{"id":5468,"date":"2013-06-12T08:03:51","date_gmt":"2013-06-12T13:03:51","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5468"},"modified":"2013-06-12T08:03:51","modified_gmt":"2013-06-12T13:03:51","slug":"que-es-el-m-commerce","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-es-el-m-commerce\/","title":{"rendered":"Qu\u00e9 es el m-commerce"},"content":{"rendered":"<p><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/mcommerce.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5469\" title=\"mcommerce\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/mcommerce.jpg\" alt=\"\" width=\"167\" height=\"303\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/mcommerce.jpg 167w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/06\/mcommerce-165x300.jpg 165w\" sizes=\"(max-width: 167px) 100vw, 167px\" \/><\/a><\/p>\n<p>El <strong>m-commerce<\/strong> toma sus bases del e-commerce pero mediante la modalidad de comercio por medio del m\u00f3vil, de manera que las transacciones se pueden realizar desde un smartphone, tel\u00e9fono m\u00f3vil o dispositivo inal\u00e1mbrico m\u00f3vil. Desde hace un tiempo, ha empezado una nueva \u00e9poca en el campo de las tiendas online, el comercio electr\u00f3nico inal\u00e1mbrico por dispositivos m\u00f3viles, el m-commerce.<\/p>\n<p>A lo largo del a\u00f1o, el <strong>volumen de compras en las tablets y smartphones<\/strong> se increment\u00f3 un 140% con respecto al a\u00f1o anterior, y este a\u00f1o se espera un crecimiento mayor. El iPad es el que m\u00e1s ingresos genera, con un 53% de todos los ingresos en m-commerce, aunque en Espa\u00f1a la mayor\u00eda de los consumidores utilizan dispositivos Android, por la contra que en toda Europa que predominan los dispositivos iOs. En Enero del 2013, en base a los datos de BI Intelligente en enero del 2013, el 29% de usuarios m\u00f3viles han hecho una compra en sus tel\u00e9fonos. Bank of America predice que en el 2015 67,1 mil millones de d\u00f3lares en las compras se har\u00e1n desde los dispositivos m\u00f3viles.<\/p>\n<p>El<strong> 70% de los espa\u00f1oles<\/strong> se conecta a diario desde los m\u00f3viles, lo que demuestra la importancia que est\u00e1n empezando a tener. Y por ello, se debe adaptar el comercio electr\u00f3nico a estos dispositivos.<\/p>\n<p><em><strong>La progresiva implementaci\u00f3n del m-commerce<\/strong><\/em><\/p>\n<p>El Mobile commerce ha empezado como publicidad en los dispositivos m\u00f3viles para conseguir m\u00e1s ventas, aunque finalmente ha evolucionado a nuevas formas de venta, permitiendo comprar productos y servicios desde cualquier dispositivo m\u00f3vil en cualquier momento y lugar.<\/p>\n<p>El comercio m\u00f3vil no supone s\u00f3lo realizar una llamada para comprar, sino que es una posibilidad de comprar en Internet como en cualquier tienda online pero desde el m\u00f3vil. Se puede hacer desde la propia tienda virtual adaptada al dispositivo m\u00f3vil o con Mobile app. Por ello, las tiendas han de adaptarse y tener en cuenta la usabilidad, e incluso crear aplicaciones espec\u00edficas para ello<\/p>\n<p>Muchas tiendas lo conocen y se han adaptado a ellos, llegando a ofrecer incluso vales, cupones, tarjetas de fidelizaci\u00f3n, compra y entrega de contenido de forma autom\u00e1tica, servicios de informaci\u00f3n, servicios basados en la localizaci\u00f3n, nuevas formas de pago y mucho m\u00e1s.<\/p>\n<p>Si quieres <strong>aumentar las ventas de tu tienda online<\/strong> en momentos en los que cada vez hay m\u00e1s competitividad, debes invertir en su adaptaci\u00f3n a las nuevas tecnolog\u00edas, y especialmente los dispositivos m\u00f3viles que se suelen utilizar para las compras. Adem\u00e1s, puedes pensar en las promociones desde el m\u00f3vil y las aplicaciones que aumenten la audiencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m-commerce toma sus bases del e-commerce pero mediante la modalidad de comercio por medio del m\u00f3vil, de manera que las transacciones se pueden realizar desde un smartphone, tel\u00e9fono m\u00f3vil o dispositivo inal\u00e1mbrico m\u00f3vil. Desde hace un tiempo, ha empezado una nueva \u00e9poca en el campo de las tiendas online, el comercio electr\u00f3nico inal\u00e1mbrico por [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[8,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es el m-commerce<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 es el m-commerce, sus ventajas, caracteristicas y evolucion\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-es-el-m-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el 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