{"id":5314,"date":"2013-04-10T05:36:31","date_gmt":"2013-04-10T10:36:31","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5314"},"modified":"2013-04-10T05:36:31","modified_gmt":"2013-04-10T10:36:31","slug":"estan-preparadas-las-pymes-espanolas-para-el-comercio-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/estan-preparadas-las-pymes-espanolas-para-el-comercio-online\/","title":{"rendered":"\u00bfEst\u00e1n preparadas las pymes espa\u00f1olas para el comercio online?"},"content":{"rendered":"<p style=\"text-align: justify;\">Si procedemos del terreno del comercio tradicional y nos hemos decidido a montar nuestra <strong>tienda online,<\/strong> probablemente hemos estudiado el sector y hemos considerado todos los pros y los contras que podemos hallar. Las ventajas, desde luego, son considerables, y teniendo en cuenta c\u00f3mo han cambiado los h\u00e1bitos de consumo en los \u00faltimos a\u00f1os es casi una obligaci\u00f3n, si podemos permit\u00edrnoslo. Sin embargo, no podemos considerar que se trate de una opini\u00f3n extendida como deber\u00eda entre las pymes, al menos en Espa\u00f1a. As\u00ed lo ha revelado el informe que ha salido a la luz recientemente, llevado a cabo por la empresa <strong>Plenummedia<\/strong>. Con el nombre <strong>Bar\u00f3metro sobre la digitalizaci\u00f3n de la Pyme,<\/strong> demuestra que en nuestro pa\u00eds todav\u00eda queda un largo camino por recorrer para conseguir que las empresas se adapten a los requisitos del nuevo escenario del<strong> e-commerce.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/ecommerce.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5315\" title=\"ecommerce\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/ecommerce.jpg\" alt=\"\" width=\"555\" height=\"366\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/ecommerce.jpg 555w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/ecommerce-300x197.jpg 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La p\u00e1gina web corporativa es algo pr\u00e1cticamente un\u00e1nime: el estudio nos indica que un 95% de las empresas consultadas poseen una, e incluso cuentan con una persona dedicada espec\u00edficamente al tema del posicionamiento en buscadores. Sin embargo, esto no significa que sepan sacarle todo el rendimiento como <strong>tienda online.<\/strong> No todas conocen la manera adecuada de llevar a cabo una estrategia de <strong>m\u00e1rketing online<\/strong> ni la aprovechan como es debido, dedic\u00e1ndole el tiempo y el esfuerzo econ\u00f3mico necesario. El 45% reconoce esto \u00faltimo: que no conoce el uso adecuado de las herramientas de posicionamiento y por tanto no le presta la atenci\u00f3n diaria que exigen para dar resultados.<\/p>\n<p style=\"text-align: justify;\">En cuanto a la publicidad en buscadores de la <strong>tienda online,<\/strong> las pymes s\u00f3lo la aprovechan en un 10%, seg\u00fan el estudio, siendo \u00e9ste uno de los mecanismos b\u00e1sicos y que puede generar beneficios de forma m\u00e1s r\u00e1pida. En perspectiva, de cada diez empresas consultadas s\u00f3lo tres indican vender por Internet asiduamente. Eso s\u00ed, todas ellas destacan lo importante que hab\u00eda sido este paso: un 68%, de hecho, afirma que sus ventas han aumentado notablemente desde que se pasaron a este terreno.<\/p>\n<p style=\"text-align: justify;\">La formaci\u00f3n y la difusi\u00f3n referente al e-commerce es clave, podemos extraer como conclusi\u00f3n; pero tambi\u00e9n el contratar a profesionales especializados que conozcan de primera mano el escenario actual y puedan aprovecharlo de forma consecuente, adaptando las herramientas a cada sector concreto. No hay que lanzarse sin m\u00e1s a este oc\u00e9ano tan cambiante y revuelto, pero tampoco observarlo desde la orilla con temor. No al menos en los tiempos que corren.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si procedemos del terreno del comercio tradicional y nos hemos decidido a montar nuestra tienda online, probablemente hemos estudiado el sector y hemos considerado todos los pros y los contras que podemos hallar. Las ventajas, desde luego, son considerables, y teniendo en cuenta c\u00f3mo han cambiado los h\u00e1bitos de consumo en los \u00faltimos a\u00f1os es [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[877,14,177,878,876],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEst\u00e1n preparadas las pymes espa\u00f1olas para el comercio online?<\/title>\n<meta name=\"description\" content=\"\u00bfEst\u00e1n preparadas las pymes espa\u00f1olas para el comercio online?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/estan-preparadas-las-pymes-espanolas-para-el-comercio-online\/\" \/>\n<meta property=\"og:locale\" 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