{"id":5399,"date":"2013-05-20T10:00:33","date_gmt":"2013-05-20T15:00:33","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5399"},"modified":"2013-05-19T13:02:11","modified_gmt":"2013-05-19T18:02:11","slug":"que-es-la-tasa-de-conversion","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-es-la-tasa-de-conversion\/","title":{"rendered":"\u00bfQu\u00e9 es la tasa de conversi\u00f3n?"},"content":{"rendered":"<p style=\"text-align: justify;\">Hay determinados aspectos que hemos de medir en nuestra<strong> tienda online<\/strong> con especial inter\u00e9s, propios del <strong>e-commerce,<\/strong> para los que ser\u00e1 necesario tener herramientas adecuadas o contar con un experto que nos asesore. Uno de ellos es la <strong>tasa de conversi\u00f3n<\/strong>: un tema que quiz\u00e1s desconozcamos a simple vista, pero en el que sin duda hemos pensado, como due\u00f1os de una tienda y como consumidores, m\u00e1s de una vez.<\/p>\n<p style=\"text-align: justify;\">El t\u00e9rmino hace referencia a todas las operaciones exitosas que tienen lugar en nuestra <strong>tienda online.<\/strong> No \u00fanicamente el acceder a ella y realizar una compra; tambi\u00e9n otras m\u00e1s puntuales, como aprovechar una oferta, un cup\u00f3n descuento&#8230; Aunque en suma significan lo mismo: beneficios finales para nosotros. La ant\u00edtesis de este concepto es la del <strong>\u00abcarro abandonado\u00bb:<\/strong> esas operaciones en las que nuestros visitantes llenan su carro o su cesta de la compra pero se marchan sin llegar a finalizar la transacci\u00f3n.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/comercioelectronico.jpg\"><img loading=\"lazy\" class=\"alignleft  wp-image-5400\" title=\"comercioelectronico\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/comercioelectronico.jpg\" alt=\"\" width=\"496\" height=\"280\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/comercioelectronico.jpg 620w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/comercioelectronico-300x169.jpg 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Resulta inevitable tener un porcentaje alto de carros abandonados, y es que nuestra actual cultura como usuarios de Internet nos mueve a ello. Entramos en mil y una <strong>tiendas online<\/strong> a lo largo de la semana, si somos habituales de las compras por Internet; comparamos precios, contrastamos, hacemos simulaciones. No es otra cosa que lo mismo que hacemos al planificar nuestras compras del mes en establecimientos f\u00edsicos, pero con mucha m\u00e1s libertad. Sin embargo, en nuestra mano est\u00e1 el recuperar a esos clientes que se marcharon sin finalizar la compra, de manera que acaben engrosando ese otro porcentaje que nos interesa, el de la tasa de conversi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Una de las mejores maneras de recuperar a esos clientes es enviarles un mail para recordarles que han dejado la compra inconclusa. Eso s\u00ed, es importante que no convirtamos esto en un \u00abacoso y derribo\u00bb; la tolerancia de los usuarios a esta clase de env\u00edos es muy baja, y enseguida podemos ser calificados como spammers, quiz\u00e1s la peor condici\u00f3n que nos pueden atribuir. Lo id\u00f3neo para evitarlo es incluir la posibilidad de que el usuario se d\u00e9 de baja de dichos recordatorios dentro del propio e-mail.<\/p>\n<p style=\"text-align: justify;\">Otro m\u00e9todo un tanto menos \u00abagobiante\u00bb puede ser el de a\u00f1adir el correo electr\u00f3nico a la base de datos y enviar una newsletter peri\u00f3dica, o bien un aviso de nuevas ofertas. Nuevamente es importante que lo hagamos con cuidado y que el usuario no lo detecte como una intromisi\u00f3n. Pensemos en nosotros mismos y en cu\u00e1ntas veces hemos hecho la cruz a una p\u00e1gina en concreto al considerar que estaban excedi\u00e9ndose en sus notificaciones.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay determinados aspectos que hemos de medir en nuestra tienda online con especial inter\u00e9s, propios del e-commerce, para los que ser\u00e1 necesario tener herramientas adecuadas o contar con un experto que nos asesore. Uno de ellos es la tasa de conversi\u00f3n: un tema que quiz\u00e1s desconozcamos a simple vista, pero en el que sin duda [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[37,900,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la tasa de conversi\u00f3n?<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es la tasa de conversi\u00f3n?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-es-la-tasa-de-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es la tasa de 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