{"id":5364,"date":"2013-05-01T10:00:21","date_gmt":"2013-05-01T15:00:21","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5364"},"modified":"2013-04-30T22:33:05","modified_gmt":"2013-05-01T03:33:05","slug":"crear-contenidos-con-valor-en-el-blog-de-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/crear-contenidos-con-valor-en-el-blog-de-nuestra-tienda-online\/","title":{"rendered":"Crear contenidos con valor en el blog de nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Ya hemos hablado m\u00e1s de una vez de lo importante que puede ser el blog de nuestra <strong>tienda online,<\/strong> al convertirse en una especie de \u00abvoz\u00bb frente a los usuarios. Podemos afrontar la informaci\u00f3n que volquemos en \u00e9l de diferentes maneras: quiz\u00e1s como una p\u00e1gina de noticias, ya sea de nuestro sector o de la propia tienda, como un rinc\u00f3n de opini\u00f3n&#8230; Pero quiz\u00e1s lo m\u00e1s efectivo es crear contenidos con valor, es decir, aquellos que permitan el feedback y enriquezcan de alguna manera a nuestros visitantes.<\/p>\n<p style=\"text-align: justify;\">\u00bfQu\u00e9 consejos o gu\u00edas podemos seguir para esto? Para empezar, podemos basarnos en algo tan sencillo como aprovechar nuestro propio conocimiento. Si nuestra <strong>tienda online<\/strong> pertenece a un terreno muy espec\u00edfico, es posible que seamos expertos en la materia. Si no lo somos, har\u00edamos bien en encontrar a un blogger o generador de contenidos que s\u00ed lo fuera y pudiera dotar a nuestro blog de calidad suficiente como para resultar atractivo. Algunos temas no cuentan con demasiada informaci\u00f3n en Internet, pese a la vastedad de la Red, por lo que poseer contenido espec\u00edfico y \u00fatil sin duda atraer\u00e1 muchas miradas (y nos ayudar\u00e1 a crecer en esos sectores de nicho de los que hemos hablado tambi\u00e9n por aqu\u00ed).<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/blog.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5365\" title=\"blog\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/blog.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/blog.jpg 400w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/04\/blog-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">El contenido debe ser \u00fatil, y cuando decimos esto tambi\u00e9n nos referimos a las ideas o consejos que podemos vertir en el blog. No debemos temer que nos \u00abroben las ideas\u00bb, ese miedo tan extendido en Internet. No existe idea tan brillante que no pueda surgir, tarde o temprano, en alg\u00fan sitio. Si conseguimos convertirnos en puntos de referencia gracias a estas ayudas y darle utilidad al blog, nuestra <strong>tienda online<\/strong> tambi\u00e9n ganar\u00e1 a la hora de inspirar confianza. Y muy probablemente los que nos encontraran por casualidad y quedaran satisfechos con nuestros consejos tambi\u00e9n se dar\u00e1n una vuelta por la tienda o la recomendar\u00e1n a otras personas, directamente o a trav\u00e9s de redes sociales.<\/p>\n<p style=\"text-align: justify;\">Los posts deben ser r\u00e1pidos de leer y llamar la atenci\u00f3n al instante. Es por ello que hemos de trabajar especialmente en los t\u00edtulos. Deben dejar claro al momento lo que queremos expresar, y si podemos darles un punto distendido o incluso divertido, mucho mejor. Las listas o las enumeraciones de consejos funcionan bastante bien, as\u00ed como r\u00e1nkings de \u00ablo mejor\u00bb y \u00ablo peor\u00bb. Conviene emplear estos recursos de vez en cuando, pero tampoco abusar de ellos y caer en la monoton\u00eda y la repetici\u00f3n. La originalidad, antes que nada, debe ser nuestra principal premisa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya hemos hablado m\u00e1s de una vez de lo importante que puede ser el blog de nuestra tienda online, al convertirse en una especie de \u00abvoz\u00bb frente a los usuarios. Podemos afrontar la informaci\u00f3n que volquemos en \u00e9l de diferentes maneras: quiz\u00e1s como una p\u00e1gina de noticias, ya sea de nuestro sector o de la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[306,51,469],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crear contenidos con valor en el blog de nuestra tienda online<\/title>\n<meta name=\"description\" content=\"Crear contenidos con valor en el blog de nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/crear-contenidos-con-valor-en-el-blog-de-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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