{"id":5335,"date":"2013-04-22T07:24:45","date_gmt":"2013-04-22T12:24:45","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5335"},"modified":"2013-04-23T03:10:57","modified_gmt":"2013-04-23T08:10:57","slug":"consejos-para-aprovechar-linkedin-con-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/consejos-para-aprovechar-linkedin-con-nuestra-tienda-online\/","title":{"rendered":"Consejos para aprovechar LinkedIn con nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Cuenta con tantos detractores como defensores, pero lo cierto es que <strong>LinkedIn<\/strong>, sea como sea, es una de las redes sociales que nos interesa tener presente a la hora de publicitar nuestra <strong>tienda online.<\/strong> Estamos acostumbrados a verla, probablemente, como una red social dedicada espec\u00edficamente a la b\u00fasqueda de empleo, pero tiene otras aplicaciones igual de \u00fatiles que debemos saber manejar. Aunque no es la \u00fanica, s\u00ed es extremadamente \u00fatil a la hora de permitirnos crear <strong>una red de networking<\/strong> espec\u00edfica de nuestro sector, algo fundamental en los primeros pasos de nuestra<strong> tienda online<\/strong> o si nos acabamos de lanzar a la piscina de los emprendedores, donde a veces resulta tan dif\u00edcil mantenerse a flote.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/linkedin-logo.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5336\" title=\"linkedin logo\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/linkedin-logo.jpg\" alt=\"\" width=\"478\" height=\"269\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/linkedin-logo.jpg 597w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/linkedin-logo-300x168.jpg 300w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">LinkedIn tiene sus propias reglas y no podemos aplicar las mismas normas que utilizamos ya casi por inercia en Twitter, Facebook u otras redes sociales de uso m\u00e1s que extendido. La p\u00e1gina Puro M\u00e1rketing nos ofrece una serie de consejos que podemos aprovechar, por su universalidad, como particulares y como due\u00f1os de una <strong>tienda online:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Aspecto profesional.<\/strong> Cuando entremos en LinkedIn, debemos estar seguros de que nuestra p\u00e1gina web est\u00e1 suficientemente presentable, tanto para su visita a trav\u00e9s de ordenador como de m\u00f3vil; que nuestro logotipo y nuestra descripci\u00f3n ya est\u00e1n definidos y operativos. Aunque llevemos abiertos apenas unos d\u00edas, tenemos que mostrarnos ante los dem\u00e1s con suficiente experiencia y de forma s\u00f3lida.<\/li>\n<li style=\"text-align: justify;\"><strong>Selecciona bien los grupos.<\/strong> A veces caemos en el error (y puede que esto lo hayamos experimentado como particulares en LinkedIn) de apuntarnos sin ton ni son a grupos de discusi\u00f3n en los que despu\u00e9s no participemos. Pueden ser una herramienta muy poderosa para<strong> conseguir contactos y para motivar a visitar nuestra tienda online,<\/strong> pero tambi\u00e9n pueden causar el efecto contrario: producir una impresi\u00f3n equivocada si nos encontramos dentro de muchos de estos grupos y no participamos. Debemos dar sensaci\u00f3n de estar \u00abvivos\u00bb. Al igual que sucede con las redes sociales, es importante que sepamos generar conversaci\u00f3n, y no limitarnos a promocionar nuestro producto sin m\u00e1s.<\/li>\n<li style=\"text-align: justify;\">No debemos tener miedo a utilizar o aceptar las invitaciones para <strong>establecer conexiones<\/strong>, aunque tenemos que hacerlo con criterio: comprobando qu\u00e9 nos puede aportar una persona o una empresa en concreto.<\/li>\n<li style=\"text-align: justify;\">Podemos utilizar el <strong>tabl\u00f3n de anuncios<\/strong> de LinkedIn para comentar las novedades de nuestra<strong> tienda online<\/strong> o sus actualizaciones siempre que sean suficientemente relevantes. No conviene saturar de informaci\u00f3n a nuestros contactos o podemos caer f\u00e1cilmente en la siempre negativa consideraci\u00f3n de spammers.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cuenta con tantos detractores como defensores, pero lo cierto es que LinkedIn, sea como sea, es una de las redes sociales que nos interesa tener presente a la hora de publicitar nuestra tienda online. Estamos acostumbrados a verla, probablemente, como una red social dedicada espec\u00edficamente a la b\u00fasqueda de empleo, pero tiene otras aplicaciones igual [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,747],"tags":[51,383,189],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos para aprovechar LinkedIn con nuestra tienda online<\/title>\n<meta name=\"description\" content=\"Consejos para aprovechar LinkedIn con nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-aprovechar-linkedin-con-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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