{"id":5513,"date":"2013-07-17T02:46:55","date_gmt":"2013-07-17T07:46:55","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5513"},"modified":"2013-07-17T02:46:55","modified_gmt":"2013-07-17T07:46:55","slug":"tener-un-blog-para-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/tener-un-blog-para-tu-tienda-online\/","title":{"rendered":"\u00bfTener un blog para tu tienda online?"},"content":{"rendered":"<p style=\"text-align: justify;\">Muchas empresas se preguntan si es conveniente <a href=\"http:\/\/www.urbecom.com\/blog\/\" target=\"_blank\"><strong>tener un blog <\/strong><\/a><strong>para su tienda online<\/strong>, y la respuesta no puede ser m\u00e1s que contundente y matizada. S\u00ed, es lo mejor, aunque siempre que se vaya a mantener.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/07\/blog-tienda-online.jpg\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-5514\" title=\"blog tienda online\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/07\/blog-tienda-online-300x167.jpg\" alt=\"\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/07\/blog-tienda-online-300x167.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/07\/blog-tienda-online.jpg 483w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Si la idea de la empresa que tiene la tienda online es <strong>\u201ctener un blog por tener\u201d<\/strong> o \u201cporque los dem\u00e1s lo tienen\u201d, si no entienden la verdadera necesidad de tener un blog, <strong>tenerlo es m\u00e1s que una ventaja una molestia<\/strong>. A nadie le interesa un blog vac\u00edo o un blog que tiene una noticia de hace 2 a\u00f1os que a d\u00eda de hoy no importa, y si es un blog de cualquier persona vale, pero si es de una empresa un blog abandonado no puede dar peor imagen. Tan abandonado como su propia empresa, podr\u00edan pensar algunos, y aunque es una equivocaci\u00f3n es un pensamiento que se puede suscitar.<\/p>\n<p style=\"text-align: justify;\">Por ello, tanto crear un buen dise\u00f1o de acuerdo a la imagen corporativa de la tienda como actualizar con frecuencia son elementos indispensables para que tener un blog para la tienda online s\u00ed sea una buena idea.<\/p>\n<p style=\"text-align: justify;\">Dicho esto, est\u00e1 claro que <strong>tener un blog es la mejor herramienta de promoci\u00f3n online<\/strong> con la que puede contar la tienda online, porque se crean contenidos de inter\u00e9s que llegan tanto a los usuarios de la tienda como a los que no conocen la tienda y podr\u00edan conocerla por ello. Porque adem\u00e1s se crea una imagen de \u201cexperto en la tem\u00e1tica\u201d y de que \u201csabe lo que vende\u201d. Y a parte de todo esto, se puede posicionar la tienda incluyendo con cierta frecuencia enlaces a productos que se venden en art\u00edculos relacionados. <em>\u201cEjemplo: \u00bfC\u00f3mo hacer una paella valenciana? Se hace tal, cual, se pone el Arroz Denuestramarca\u2026\u201d<\/em><\/p>\n<p style=\"text-align: justify;\">Para que todo esto sea positivo, se debe <strong>crear contenidos relevantes<\/strong>, amenos y sin publicidad descarada, sino m\u00e1s bien encubierta o con promociones de vez en cuando. As\u00ed mismo, se debe actualizar con cierta frecuencia, que si bien lo ideal es que sea diaria, no se recomienda que sea menos de una vez a la semana. Y, por supuesto, es necesario no s\u00f3lo promocionar la tienda online sino tambi\u00e9n el blog corporativo.<\/p>\n<p style=\"text-align: justify;\">\u00bfExisten tiendas online que triunfan y no tienen un blog? S\u00ed, no puede caber duda de ello, pero \u00bfqu\u00e9 pasar\u00eda si tuvieran ese nuevo medio de comunicaci\u00f3n y promoci\u00f3n?<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/es_facil.html\" target=\"_blank\">Monta tu negocio online sin conocimientos inform\u00e1ticos con urbecom.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchas empresas se preguntan si es conveniente tener un blog para su tienda online, y la respuesta no puede ser m\u00e1s que contundente y matizada. S\u00ed, es lo mejor, aunque siempre que se vaya a mantener. Si la idea de la empresa que tiene la tienda online es \u201ctener un blog por tener\u201d o \u201cporque [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,778,12,112,747,399,1],"tags":[926],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfTener un blog para tu tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/tener-un-blog-para-tu-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfTener un blog para tu tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Muchas empresas se preguntan si es conveniente tener un blog para su tienda online, y la respuesta no puede ser m\u00e1s que contundente y matizada. 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