{"id":5380,"date":"2013-05-09T04:56:08","date_gmt":"2013-05-09T09:56:08","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5380"},"modified":"2013-05-09T04:56:08","modified_gmt":"2013-05-09T09:56:08","slug":"diferentes-tipos-de-publicidad-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/diferentes-tipos-de-publicidad-online\/","title":{"rendered":"Diferentes tipos de publicidad online"},"content":{"rendered":"<p style=\"text-align: justify;\">Probablemente uno de los primeros aspectos en los que reparemos al crear nuestras <strong>tienda online<\/strong> sea el de la publicidad. No cabe duda de que nuestro principal inter\u00e9s ser\u00e1 el de comenzar a ganar dinero cuanto antes, aunque sabemos que en nuestros primeros pasos resultar\u00e1 dif\u00edcil, y nada mejor para ello que recurrir a esos servicios de publicidad m\u00e1s que conocidos con los que poco a poco empezaremos a obtener beneficios. Sin embargo, no basta con convertirse en expertos usuarios de <strong>Google AdWords,<\/strong> por ejemplo; tambi\u00e9n es necesario echar mano de nuestra creatividad y de conocimientos m\u00e1s tradicionales en materia publicitaria para entender cu\u00e1l es el tipo de anuncio que m\u00e1s nos interesa.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/display-your-ad-here-banner-o.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5381\" title=\"display-your-ad-here-banner-o\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/display-your-ad-here-banner-o.jpg\" alt=\"\" width=\"525\" height=\"315\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/display-your-ad-here-banner-o.jpg 750w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/display-your-ad-here-banner-o-300x180.jpg 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">No todas las <strong>tiendas online<\/strong> tienen las mismas ambiciones o pueden atraer al p\u00fablico de la misma manera. Cuando vayamos a decidir qu\u00e9 tipo de publicidad contratar, hemos de pensar en nuestro p\u00fablico objetivo del mismo modo que pensamos en cu\u00e1nto podemos gastarnos. En este sentido, a nivel visual, la publicidad funciona de manera similar a \u00a0como puede hacerlo en un medio escrito, salvando las diferencias. Por ejemplo, tenemos la posibilidad de optar por los <strong>banners<\/strong>: ese tipo de anuncio que tan bien conocemos y que se extiende frente a nosotros en las p\u00e1ginas web que visitamos, generalmente en su parte superior o inferior. Las ventajas de los banners saltan a la vista, nunca mejor dicho: se perciben de una forma mucho m\u00e1s r\u00e1pida y llaman mucho m\u00e1s la atenci\u00f3n. Eso s\u00ed, esta condici\u00f3n tambi\u00e9n puede resultar un inconveniente, ya que estamos habituados por norma, teniendo en cuenta nuestro uso diario de Internet, a ignorar los banners a menos que contengan un mensaje que nos interese especialmente (o incluso bloquearlos mediante las aplicaciones adecuadas). Por ello, lo mejor a la hora de crear un banner para nuestra <strong>tienda online<\/strong> es no caer en esas \u00abtrampas\u00bb que buscan el clic f\u00e1cil, sino concebirlos como verdaderos anuncios, con la misma voluntad creativa que tendr\u00eda uno \u00abf\u00edsico\u00bb.<\/p>\n<p style=\"text-align: justify;\">Tenemos, \u00a0por otro lado, los llamados<strong> \u00abanuncios de texto\u00bb o text-ads.\u00a0<\/strong>Son de menos tama\u00f1o y m\u00e1s \u00abamigables\u00bb, al no percibirse como intrusivos; se trata de esos anuncios personalizados que encontramos a un lado, por ejemplo, al hacer una b\u00fasqueda en Google. Ser\u00e1n mucho m\u00e1s baratos, pero tambi\u00e9n nos permitir\u00e1n menos posibilidades creativas. Dependen fundamentalmente de las palabras clave de b\u00fasqueda de los usuarios, por lo que estar\u00e1n m\u00e1s restringidos. Aun as\u00ed, son una excelente opci\u00f3n para comenzar con nuestra <strong>tienda online.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probablemente uno de los primeros aspectos en los que reparemos al crear nuestras tienda online sea el de la publicidad. No cabe duda de que nuestro principal inter\u00e9s ser\u00e1 el de comenzar a ganar dinero cuanto antes, aunque sabemos que en nuestros primeros pasos resultar\u00e1 dif\u00edcil, y nada mejor para ello que recurrir a esos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[894,30,895],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diferentes tipos de publicidad online<\/title>\n<meta name=\"description\" content=\"Diferentes tipos de publicidad online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/diferentes-tipos-de-publicidad-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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