f\u00e1cil bucear en Internet y encontrar opiniones. Es cierto que muchas veces resulta m\u00e1s f\u00e1cil hallar las negativas que las positivas; nuestra tendencia\u00a0 como consumidores (por desgracia) nos lleva a ser m\u00e1s propensos a la queja que a la alabanza. Sin embargo, no nos ser\u00e1 dif\u00edcil, de todos modos, encontrar comentarios de todo tipo, si nos esforzamos y dedicamos el tiempo necesario. El contraste y la decisi\u00f3n final ser\u00e1 cosa nuestra.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/opinionprod.jpg\"><img loading=\"lazy\" class=\" wp-image-5292 aligncenter\" title=\"opinionprod\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/opinionprod.jpg\" alt=\"\" width=\"438\" height=\"292\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/opinionprod.jpg 626w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/03\/opinionprod-300x199.jpg 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Lo mismo sucede con los productos. Es importante que nuestra <strong>tienda online<\/strong> habilite una opci\u00f3n para que los usuarios que los han comprado escriban una rese\u00f1a (o review, si preferimos el t\u00e9rmino anglosaj\u00f3n cada vez m\u00e1s extendido). En primer lugar nos estaremos ganando su confianza: les dejamos claro que no queremos ocultar nada, y que pueden dar su opini\u00f3n libremente, tanto si han quedado satisfechos como si no. Por otra parte, nuestra imagen de cara a futuros compradores tambi\u00e9n se ver\u00e1 beneficiada, por el mismo motivo: resulta mucho m\u00e1s fiable encontrar comentarios de personas que directamente han probado el producto, y que adem\u00e1s pueden a\u00f1adir su opini\u00f3n con respecto a otros datos relevantes como el env\u00edo, los gastos, etc.<\/p>\n<p style=\"text-align: justify;\">En la otra cara de la moneda se encuentran los numerosos sitios de rese\u00f1as que podemos encontrarnos en Internet, que no est\u00e1n sujetos a una <strong>tienda online<\/strong> concreta y en la que basta con registrarse para dar una opini\u00f3n de un producto, un servicio o un comercio. <strong>Yelp<\/strong> o <strong>Ciao<\/strong> son algunas de ellas, aunque cada vez proliferan m\u00e1s. Hemos de descubrir si se habla de nosotros en ellas y estar al tanto; no para censurar opiniones, sino para identificar posibles errores o estrategias negativas que quiz\u00e1s no hemos notado por nosotros mismos.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s de los an\u00e1lisis de los compradores, cada uno de nuestros productos debe contar con una descripci\u00f3n acertada y precisa. Si tenemos dudas acerca de c\u00f3mo enfocar estos textos, o simplemente tenemos que dedicar el tiempo a otras tareas de nuestra<strong> tienda online,<\/strong> podemos optar por contratar a un blogger especialista que se encargue, siguiendo las pautas que le demos, de rellenar estos huecos imprescindibles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los aspectos m\u00e1s importantes del comercio electr\u00f3nico es el feedback, el boca a boca. Para saber si debemos fiarnos de una tienda f\u00edsica o no, normalmente s\u00f3lo tenemos la opci\u00f3n de encontrar a alg\u00fan conocido que haya comprado en ella y nos d\u00e9 su opini\u00f3n. Sin embargo, si queremos saber si una tienda [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[22,868,869,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las rese\u00f1as de productos en nuestra tienda online<\/title>\n<meta name=\"description\" content=\"Las rese\u00f1as de productos en nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/las-resenas-de-productos-en-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las rese\u00f1as de productos en nuestra tienda 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