{"id":5461,"date":"2013-06-11T06:55:16","date_gmt":"2013-06-11T11:55:16","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5461"},"modified":"2013-06-11T06:56:20","modified_gmt":"2013-06-11T11:56:20","slug":"gastos-de-envio-gratis-si-o-no","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/gastos-de-envio-gratis-si-o-no\/","title":{"rendered":"Gastos de env\u00edo gratis \u00bfs\u00ed o no?"},"content":{"rendered":"

La estrategia de los gastos de env\u00edo gratis<\/strong>\u00a0para atraer a los clientes en una tienda online\u00a0puede ser una buena alternativa siempre que se mantenga, o mientras quede claro que es una medida muy ocasional para hacer volver a comprar a los clientes actuales (no para atrapar nuevos).<\/p>\n

\"\"<\/a><\/p>\n

Los gastos de env\u00edo gratis<\/strong> son una buena estrategia para aquellos que basen su modelo de negocio en una tienda online con gastos de env\u00edo gratuitos. Esto puede ser posible siempre que ofrezcan esta ventaja a los que hagan una compra superior a cierta cantidad de dinero que compense los gastos de env\u00edo, deje beneficios y no sea muy exagerada. Por ejemplo, gastos de env\u00edo gratis a partir de una compra de 25 euros.<\/p>\n

Adem\u00e1s, se puede combinar con otras promociones<\/strong> para incrementar las posibilidades de una venta mayor, como por ejemplo dar un regalo o un descuento por una compra superior a 1o0 euros (por poner un ejemplo).<\/p>\n

Los gastos de env\u00edo gratis a partir de cierta cantidad de dinero motivan a los clientes a hacer un gasto m\u00ednimo, cuando de otra forma quiz\u00e1 no lo hubieran hecho o ni si quiera hubieran comprado en la tienda online.<\/p>\n

Como medida ocasional<\/strong>, se puede ofrecer los gastos de env\u00edo gratis durante x d\u00edas (indic\u00e1ndolo bien en la promoci\u00f3n) para los que realicen una compra esos d\u00edas. No es una buena estrategia empezar una tienda online con los gastos de env\u00edo gratis para captar clientes y despu\u00e9s quitar esta promoci\u00f3n ya que los clientes que ven\u00edan motivados por el modelo de venta de \u00abgastos de env\u00edo gratis\u00bb se ir\u00e1n decepcionados. Por eso, es habitual hacerlo en ocasiones especiales, alg\u00fan fin de semana o cualquier \u00abmotivo de celebraci\u00f3n\u00bb.<\/p>\n

\u00bfPor qu\u00e9 funciona?<\/strong> Porque aunque el cliente haga una compra mayor de la que pensaba, el efecto psicol\u00f3gico de haber ahorrado<\/strong>\u00a0dos veces, por comprar en internet en lugar de una tienda f\u00edsica donde pagar\u00eda m\u00e1s, y \u00a0sin pagar los gastos de env\u00edo, es un elemento muy poderoso. M\u00e1s de lo que imaginamos. Pero hay que pensarlo muy bien, porque hay empresas que prefieren basar su modelo de negocio en otros factores que no son compatibles.<\/p>\n

Para que esta promoci\u00f3n sea posible<\/strong>, es necesario que la empresa negocie con empresas de mensajer\u00eda y transporte para conseguir el mejor precio y condiciones. S\u00f3lo as\u00ed se podr\u00e1 permitir ofrecer los gastos de env\u00edo gratis y basar su modelo de negocio en ello. Al principio puede ser m\u00e1s complicado, ya que no hay una gran cantidad de ventas con las que negociar, y por ello se debe volver a hacer una negociaci\u00f3n con la empresa de mensajer\u00eda (u otras) una vez alcanzado cierto nivel de ventas.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La estrategia de los gastos de env\u00edo gratis\u00a0para atraer a los clientes en una tienda online\u00a0puede ser una buena alternativa siempre que se mantenga, o mientras quede claro que es una medida muy ocasional para hacer volver a comprar a los clientes actuales (no para atrapar nuevos). Los gastos de env\u00edo gratis son una buena […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[275,390],"yoast_head":"\nGastos de env\u00edo gratis \u00bfs\u00ed o no? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/gastos-de-envio-gratis-si-o-no\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gastos de env\u00edo gratis \u00bfs\u00ed o no? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"La estrategia de los gastos de env\u00edo gratis\u00a0para atraer a los clientes en una tienda online\u00a0puede ser una buena alternativa siempre que se mantenga, o mientras quede claro que es una medida muy ocasional para hacer volver a comprar a los clientes actuales (no para atrapar nuevos). 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