{"id":5340,"date":"2013-04-23T03:10:00","date_gmt":"2013-04-23T08:10:00","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5340"},"modified":"2013-04-23T03:10:33","modified_gmt":"2013-04-23T08:10:33","slug":"como-aprovechar-el-showrooming-en-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-aprovechar-el-showrooming-en-nuestra-tienda-online\/","title":{"rendered":"\u00bfC\u00f3mo aprovechar el showrooming en nuestra tienda online?"},"content":{"rendered":"<p style=\"text-align: justify;\">El mundo del m\u00e1rketing, tanto online como tradicional, se ha plagado en los \u00faltimos tiempos de t\u00e9rminos procedentes del ingl\u00e9s para categorizar multitud de aspectos nuevos, o no tanto. En algunos casos se utilizan para hablar de pr\u00e1cticas muy antiguas que hasta ahora no hab\u00edan adquirido una denominaci\u00f3n. Es el caso del <strong>showrooming<\/strong>, una tendencia que gracias al auge de la <strong>tienda online<\/strong> se encuentra cada vez m\u00e1s al alza, y que consiste b\u00e1sicamente en comparar precios entre los negocios f\u00edsicos y los de Internet.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/showrooming1.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5341\" title=\"showrooming1\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/showrooming1.jpg\" alt=\"\" width=\"632\" height=\"300\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/showrooming1.jpg 632w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/showrooming1-300x142.jpg 300w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Se trata de algo que todos hemos hecho, y hacemos sin duda con frecuencia, para tomar decisiones sobre aquello que compramos. \u00bfCu\u00e1ntas veces no hemos acudido a una tienda, hemos probado un producto o simplemente anotado su precio, para despu\u00e9s comprarlo en una <strong>tienda online<\/strong>? Esto que nos resulta tan cotidiano puede ser, sin embargo, un problema serio para los negocios f\u00edsicos, puesto que se enfrenta a un competidor \u00abvirtual\u00bb, con mucha m\u00e1s facilidad para ofrecer descuentos, para abaratar determinados gastos o para modificar sus precios de un d\u00eda para otro. Algunas tiendas veteranas est\u00e1n sufriendo los estragos del showrooming y est\u00e1n vi\u00e9ndose obligadas a modificar sus costumbres y sus condiciones de venta a pasos agigantados para hacerles frente. Existen incluso aplicaciones para el m\u00f3vil que permiten estas comparativas, facilitando la vida a los consumidores que prefieren investigar antes de comprar&#8230; y creando un nuevo quebradero de cabeza a los vendedores tradicionales.<\/p>\n<p style=\"text-align: justify;\">\u00bfC\u00f3mo podemos aprovechar el showrooming para el beneficio de nuestra <strong>tienda online<\/strong>? Lo primero que debemos hacer es practicarlo nosotros mismos. Recorrer tiendas f\u00edsicas y comprobar cu\u00e1les son los precios de determinados productos, quiz\u00e1s los m\u00e1s demandados; qu\u00e9 clase de descuentos se ofrecen, qu\u00e9 marcas son las m\u00e1s usuales&#8230; Todo esto nos ayudar\u00e1 a enfocar el \u00abescaparate\u00bb de nuestra <strong>tienda online<\/strong> de una manera eficaz, y sobre todo a mantenernos al d\u00eda. Las redes sociales tambi\u00e9n pueden ayudarnos a estar al tanto de los precios y descuentos que se ofrecen en las tiendas m\u00e1s populares.<\/p>\n<p style=\"text-align: justify;\">Por otro lado, como hemos comentado, tener una aplicaci\u00f3n que ayude a los compradores a comparar precios en su m\u00f3vil, de manera r\u00e1pida y m\u00e1s sencilla que hacerlo a ojo, puede ser una opci\u00f3n llamativa para confiar en nuestra <strong>tienda online.<\/strong> Y no olvidemos que tambi\u00e9n debemos practicar el showrooming en nuestro terreno, comparando precios y condiciones con otros negocios de Internet que se sit\u00faen como nuestros competidores directos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo del m\u00e1rketing, tanto online como tradicional, se ha plagado en los \u00faltimos tiempos de t\u00e9rminos procedentes del ingl\u00e9s para categorizar multitud de aspectos nuevos, o no tanto. En algunos casos se utilizan para hablar de pr\u00e1cticas muy antiguas que hasta ahora no hab\u00edan adquirido una denominaci\u00f3n. Es el caso del showrooming, una tendencia [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[51,31,885],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo aprovechar el showrooming en nuestra tienda online?<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo aprovechar el showrooming en nuestra tienda online?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-aprovechar-el-showrooming-en-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo aprovechar el 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