{"id":5350,"date":"2013-04-25T05:08:05","date_gmt":"2013-04-25T10:08:05","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5350"},"modified":"2013-04-25T05:08:05","modified_gmt":"2013-04-25T10:08:05","slug":"los-brand-ambassadors-de-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/los-brand-ambassadors-de-nuestra-tienda-online\/","title":{"rendered":"Los brand ambassadors de nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">La difusi\u00f3n de nuestra <strong>tienda online<\/strong> puede darnos algunos quebraderos de cabeza en sus inicios, sobre todo si no tenemos experiencia en este aspecto. Si ya poseemos un negocio f\u00edsico, es posible que publicitar nuestra <strong>tienda online<\/strong> sea mucho m\u00e1s sencillo, tan s\u00f3lo haciendo uso de los mismos canales. \u00bfPero qu\u00e9 sucede si nos lanzamos como emprendedores, si es \u00abnuestra primera vez\u00bb y no tenemos este asunto consolidado? Lo mejor es recurrir a la figura de los <strong>brand ambassadors.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Con este t\u00e9rmino, que en espa\u00f1ol significa algo tan elocuente como \u00abembajadores de marca\u00bb, se hace referencia a un perfil especialmente dedicado a difundir nuestra marca, nuestra empresa y los valores asociados a ella. En el caso de la <strong>tienda online,<\/strong> el brand ambassador puede ser similar al community manager: dentro de la estrategia de networking que \u00e9ste debe trazar, se encuentra inevitablemente el dar a conocer los aspectos positivos de la p\u00e1gina, tales como su cartera de productos, sus facilidades de pago o de env\u00edo&#8230; Y, por supuesto, esos valores que la marca tiene que tener asociados.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/brand2.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5351\" title=\"Brand\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/brand2.jpg\" alt=\"\" width=\"405\" height=\"296\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/brand2.jpg 405w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/brand2-300x219.jpg 300w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Para una empresa nueva, labrar esa imagen positiva de su marca, que pueda atraer a los clientes y hacer que se decidan por esta <strong>tienda online<\/strong> en lugar de sus competidoras directas, puede resultar un camino largo y escabroso. No es tan sencillo como con un negocio f\u00edsico, mucho m\u00e1s visible y tangible para los compradores. Sin embargo, la gran ventaja se encuentra en las redes sociales y otros canales que permiten un contacto mucho m\u00e1s directo, as\u00ed como ese feedback y esa conversaci\u00f3n que los brand ambassadors pueden fomentar en ellos. El resultado deseable es la implantaci\u00f3n de esa imagen, pero tambi\u00e9n conseguir la tan deseada difusi\u00f3n a trav\u00e9s del boca-a-boca.<\/p>\n<p style=\"text-align: justify;\">Aunque es deseable contar con un brand ambassador espec\u00edfico para nuestra<strong> tienda online<\/strong>, que se encargue adem\u00e1s de las tareas comerciales y de relaciones p\u00fablicas, si crecemos y a\u00f1adimos trabajadores a nuestra empresa hemos de esforzarnos por conseguir esa identificaci\u00f3n, esa satisfacci\u00f3n que haga que ellos tambi\u00e9n difundan nuestros valores. Esto puede conseguirse no ya como un puesto definido, sino de manera espont\u00e1nea, y es, desde luego, la forma deseable y m\u00e1s acertada de mostrarnos. Las estad\u00edsticas indican, sin embargo, que todav\u00eda queda mucho por conseguir en este aspecto, a pesar de que tenemos el ejemplo desde hace muchos a\u00f1os de grandes compa\u00f1\u00edas, como Starbucks (el paradigma de engagement entre sus empleados).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La difusi\u00f3n de nuestra tienda online puede darnos algunos quebraderos de cabeza en sus inicios, sobre todo si no tenemos experiencia en este aspecto. Si ya poseemos un negocio f\u00edsico, es posible que publicitar nuestra tienda online sea mucho m\u00e1s sencillo, tan s\u00f3lo haciendo uso de los mismos canales. \u00bfPero qu\u00e9 sucede si nos lanzamos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[887,290,818],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los brand ambassadors de nuestra tienda online<\/title>\n<meta name=\"description\" content=\"Los brand ambassadors de nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/los-brand-ambassadors-de-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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