{"id":5325,"date":"2013-04-16T10:00:40","date_gmt":"2013-04-16T15:00:40","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5325"},"modified":"2013-04-15T14:34:33","modified_gmt":"2013-04-15T19:34:33","slug":"consejos-para-que-nuestra-tienda-online-triunfe-en-movil","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/consejos-para-que-nuestra-tienda-online-triunfe-en-movil\/","title":{"rendered":"Consejos para que nuestra tienda online triunfe en m\u00f3vil"},"content":{"rendered":"<p style=\"text-align: justify;\">El dise\u00f1o web de nuestra <strong>tienda online<\/strong>, lo sabemos bien, puede ser determinante para conseguir el tan deseado engagement. O dicho de un modo tan sencillo, la fidelidad de esos clientes habituales que ser\u00e1n los que finalmente nos ayuden a impulsarnos y darnos a conocer. Una p\u00e1gina agradable de ver llamar\u00e1 la atenci\u00f3n irremediablemente, igual que un buen tr\u00e1iler nos impulsa a ver una pel\u00edcula. Naturalmente, el resto de aspectos (la facilidad en el checkout, las opciones de pago) ser\u00e1n fundamentales, como tantas veces hemos comentado.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/tienda-online-movil.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5327\" title=\"tienda-online-movil\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/tienda-online-movil.jpg\" alt=\"\" width=\"600\" height=\"359\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/tienda-online-movil.jpg 750w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/tienda-online-movil-300x179.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Resulta fundamental, adem\u00e1s, que nuestra <strong>tienda online<\/strong> est\u00e9 optimizada para su visualizaci\u00f3n en dispositivos m\u00f3viles. Y esto no implica s\u00f3lo que la p\u00e1gina no se descuadre en las pantallas, sino que sepa adecuarse a lo que todos buscamos a la hora de navegar de esta manera. Lo que puede resultar agradable a la vista en la pantalla de nuestro ordenador tal vez no nos proporcione la misma experiencia en m\u00f3vil. Os dejamos con algunos consejos \u00fatiles para conseguir el efecto deseado:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Sencillez en el dise\u00f1o ante todo. No es equivalente, ojo, a simpleza. Podemos decir lo mismo y transmitir los mismos mensajes, y, por supuesto, emplear nuestro logotipo todas las veces que hagan falta. Pero debemos intentar encontrar el estilo minimalista que requiere una pantalla mucho menor, m\u00e1s agradable a la vista. Y, por supuesto, no saturar la p\u00e1gina de elementos que puedan entorpecer la navegaci\u00f3n en dispositivos de menor capacidad o conexiones m\u00e1s lentas.<\/li>\n<li style=\"text-align: justify;\">Mantener la coherencia entre ambas versiones. Algo muy similar a lo que hemos dicho en el punto anterior: es importante que las dos p\u00e1ginas se correspondan entre s\u00ed, con mensajes similares. Contribuir\u00e1 a formar nuestra imagen de marca y a conseguir que se nos identifique f\u00e1cilmente.<\/li>\n<li style=\"text-align: justify;\">Los cupones descuento y las ofertas se pueden adaptar a la navegaci\u00f3n por m\u00f3vil f\u00e1cilmente, mediante aplicaciones destinadas a ello y los siempre \u00fatiles (y para muchos, divertidos) check-ins que permitan ganar puntos o descuentos en un lugar determinado.<\/li>\n<li style=\"text-align: justify;\">Los formularios deben ser cortos y sencillos. Si esto ya debe ser una norma a seguir en nuestra <strong>tienda online<\/strong> para ordenador, m\u00e1s a\u00fan al hablar de un dispositivo m\u00f3vil, que habitualmente se destinan a tiempos de navegaci\u00f3n m\u00e1s r\u00e1pidos. Un formulario de registro largo y tedioso, normalmente, provoca el efecto contrario al deseado: el abandono inmediato y la p\u00e9rdida subsiguiente de lo que podr\u00eda haber sido un comprador.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o web de nuestra tienda online, lo sabemos bien, puede ser determinante para conseguir el tan deseado engagement. O dicho de un modo tan sencillo, la fidelidad de esos clientes habituales que ser\u00e1n los que finalmente nos ayuden a impulsarnos y darnos a conocer. Una p\u00e1gina agradable de ver llamar\u00e1 la atenci\u00f3n irremediablemente, igual [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66],"tags":[51,883,806,539],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos para que nuestra tienda online triunfe en m\u00f3vil<\/title>\n<meta name=\"description\" content=\"Consejos para que nuestra tienda online triunfe en m\u00f3vil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-que-nuestra-tienda-online-triunfe-en-movil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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