{"id":6073,"date":"2014-03-14T04:03:42","date_gmt":"2014-03-14T09:03:42","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6073"},"modified":"2014-03-14T04:05:56","modified_gmt":"2014-03-14T09:05:56","slug":"existe-el-efecto-contrario-al-showrooming","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/existe-el-efecto-contrario-al-showrooming\/","title":{"rendered":"\u00bfExiste el efecto contrario al showrooming?"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Hace un tiempo comentamos <a href=\"http:\/\/www.urbecom.com\/blog\/como-aprovechar-el-showrooming-en-nuestra-tienda-online\/\">c\u00f3mo aprovechar el showrooming en nuestra tienda online<\/a>, e incluso tiempo despu\u00e9s comentamos que el <a href=\"http:\/\/www.urbecom.com\/blog\/el-showrooming-se-lleva-casi-el-50-de-las-compras-online\/\">showrooming se lleva casi el 50% de las compras online<\/a>, y seguramente ahora la situaci\u00f3n siga mejorando. Pero la cuesti\u00f3n es: si las personas que quieren comprar por Internet van a las tiendas a ver el producto antes de finalmente comprarlo en la red, \u00bfexiste el efecto contrario? \u00bfHay personas que ven los productos en Internet y finalmente los<b> terminan comprando en un comercio de toda la vida<\/b> o en un centro comercial?<br \/>\nPor l\u00f3gica la respuesta es s\u00ed. Y la raz\u00f3n m\u00e1s evidente cabr\u00eda esperar que fuera que las personas prefieren comprar fuera de la red porque les da m\u00e1s confianza, y algunos porque prefieren ayudar comprando a sus vecinos o a gente de su localidad antes que los de fuera. Algunas personas simplemente habr\u00e1n visto en la red algo que no conoc\u00edan y miran si existe en las tiendas en las que suele comprar. Puede haber muchas razones por los que esto pase, pero evidentemente s\u00ed existe el efecto contrario al showrooming.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/03\/contrario-showrroming.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6074\" alt=\"contrario showrroming\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/03\/contrario-showrroming.jpg\" width=\"250\" height=\"202\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">De hecho, hace muy poco Ofertia realiz\u00f3 un estudio, consultando a m\u00e1s de 6400 personas, para desubrir esta tendencia. Despu\u00e9s de ver las ofertas en el cat\u00e1logo, el 80% pensaban ir a la tienda, un 76% fueron a la tienda y el 93% compraron en ella. Cada vez m\u00e1s personas buscan las ofertas en Internet y acaban comprando en la tienda f\u00edsica. Pero fuera de esto, est\u00e1 claro que hay personas que, sin consultar cat\u00e1logos, acaban viendo algo en Internet, incluso comparar precios y despu\u00e9s <b>comprando en una tienda f\u00edsica<\/b>. E incluso muchas de estas personas est\u00e1n dispuestas a pagar m\u00e1s por ello.<\/p>\n<p style=\"text-align: justify;\">\u00bfExiste alguna <b>forma de poder combatir esto las <a href=\"http:\/\/www.urbecom.com\" target=\"_blank\">tiendas online<\/a><\/b> que quieren mejorar sus negocios? S\u00ed, claro que existe. Por un lado mejorando los precios, para los que s\u00f3lo se fijan en los precios, y por el otro inspirando confianza, para los que no conf\u00edan en los negocios online. Los que puedan permit\u00edrselo, les ayuda mucho tener una tienda f\u00edsica en las que respaldarse (aunque es una inversi\u00f3n fuerte para muchos).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace un tiempo comentamos c\u00f3mo aprovechar el showrooming en nuestra tienda online, e incluso tiempo despu\u00e9s comentamos que el showrooming se lleva casi el 50% de las compras online, y seguramente ahora la situaci\u00f3n siga mejorando. Pero la cuesti\u00f3n es: si las personas que quieren comprar por Internet van a las tiendas a ver el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,778,12,112,57,747,399,13,1],"tags":[34,940,160,917,918,232,933,927,924,932,132,337],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfExiste el efecto contrario al showrooming? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/existe-el-efecto-contrario-al-showrooming\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfExiste el efecto contrario al showrooming? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Hace un tiempo comentamos c\u00f3mo aprovechar el showrooming en nuestra tienda online, e incluso tiempo despu\u00e9s comentamos que el showrooming se lleva casi el 50% de las compras online, y seguramente ahora la situaci\u00f3n siga mejorando. 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