{"id":5760,"date":"2013-10-28T06:49:38","date_gmt":"2013-10-28T11:49:38","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5760"},"modified":"2013-10-28T06:49:48","modified_gmt":"2013-10-28T11:49:48","slug":"relanzar-una-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/relanzar-una-tienda-online\/","title":{"rendered":"Relanzar una tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Existen casos en que, por abandono o por falta de promoci\u00f3n, una tienda online es dejada de lado durante mucho tiempo. Hay personas que piensan que deben iniciar su negocio de cero, abandonando tiendas online anteriores, pero lo cierto es que recuperar una tienda abandonada tambi\u00e9n puede ser beneficioso. Sobre todo si antes llev\u00f3 trabajo consigo. Posiblemente por esto hay quien, en lugar de cerrar la tienda, la deja inactiva por si le apetece volver al negocio.<\/p>\n<p style=\"text-align: justify;\">Ya que se va a relanzar la tienda online, puede ser un buen momento para <b>cambiar el dise\u00f1o<\/b>, que los usuarios de la tienda vean que esta ha cambiado, que ha sabido evolucionar con el paso del tiempo. Y aunque puede que los compradores o visitantes anteriores no vuelvan, o no recuerden la p\u00e1gina, un buen redise\u00f1o permite adaptarse a los nuevos tiempos y gustos de los usuarios.<\/p>\n<p style=\"text-align: justify;\">\u00a1Nuevo dise\u00f1o! Ese s\u00ed es un cambio importante. Pero es necesario algo m\u00e1s. Las dos principales cosas que se deben priorizar a la hora de relanzar tiendas online son la <b>promoci\u00f3n y ofertas<\/b> de inter\u00e9s. Los usuarios deben estar motivados por nuevas ofertas interesantes que no s\u00f3lo les atraigan a ellos sino tambi\u00e9n les hagan querer comunic\u00e1rselo tambi\u00e9n a los amigos.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/10\/relanzar-tienda-online.jpg\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-5761\" alt=\"relanzar tienda online\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/10\/relanzar-tienda-online-300x208.jpg\" width=\"300\" height=\"208\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/10\/relanzar-tienda-online-300x208.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/10\/relanzar-tienda-online.jpg 694w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La promoci\u00f3n se debe hacer por todo lo alto. Con publicidad de pago, posicionamiento web, promociones de todo tipo online y offline, hay que llegar a los usuarios como sea, e incluso debe ser interesante crear p\u00e1ginas en las principales redes sociales.<\/p>\n<p style=\"text-align: justify;\">Y por \u00faltimo tambi\u00e9n se debe hacer una <b>buena nota de prensa<\/b> con la que llegar mucho mejor a los medios y a los usuarios. En ella se comunicar\u00e1 la vuelta de la tienda online y las mejoras que incorpora desde un punto de vista m\u00e1s informativo que promocional.<\/p>\n<p style=\"text-align: justify;\">Es momento de recordar qu\u00e9 es lo que funcionaba mejor y peor, de redise\u00f1ar las estrategias para mejorar en esta nueva etapa de la tienda online. Una de las cosas que s\u00ed que debes conocer es que el cliente es lo principal, por eso intenta proveer una buena<b> atenci\u00f3n al cliente<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existen casos en que, por abandono o por falta de promoci\u00f3n, una tienda online es dejada de lado durante mucho tiempo. Hay personas que piensan que deben iniciar su negocio de cero, abandonando tiendas online anteriores, pero lo cierto es que recuperar una tienda abandonada tambi\u00e9n puede ser beneficioso. Sobre todo si antes llev\u00f3 trabajo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,778,12,112,57,747,399,13,1],"tags":[34,940,160,917,918,232,933,927,924,932,132,337],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relanzar una tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/relanzar-una-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relanzar una tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Existen casos en que, por abandono o por falta de promoci\u00f3n, una tienda online es dejada de lado durante mucho tiempo. 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