{"id":55,"date":"2009-02-18T17:43:15","date_gmt":"2009-02-18T22:43:15","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=55"},"modified":"2009-02-18T17:43:15","modified_gmt":"2009-02-18T22:43:15","slug":"la-importancia-de-la-pagina-de-inicio-de-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/la-importancia-de-la-pagina-de-inicio-de-nuestra-tienda-online\/","title":{"rendered":"La importancia de la p\u00e1gina de inicio de nuestra tienda online"},"content":{"rendered":"<p>La p\u00e1gina de inicio o home, es nuestro escaparate al p\u00fablico en Internet. Alguien que llega a nuestro comercio online, s\u00f3lo por una primera impresi\u00f3n, puede decidir irse directamente a buscar en otro sitio web los productos que nosotros tambi\u00e9n vendemos o quedarse en nuestra tienda a ver nuestras ofertas.<\/p>\n<p>Para planificar nuestra p\u00e1gina de inicio (la p\u00e1gina principal) en un comercio online, debemos preguntarnos: \u00bf<strong>qu\u00e9 nos gusta a nosotros, como compradores<\/strong>, ver en la home de los comercios electr\u00f3nicos en los que compramos?, \u00bfpor qu\u00e9 compramos en ellos?<\/p>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-56\" title=\"comercios-online\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/02\/comercios-online.jpg\" alt=\"comercios-online\" width=\"187\" height=\"183\" \/>Ese debe ser nuestro primer planteamiento. El segundo ser\u00e1: \u00bfqu\u00e9 hacen nuestros competidores? Es interesante consultar tanto las <strong>p\u00e1ginas de nuestros competidores<\/strong> reales como las de los grandes \u00abvendedores online\u00bb, pese a que vendan productos que nada tengan que ver con los nuestros, para fijarnos, sobre todo, en su apariencia y estilo y en c\u00f3mo nos van guiando en la compra a trav\u00e9s de su web, \u00bfc\u00f3mo consiguen que acabemos comprando, incluso cuando hemos llegado a su web sin estar convencidos del todo de que necesit\u00e1bamos ese producto?<\/p>\n<p>Tras analizar lo que m\u00e1s nos ha gustado, tanto por su aspecto como por la experiencia de usuario (la facilidad de comprar, la usabilidad, no encontrarnos obst\u00e1culos en el camino hasta que se efect\u00faa la compra) en esos comercios online, nos prepararemos un <strong>listado<\/strong>, por orden de importancia y siendo muy realistas, de las acciones que podemos llevar a cabo para acercarnos a ese modelo de home de tienda online que hemos ideado.<\/p>\n<p>Lo esencial que debemos incluir en la home de nuesto e-commerce siempre es: alg\u00fan tipo de <strong>contacto<\/strong> directo para nuestros clientes (nuestro e-mail o tel\u00e9fono de contacto), alguna <strong>garant\u00eda<\/strong> de nuestro funcionamiento (como por ejemplo, un sello de seguridad, testimonios de clientes, etc.) y, por supuesto, nuestros <strong>productos<\/strong>. Es imprescindible que los compradores potenciales vean desde la p\u00e1gina inicial los productos que pueden comprar en nuestra site, las ofertas, la calidad y la variedad, si no, pueden ir a buscarlos en otra tienda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algunos consejos sobre c\u00f3mo dise\u00f1ar la home de nuestro comercio online.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[22,14,28,29,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia de la p\u00e1gina de inicio de nuestra tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/la-importancia-de-la-pagina-de-inicio-de-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de la p\u00e1gina de inicio de nuestra tienda online - 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