{"id":5423,"date":"2013-05-29T05:48:01","date_gmt":"2013-05-29T10:48:01","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5423"},"modified":"2026-03-13T01:04:01","modified_gmt":"2026-03-13T06:04:01","slug":"que-es-una-crisis-de-reputacion","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-es-una-crisis-de-reputacion\/","title":{"rendered":"\u00bfQu\u00e9 es una crisis de reputaci\u00f3n?"},"content":{"rendered":"<p style=\"text-align: justify;\">La <strong>crisis de reputaci\u00f3n<\/strong> es un momento temido por cualquier empresa, ya sea una <strong>tienda online<\/strong> o un negocio f\u00edsico. Nadie parece estar a salvo de ella, aunque no tenemos por qu\u00e9 caer necesariamente en sus garras. El principal consejo para eludirla, adem\u00e1s de tener siempre presentes las buenas pr\u00e1cticas elementales, no es otro que el que podemos dar ante cualquier otro problema: la prevenci\u00f3n. Tener una estrategia preparada para salir al paso nos ayudar\u00e1, aunque evidentemente debemos tener en cuenta que no todas las crisis de reputaci\u00f3n tienen el mismo origen, y por tanto no se solventar\u00e1n de la misma manera.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">El principal motivo que puede provocar una crisis de reputaci\u00f3n en nuestra <strong>tienda online<\/strong> est\u00e1 en las quejas y las reclamaciones de nuestros clientes. En ocasiones, antes incluso de contactar con la empresa en cuesti\u00f3n, el afectado por un problema de este tipo tiende a desahogarse en redes sociales, blogs personales o foros, soltando en ellos su frustraci\u00f3n y a veces engrandeciendo el problema. Un rastreo diario de nuestra presencia online y de las conversaciones en las que nos mencionan puede ayudarnos a atajar esto desde su misma base; como hemos comentado, en ocasiones el problema no se debe a un fallo de comunicaci\u00f3n&#8230; se debe a que ni siquiera se ha llegado a intentar esa comunicaci\u00f3n. Localizar a estos descontentos al momento, ofrecerles nuestras disculpas y nuestra compensaci\u00f3n puede terminar enseguida con la reclamaci\u00f3n. Y es que en este caso, tan habitual, el tiempo siempre va a jugar en nuestra contra, por lo que la rapidez de reacci\u00f3n ser\u00e1 indispensable.<\/p>\n<p style=\"text-align: justify;\">En otros casos, la crisis de reputaci\u00f3n puede llegar a extender sin control, quiz\u00e1s debido a que el problema es m\u00e1s masivo de lo que pens\u00e1bamos o que se ha extendido a causa del boca-a-boca (las redes sociales pueden tener una rapidez inaudita en este sentido). \u00a0No debemos olvidar que gran parte de los compradores potenciales de nuestra<strong> tienda online<\/strong> nos conocer\u00e1n a trav\u00e9s de este medio, de manera que tenemos que cuidarlo y auditarlo con total exhaustividad. Ante una crisis de reputaci\u00f3n que se haya extendido por las redes sociales no nos quedar\u00e1 m\u00e1s remedio que ofrecer las disculpas p\u00fablicas en el mismo medio, explicando el problema con la mayor concreci\u00f3n posible, y compensar a los afectados de manera satisfactoria. La transparencia y la sinceridad, como en cualquier otro \u00e1mbito de la vida, puede ser las mejores herramientas de nuestra <strong>tienda online<\/strong> para sortear estos inconvenientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crisis de reputaci\u00f3n es un momento temido por cualquier empresa, ya sea una tienda online o un negocio f\u00edsico. Nadie parece estar a salvo de ella, aunque no tenemos por qu\u00e9 caer necesariamente en sus garras. El principal consejo para eludirla, adem\u00e1s de tener siempre presentes las buenas pr\u00e1cticas elementales, no es otro que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[778,747],"tags":[911,189,371,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es una crisis de reputaci\u00f3n?<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es una crisis de reputaci\u00f3n?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-es-una-crisis-de-reputacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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