{"id":5370,"date":"2013-05-06T10:00:11","date_gmt":"2013-05-06T15:00:11","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5370"},"modified":"2013-05-05T21:53:00","modified_gmt":"2013-05-06T02:53:00","slug":"las-alternativas-al-blog-para-el-contenido-de-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/las-alternativas-al-blog-para-el-contenido-de-nuestra-tienda-online\/","title":{"rendered":"Las alternativas al blog para el contenido de nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Cuanto m\u00e1s carisma o personalidad tenga nuestra <strong>tienda online,<\/strong> m\u00e1s posibilidades habr\u00e1 de que triunfe y atraiga a los compradores. Esto es una norma universal que vale tambi\u00e9n para negocios f\u00edsicos, pero que en el \u00e1mbito online, donde nuestra atenci\u00f3n pasa r\u00e1pidamente de una p\u00e1gina a otra, en cuesti\u00f3n de segundos y sin dar tregua, todo aquello que podamos aportar para facilitar que el usuario permanezca m\u00e1s tiempo con nosotros puede ser una gran ayuda.<\/p>\n<p style=\"text-align: justify;\">En nuestro p\u00e1gina hemos hablado en m\u00e1s de una ocasi\u00f3n de lo \u00fatil que puede resultar un blog en el que recojamos informaci\u00f3n actual de nuestro sector, las novedades de nuestra <strong>tienda online,<\/strong> opiniones, noticias, etc. Sin embargo, si tenemos el tiempo y la disposici\u00f3n necesaria podemos diversificarnos todav\u00eda m\u00e1s. Los contenidos de nuestra tienda online pueden ir m\u00e1s all\u00e1 del blog, a pesar de que \u00e9ste se considera el primer paso y el m\u00e1s sencillo de crear (que no de llevar con acierto, no lo olvidemos). Desde<strong><a href=\"http:\/\/www.puromarketing.com\/10\/16039\/generar-contenidos-tener-recurrir-blog.html\" target=\"_blank\"> Puro Marketing<\/a>,<\/strong> web especializada en<em> e-commerce<\/em> entre otros temas, nos sugieren algunos contenidos adicionales como alternativas al socorrido blog. Algunos pueden interesarnos m\u00e1s, otros menos; todo estar\u00e1 en funci\u00f3n de lo que podamos permitirnos y lo que consideremos que puede funcionar mejor en nuestro sector.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/content.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5371\" title=\"content\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/content.jpg\" alt=\"\" width=\"532\" height=\"299\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/content.jpg 950w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/content-300x168.jpg 300w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Podemos, por ejemplo, crear peque\u00f1os e-books, manuales o gu\u00edas que puedan descargarse gratuitamente desde nuestra <strong>tienda online.<\/strong> Puede ser una alternativa efectiva si nuestro sector de mercado es reducido (ya hemos hablado por aqu\u00ed tambi\u00e9n de c\u00f3mo moverse en peque\u00f1os nichos de este tipo). Si nuestra <strong>tienda online<\/strong> se dedica a un deporte minoritari0, por ejemplo, no ser\u00e1 sencillo encontrar libros dedicados a la materia. Con esta clase de contenidos llamaremos la atenci\u00f3n a quienes busquen esto espec\u00edficamente.<\/p>\n<p style=\"text-align: justify;\">Otra opci\u00f3n parecida es crear una secci\u00f3n de ayuda con consejos, preguntas frecuentes, etc. Adem\u00e1s de facilitar la vida a quienes est\u00e9n buscando esto, tambi\u00e9n proporcionar\u00e1 una sensaci\u00f3n de cercan\u00eda; nuestra<strong> tienda online<\/strong> se mostrar\u00e1 en un di\u00e1logo con los visitantes, sobre todo si tambi\u00e9n pueden aportar preguntas y contenidos. La colaboraci\u00f3n y el feedback no s\u00f3lo pueden conseguirse a trav\u00e9s de las redes sociales, sino tambi\u00e9n de medios como \u00e9ste que a priori pueden parecer m\u00e1s \u00abest\u00e1ticos\u00bb.<\/p>\n<p style=\"text-align: justify;\">Por \u00faltimo, no hemos de olvidarnos de que Internet es un medio muy visual. No nos centremos s\u00f3lo en el contenido escrito: funcionaremos muy bien si nos apoyamos en v\u00eddeos, fotograf\u00edas&#8230; Tenemos redes sociales que pueden servirnos como escaparate, como es el caso de Pinterest, pero hemos de cuidar este aspecto tambi\u00e9n en la propia web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuanto m\u00e1s carisma o personalidad tenga nuestra tienda online, m\u00e1s posibilidades habr\u00e1 de que triunfe y atraiga a los compradores. Esto es una norma universal que vale tambi\u00e9n para negocios f\u00edsicos, pero que en el \u00e1mbito online, donde nuestra atenci\u00f3n pasa r\u00e1pidamente de una p\u00e1gina a otra, en cuesti\u00f3n de segundos y sin dar tregua, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,778],"tags":[51,469,31],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las alternativas al blog para el contenido de nuestra tienda online<\/title>\n<meta name=\"description\" content=\"Las alternativas al blog para el contenido de nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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