{"id":5391,"date":"2013-05-15T05:12:17","date_gmt":"2013-05-15T10:12:17","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5391"},"modified":"2013-05-15T05:12:17","modified_gmt":"2013-05-15T10:12:17","slug":"debe-nuestra-tienda-online-contener-musica","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/debe-nuestra-tienda-online-contener-musica\/","title":{"rendered":"\u00bfDebe nuestra tienda online contener m\u00fasica?"},"content":{"rendered":"<p style=\"text-align: justify;\">La <strong>m\u00fasica<\/strong> en las p\u00e1ginas web siempre ha generado opiniones controvertidas. Normalmente no es un recurso del agrado de nadie, \u00bfqui\u00e9n no se ha apresurado a cerrar una p\u00e1gina en el momento en que comienza a sonar una melod\u00eda a la que nadie ha pedido entrar en escena? Sin embargo, es cierto que \u00a0muchas empresas y marcas se han quedado grabadas en nuestra memoria precisamente gracias a su m\u00fasica, que hemos escuchado en anuncios en televisi\u00f3n o radio. Como<strong> tienda online<\/strong>, \u00bfd\u00f3nde est\u00e1 el t\u00e9rmino medio? \u00bfDebemos o no recurrir a esta herramienta en nuestra p\u00e1gina?<\/p>\n<p style=\"text-align: justify;\">Es cierto que hay un aspecto que no debemos descuidar, el del <strong>audiobranding<\/strong>. Igual que unos colores o unas formas concretas pueden provocar en nosotros sensaciones y determinadas asociaciones de ideas, la m\u00fasica puede hacer otro tanto. Por ello, no est\u00e1 de m\u00e1s que encontremos una identidad en este sentido, quiz\u00e1s con una melod\u00eda de nuestra propia creaci\u00f3n, elaborada por un creativo igual que nuestra imagen de marca; o un fragmento de una canci\u00f3n conocida y f\u00e1cilmente identificable por quien entre en nuestra <strong>tienda online.<\/strong> Se trata de un aspecto que puede contribuir a darle personalidad y algo de vida a nuestra p\u00e1gina. Pero hemos de saber emplearlo en su justa medida, con cuidado y sin saturar a nuestros visitantes. La l\u00ednea que separa una cosa de la otra es muy fina y puede desdibujarse f\u00e1cilmente, con nefastas consecuencias.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/sonic.jpg\"><img loading=\"lazy\" class=\" wp-image-5392 aligncenter\" title=\"sonic\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/sonic.jpg\" alt=\"\" width=\"533\" height=\"271\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/sonic.jpg 666w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/sonic-300x152.jpg 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La m\u00fasica que identifique a nuestra <strong>tienda online<\/strong>, si la tenemos, debe ser corta. Apenas unos segundos, una especie de cortinilla introductoria. Puede servir para llamar la atenci\u00f3n, desde luego, pero si se extiende demasiado puede generar rechazo. En caso de que queremos aprovecharnos de una canci\u00f3n ya existente, debemos tener mucho cuidado con los derechos de autor; quiz\u00e1s, en este caso, una versi\u00f3n o una modificaci\u00f3n pueden ser m\u00e1s \u00fatiles y evitarnos riesgos de cualquier tipo.<\/p>\n<p style=\"text-align: justify;\">En todo caso, si queremos emplear el audiobranding, lo mejor, como hemos comentado, es recurrir a un creativo que elabore nuestra m\u00fasica de manera personal, trasladando a ella nuestros valores asociados . Si no tenemos los medios o podemos coste\u00e1rnoslo, tambi\u00e9n existen repositorios musicales o fondos de m\u00fasica asociados a contenido libre entre los que escoger. Tanto en un caso como en otro, no elijamos a la ligera: busquemos y comparemos hasta estar seguros de que transmite lo que deseamos realmente.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La m\u00fasica en las p\u00e1ginas web siempre ha generado opiniones controvertidas. Normalmente no es un recurso del agrado de nadie, \u00bfqui\u00e9n no se ha apresurado a cerrar una p\u00e1gina en el momento en que comienza a sonar una melod\u00eda a la que nadie ha pedido entrar en escena? Sin embargo, es cierto que \u00a0muchas empresas [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[778],"tags":[898,423],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfDebe nuestra tienda online contener m\u00fasica?<\/title>\n<meta name=\"description\" content=\"\u00bfDebe nuestra tienda online contener m\u00fasica?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/debe-nuestra-tienda-online-contener-musica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfDebe nuestra tienda online contener m\u00fasica?\" \/>\n<meta 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