{"id":5451,"date":"2013-06-06T07:36:41","date_gmt":"2013-06-06T12:36:41","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5451"},"modified":"2013-06-05T17:49:49","modified_gmt":"2013-06-05T22:49:49","slug":"micronichos-como-una-forma-rentable-de-vender-por-internet","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/","title":{"rendered":"Micronichos como una forma rentable de vender por internet"},"content":{"rendered":"<p><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5453\" title=\"micronicho\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg\" alt=\"\" width=\"300\" height=\"299\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>En un entorno cada vez m\u00e1s competitivo, encontrar un nuevo producto o servicio para vender es cada vez m\u00e1s complicado, por eso muchas personas han decidido<strong> hacer un micronicho<\/strong> en lugar de una tienda online donde vender \u00abun poco de todo\u00bb.<\/p>\n<p>Adentrarse en un nicho que ha sido explotado ya por otros supone tener que competir, saber diferenciarse, ofrecer algo a mayores y trabajar mucho en la promoci\u00f3n y posicionamiento web sin perder de vista la calidad del sitio. Muchas tiendas online se abren camino en un nicho que conocen bien, o que les parece rentable, porque casi todas lo hacen. Sin embargo, existen otras posibilidades: los micronichos (con una web o una tienda donde se vende un solo producto o varios productos de un mismo micronicho). Un buen ejemplo ser\u00eda: un nicho es vender <em>caramelos<\/em> por internet, un micronicho es vender <em>caramelos de regaliz<\/em>.<\/p>\n<p>Los <strong>micronichos son<\/strong> nichos dentro de un nicho. Son mercados no explorados, o no explorados lo suficiente. Quien se adentra en un micronicho busca resolver necesidades no cubiertas, pero tambi\u00e9n debe tener en cuenta que debe llegar a un mercado objetivo lo suficientemente grande para ser rentable. Un micronicho basado en algo que interesa a diez personas no es rentable, no merece la pena, aunque se pueda vender el producto a un precio elevado.<\/p>\n<p>Puede que lo m\u00e1s complicado de todo sea dar con el micronicho ideal, y por ello hay que dedicar el tiempo que sea necesario a su selecci\u00f3n. Hay que elegir algo que pueda necesitarse por las suficientes personas, una necesidad no satisfecha, que sea rentable y en un sector que motive a la persona que inicia el negocio. Debe haber un correcto equilibrio entre el gusto por el negocio y la rentabilidad, porque s\u00f3lo as\u00ed se puede conseguir el m\u00e1ximo en lo que se hace. No es sencillo, lo sabemos, y precisamente esta es una de las razones por las que hay tan pocas personas que se dedican a esto. Eso s\u00ed, hay que apresurarse, porque en cualquier momento pueden aparecer nuevas personas con la misma idea.<\/p>\n<p><strong>\u00bfMerece la pena crear un negocio basado en un micronicho?<\/strong> Indudablemente s\u00ed, pero hay que dar con el micronicho ideal y hacer un buen plan de negocio que cuente con un estudio de mercado eficaz, porque s\u00f3lo as\u00ed se puede garantizar en cierta medida el negocio. Adem\u00e1s, hay que preocuparse por todos los aspectos como cualquier otra tienda online: elegir el producto o productos, elegir el proveedor, negociar precios, crear la tienda, hacer marketing, hacer posicionamiento, ofrecer una buena atenci\u00f3n al cliente, legalizar el negocio, encargarse de todo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un entorno cada vez m\u00e1s competitivo, encontrar un nuevo producto o servicio para vender es cada vez m\u00e1s complicado, por eso muchas personas han decidido hacer un micronicho en lugar de una tienda online donde vender \u00abun poco de todo\u00bb. Adentrarse en un nicho que ha sido explotado ya por otros supone tener que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[1199,915,365,39],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Micronichos como una forma rentable de vender por internet<\/title>\n<meta name=\"description\" content=\"Micronichos como una forma rentable de vender por internet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micronichos como una forma rentable de vender por internet\" \/>\n<meta property=\"og:description\" content=\"Micronichos como una forma rentable de vender por internet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-06T12:36:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-06-05T22:49:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/\",\"name\":\"Micronichos como una forma rentable de vender por internet\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#primaryimage\"},\"datePublished\":\"2013-06-06T12:36:41+00:00\",\"dateModified\":\"2013-06-05T22:49:49+00:00\",\"description\":\"Micronichos como una forma rentable de vender por internet\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Micronichos como una forma rentable de vender por internet\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\"},\"headline\":\"Micronichos como una forma rentable de vender por internet\",\"datePublished\":\"2013-06-06T12:36:41+00:00\",\"dateModified\":\"2013-06-05T22:49:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#webpage\"},\"wordCount\":455,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg\",\"keywords\":[\"Comercio Electr\u00f3nico\",\"micronichos\",\"ventas\",\"ventas por internet\"],\"articleSection\":[\"Comercio Electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\",\"name\":\"Redaccion\",\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Micronichos como una forma rentable de vender por internet","description":"Micronichos como una forma rentable de vender por internet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/","og_locale":"es_ES","og_type":"article","og_title":"Micronichos como una forma rentable de vender por internet","og_description":"Micronichos como una forma rentable de vender por internet","og_url":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2013-06-06T12:36:41+00:00","article_modified_time":"2013-06-05T22:49:49+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"Redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/","name":"Micronichos como una forma rentable de vender por internet","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#primaryimage"},"datePublished":"2013-06-06T12:36:41+00:00","dateModified":"2013-06-05T22:49:49+00:00","description":"Micronichos como una forma rentable de vender por internet","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Micronichos como una forma rentable de vender por internet"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b"},"headline":"Micronichos como una forma rentable de vender por internet","datePublished":"2013-06-06T12:36:41+00:00","dateModified":"2013-06-05T22:49:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#webpage"},"wordCount":455,"commentCount":4,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/micronicho.jpg","keywords":["Comercio Electr\u00f3nico","micronichos","ventas","ventas por internet"],"articleSection":["Comercio Electr\u00f3nico"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b","name":"Redaccion","url":"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5451"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=5451"}],"version-history":[{"count":2,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5451\/revisions"}],"predecessor-version":[{"id":5454,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5451\/revisions\/5454"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=5451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=5451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=5451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}