{"id":5310,"date":"2013-04-09T05:39:07","date_gmt":"2013-04-09T10:39:07","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5310"},"modified":"2013-04-09T05:39:07","modified_gmt":"2013-04-09T10:39:07","slug":"optimizar-los-videos-de-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/optimizar-los-videos-de-nuestra-tienda-online\/","title":{"rendered":"Optimizar los v\u00eddeos de nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Nuestra <strong>tienda online<\/strong> debe tener un importante contenido visual. Del mismo modo que en un negocio f\u00edsico es necesario que nuestro escaparate y nuestras estanter\u00edas llamen la atenci\u00f3n de los potenciales compradores, en nuestra p\u00e1gina web ganaremos muchos puntos de cara a \u00e9stos si incluimos im\u00e1genes descriptivas y que se visualicen correctamente, v\u00eddeos, animaciones&#8230; En el caso de los v\u00eddeos, la plataforma m\u00e1s popular hoy en d\u00eda sigue siendo (y probablemente no pierda la corona en mucho tiempo) <strong>Youtube<\/strong>, a pesar de que existan otras como <strong>Vimeo<\/strong> que poco a poco van cobrando mayor importancia. No deja de ser una red social, y como todas ellas podemos aprovechar una serie de estrategias para mejorar el posicionamiento de nuestros v\u00eddeos.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/youtube.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5311\" title=\"youtube\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/youtube.jpg\" alt=\"\" width=\"532\" height=\"299\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/youtube.jpg 950w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/youtube-300x168.jpg 300w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Al igual que sucede con los contenidos de nuestro blog corporativo o con los productos y servicios que ofrezcamos en nuestra<strong> tienda online,<\/strong> los usuarios que encuentren nuestros v\u00eddeos en Youtube deben identificarlos al momento. Los <strong>t\u00edtulos<\/strong> que les pongamos han de ser suficientemente descriptivos y contener las palabras clave que nos interesen, eso s\u00ed, sin que ello suponga una merma en la coherencia gramatical. Llamativos, s\u00ed, pero tambi\u00e9n agradables a la vista. Dos aspectos que son complementarios pero no siempre equivalentes.<\/p>\n<p style=\"text-align: justify;\">Lo mismo debe suceder con las <strong>etiquetas o tags<\/strong> que incluyamos. Muchas personas caen en el error de creer que un mayor n\u00famero de \u00e9stas equivale a un mejor posicionamiento SEO; se trata de algo ya m\u00e1s que superado por parte del algoritmo de Google. Hemos de intentar que sean precisas y concretas, y no saturar al v\u00eddeo de ellas.<\/p>\n<p style=\"text-align: justify;\">Del mismo modo, debemos tener en cuenta la presentaci\u00f3n de Youtube como red social. Uno de los primeros aspectos en los que el usuario reparar\u00e1 al encontrar nuestro v\u00eddeo es su miniatura. Igual que un <em><strong>thumbnail<\/strong> <\/em>en nuestra <strong>tienda online<\/strong> tiene que ser atractivo, del mismo modo la miniatura de esta clase de contenidos.<\/p>\n<p style=\"text-align: justify;\">Para valorar el \u00e9xito de un v\u00eddeo, Youtube contabiliza el n\u00famero de clics y visitas. Se trata de un m\u00e9todo que en los \u00faltimos tiempos no s\u00f3lo ha reportado popularidad, sino tambi\u00e9n beneficios econ\u00f3micos notables. Tanto un aspecto como otro nos favorecer\u00e1n a la hora de <strong>posicionar nuestra tienda online<\/strong> y conseguir su difusi\u00f3n. Lejos de limitarnos a subir un v\u00eddeo como si Youtube fuera una especie de \u00abcaj\u00f3n\u00bb, debemos considerar todas las opciones y ventajas que nos ofrece.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestra tienda online debe tener un importante contenido visual. Del mismo modo que en un negocio f\u00edsico es necesario que nuestro escaparate y nuestras estanter\u00edas llamen la atenci\u00f3n de los potenciales compradores, en nuestra p\u00e1gina web ganaremos muchos puntos de cara a \u00e9stos si incluimos im\u00e1genes descriptivas y que se visualicen correctamente, v\u00eddeos, animaciones&#8230; En [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[747,399],"tags":[875,189,54,27,323,321],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizar los v\u00eddeos de nuestra tienda online<\/title>\n<meta name=\"description\" content=\"Optimizar los v\u00eddeos de nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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