{"id":5367,"date":"2013-05-02T10:00:19","date_gmt":"2013-05-02T15:00:19","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5367"},"modified":"2013-05-01T22:28:23","modified_gmt":"2013-05-02T03:28:23","slug":"que-son-el-page-rank-y-el-author-rank","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-son-el-page-rank-y-el-author-rank\/","title":{"rendered":"Qu\u00e9 son el Page Rank y el Author Rank"},"content":{"rendered":"<p style=\"text-align: justify;\">Conseguir que nuestra <strong>tienda online<\/strong> obtenga la visibilidad y la relevancia que se merece, y que resultan fundamentales para que nuestro negocio eche a andar en Internet, depende de factores muy diversos. No s\u00f3lo hemos de procurar utilizar palabras clave determinadas o promocionarnos; tambi\u00e9n es muy importante que obtengamos enlaces y que enlacemos de forma adecuada a otras p\u00e1ginas. El \u00abarte\u00bb del linkbuilding no es tan sencillo como parece, pero tanto si somos webmasters como si encargamos la elaboraci\u00f3n de la tienda online a otra persona o empresa hemos de asegurarnos de que este aspecto se cuida especialmente. De \u00e9l depender\u00e1 nuestro resultado en el <strong>Page Rank<\/strong> de Google, vital para conseguir un adecuado posicionamiento en el buscador.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/pagerank.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5368\" title=\"pagerank\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/pagerank.png\" alt=\"\" width=\"450\" height=\"200\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/pagerank.png 450w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/pagerank-300x133.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u00bfEn qu\u00e9 consiste el Page Rank? Dentro de los numerosos recovecos con los que cuenta el SEO, \u00e9ste es uno de los m\u00e1s importantes, sobre todo al estar registrado por la propia Google. \u00c9sta utiliza un algoritmo para determinar la relevancia de una p\u00e1gina en cuesti\u00f3n tomando como base los enlaces que llegan a ella. Cuanto m\u00e1s importante sea una p\u00e1gina que nos enlaza, mayor ser\u00e1 la puntuaci\u00f3n que dar\u00e1 a dicho link. Y esta importancia de los sitios se determina, a su vez, por su propio Page Rank. Tenemos, as\u00ed, un nuevo ejemplo de esa vasta y compleja tela de ara\u00f1a en la que Google quiere convertir la red (y lo hace con acierto hoy en d\u00eda). Debemos saber c\u00f3mo movernos en ella o nos quedaremos pegados y atascados sin remisi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Tenemos a nuestra disposici\u00f3n en Internet numerosas p\u00e1ginas que pueden ayudarnos a calcular el Page Rank de nuestra <strong>tienda online,<\/strong> as\u00ed como el de aquellas que nos enlacen. Si tenemos buenos contactos en este sentido, nuestro Page Rank puede ir subiendo poco a poco. Por otro lado, tambi\u00e9n hay que tener en cuenta un concepto af\u00edn, el de<strong> Author Rank.<\/strong> Google puede medir y aportar relevancia a nuestra tienda online a nivel de SEO en funci\u00f3n de nuestro perfil de Google +. Si enlazamos a \u00e9ste art\u00edculos que hayamos escritos (y cuya autor\u00eda est\u00e9 claramente indicada de esta manera en la p\u00e1gina) y \u00e9stos se comparten por nuestros seguidores, ir\u00e1 subiendo nuestra consideraci\u00f3n dentro del algoritmo Author Rank. Esto nos servir\u00e1 igualmente para ir escalando posiciones en el buscador. Debemos cuidar, por tanto, los dos aspectos fundamentales para nuestra<strong> tienda online:<\/strong> su construcci\u00f3n interna como p\u00e1gina y la visibilidad externa de sus contenidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conseguir que nuestra tienda online obtenga la visibilidad y la relevancia que se merece, y que resultan fundamentales para que nuestro negocio eche a andar en Internet, depende de factores muy diversos. No s\u00f3lo hemos de procurar utilizar palabras clave determinadas o promocionarnos; tambi\u00e9n es muy importante que obtengamos enlaces y que enlacemos de forma [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[747,399],"tags":[892,222,891,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 son el Page Rank y el Author Rank<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 son el Page Rank y el Author Rank\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-son-el-page-rank-y-el-author-rank\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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