{"id":5403,"date":"2013-05-21T10:00:09","date_gmt":"2013-05-21T15:00:09","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5403"},"modified":"2013-05-20T14:30:57","modified_gmt":"2013-05-20T19:30:57","slug":"convertir-nuestra-tienda-online-en-lider-de-su-sector","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/","title":{"rendered":"Convertir nuestra tienda online en l\u00edder de su sector"},"content":{"rendered":"<p style=\"text-align: justify;\">Es la meta deseada, el objetivo de cualquier empresario: conseguir que su negocio, ya estemos hablando de uno f\u00edsico o de una <strong>tienda online,<\/strong> se consolide como l\u00edder. Hay muchas estrategias para ello, y no todas sencillas. La mayor\u00eda pasan por establecer una correcta planificaci\u00f3n de nuestra estrategia de <strong>m\u00e1rketing online,<\/strong> confiando \u00e9sta a un profesional, y hoy en d\u00eda tambi\u00e9n por saber gestionar nuestra presencia y nuestra reputaci\u00f3n online (esto \u00faltimo independientemente del tipo de negocio del que hablemos). En suma, se trata de un largo camino en el que debemos armarnos de paciencia.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-5404 aligncenter\" title=\"liderazgo\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg\" alt=\"\" width=\"448\" height=\"323\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg 448w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo-300x216.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">No debemos olvidarnos, por otro lado, de que el proceso de aprendizaje tiene que ser una constante. El comportamiento de las empresas l\u00edderes, sus buenas pr\u00e1cticas, deben ser un ejemplo a seguir. Existen algunas como Google que no dudan en compartir sus experiencias y consejos, y que pueden aplicarse a cualquier <strong>tienda online<\/strong>, sea cual sea su \u00e1mbito. En una labor de ense\u00f1anza, son muchas las que establecen una filosof\u00eda de trabajo y la publican a trav\u00e9s de Internet o en libros (o las difunden a trav\u00e9s de los conocidos gur\u00fas). Sabemos que no es oro todo lo que reluce, y hemos de saber separar lo verdaderamente \u00fatil de lo que es tan s\u00f3lo humo, intentos de llamar la atenci\u00f3n a la desesperada.<\/p>\n<p style=\"text-align: justify;\">Ya hemos comentado tambi\u00e9n lo importante que puede ser que nuestra<strong> tienda online<\/strong> se establezca en un nicho de mercado y sepa hacerse un hueco en \u00e9l. Es la manera m\u00e1s com\u00fan de ascender escalones hasta llegar al ansiado liderazgo. En este caso tambi\u00e9n es importante que sepamos aprender de otras, fij\u00e1ndonos en lo que se mueve a nivel internacional, por ejemplo, y tomando lo m\u00e1s productivo de cada negocio puntero.<\/p>\n<p style=\"text-align: justify;\">Conforme vayamos creciendo, si conseguimos llegar a esas posiciones de primera fila, nuestra responsabilidad ir\u00e1 in crescendo. Por ejemplo, en el caso de que lleguemos a incorporar otros puestos de mando o empleados a nuestra empresa (un paso l\u00f3gico en el momento en que comencemos a crecer exponencialmente), la manera en que desarrollemos nuestra identidad como equipo tambi\u00e9n dir\u00e1 mucho de nosotros; es lo que se conoce como \u00abemployer branding\u00bb, es decir, la imagen de marca que creamos como empleadores. Una buena labor de employer branding puede influir muy positivamente en nuestra consideraci\u00f3n como l\u00edderes y auparnos un paso m\u00e1s para consolidarnos en tan dif\u00edcil posici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es la meta deseada, el objetivo de cualquier empresario: conseguir que su negocio, ya estemos hablando de uno f\u00edsico o de una tienda online, se consolide como l\u00edder. Hay muchas estrategias para ello, y no todas sencillas. La mayor\u00eda pasan por establecer una correcta planificaci\u00f3n de nuestra estrategia de m\u00e1rketing online, confiando \u00e9sta a un [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[51,902,901,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Convertir nuestra tienda online en l\u00edder de su sector<\/title>\n<meta name=\"description\" content=\"Convertir nuestra tienda online en l\u00edder de su sector\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convertir nuestra tienda online en l\u00edder de su sector\" \/>\n<meta property=\"og:description\" content=\"Convertir nuestra tienda online en l\u00edder de su sector\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-21T15:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-20T19:30:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/\",\"name\":\"Convertir nuestra tienda online en l\u00edder de su sector\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#primaryimage\"},\"datePublished\":\"2013-05-21T15:00:09+00:00\",\"dateModified\":\"2013-05-20T19:30:57+00:00\",\"description\":\"Convertir nuestra tienda online en l\u00edder de su sector\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Convertir nuestra tienda online en l\u00edder de su sector\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\"},\"headline\":\"Convertir nuestra tienda online en l\u00edder de su sector\",\"datePublished\":\"2013-05-21T15:00:09+00:00\",\"dateModified\":\"2013-05-20T19:30:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#webpage\"},\"wordCount\":435,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg\",\"keywords\":[\"consejos\",\"employer branding\",\"liderazgo\",\"marketing online\"],\"articleSection\":[\"Comercio Electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\",\"name\":\"Redaccion\",\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Convertir nuestra tienda online en l\u00edder de su sector","description":"Convertir nuestra tienda online en l\u00edder de su sector","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/","og_locale":"es_ES","og_type":"article","og_title":"Convertir nuestra tienda online en l\u00edder de su sector","og_description":"Convertir nuestra tienda online en l\u00edder de su sector","og_url":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2013-05-21T15:00:09+00:00","article_modified_time":"2013-05-20T19:30:57+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"Redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/","name":"Convertir nuestra tienda online en l\u00edder de su sector","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#primaryimage"},"datePublished":"2013-05-21T15:00:09+00:00","dateModified":"2013-05-20T19:30:57+00:00","description":"Convertir nuestra tienda online en l\u00edder de su sector","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Convertir nuestra tienda online en l\u00edder de su sector"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b"},"headline":"Convertir nuestra tienda online en l\u00edder de su sector","datePublished":"2013-05-21T15:00:09+00:00","dateModified":"2013-05-20T19:30:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#webpage"},"wordCount":435,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/05\/liderazgo.jpg","keywords":["consejos","employer branding","liderazgo","marketing online"],"articleSection":["Comercio Electr\u00f3nico"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/convertir-nuestra-tienda-online-en-lider-de-su-sector\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b","name":"Redaccion","url":"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5403"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=5403"}],"version-history":[{"count":2,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5403\/revisions"}],"predecessor-version":[{"id":6719,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5403\/revisions\/6719"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=5403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=5403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=5403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}