{"id":6136,"date":"2014-04-09T02:05:59","date_gmt":"2014-04-09T07:05:59","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6136"},"modified":"2014-04-09T02:07:04","modified_gmt":"2014-04-09T07:07:04","slug":"5-errores-ecommerce-que-debes-evitar","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/5-errores-ecommerce-que-debes-evitar\/","title":{"rendered":"5 errores ecommerce que debes evitar"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">El 80% de los negocios cierran 5 a\u00f1os despu\u00e9s de iniciar. Los negocios online, aunque no podr\u00edamos dar cifras ahora mismo, tambi\u00e9n fracasan, y en ocasiones lo hacen por cuestiones que podr\u00edan evitar, en muchos casos por desconocimiento de c\u00f3mo hacer las cosas mejor.<\/p>\n<p style=\"text-align: justify;\">Hay muchos errores que se pueden cometer en ecommerce, como en la vida, as\u00ed que vamos a comentar algunos de ellos para que puedas, en la medida de lo posible, evitarlos.<\/p>\n<ul style=\"text-align: justify;\">\n<li>No planificar la estrategia ni crear un plan de negocio. Crear una tienda online sin m\u00e1s, sin ning\u00fan estudio, sin saber si quiera c\u00f3mo va a ir. Dise\u00f1ando un buen plan de empresa, de negocio o estrategia se puede no solo conocer si es algo viable sino tambi\u00e9n mejorar para conseguir el m\u00e1ximo rendimiento en la tienda online.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>No preocuparse ni del dise\u00f1o ni de la estructura ni de la navegabilidad de la p\u00e1gina. Algunos usuarios salen de las tiendas online porque no les gustan, no les inspiran confianza o no saben c\u00f3mo encontrar lo que est\u00e1n buscando.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>No tener en cuenta imprevistos. Pensar que las cosas van a salir bien es malo tanto en buenos tiempos como en malos momentos. Hay que ser cautos y previsores. Es recomendable dejar asignada una parte del presupuesto para imprevistos.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>No posicionar ni promocionar la tienda online. Pensar que con realizar un negocio en la red es suficiente, que los usuarios llegar\u00e1n sin m\u00e1s a la tienda. Hay quien considera incluso que invertir en marketing es una tonter\u00eda o un gasto innecesario.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>No pensar en los usuarios, en lo que quieren y necesitan. No dise\u00f1ar estrategias pensando en los posibles clientes ni asignar recursos a una buena atenci\u00f3n al cliente. Responder tarde, o no responder, a las dudas de personas interesadas en alg\u00fan producto (o que no lo est\u00e1n).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Por supuesto, hay muchos m\u00e1s errores que se cometen en el <a href=\"http:\/\/www.urbecom.com\" target=\"_blank\">comercio electr\u00f3nico<\/a>, algunos de los cuales muy graves, pero con que soluciones solo estos 5 tendr\u00e1s un terreno ganado de cara al \u00e9xito de tu tienda.\u00a0 Eso s\u00ed, crea estrategias, analiza, busca en qu\u00e9 est\u00e1s fallando y conoce qu\u00e9 haces bien. Haz una evaluaci\u00f3n continua de c\u00f3mo va tu negocio online y aplica los cambios que consideres necesarios \u00a1no te arrepentir\u00e1s!<\/p>\n<p><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/04\/errores-ecommerce.jpg\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-6137\" alt=\"errores ecommerce\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/04\/errores-ecommerce-300x125.jpg\" width=\"300\" height=\"125\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/04\/errores-ecommerce-300x125.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/04\/errores-ecommerce.jpg 347w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 80% de los negocios cierran 5 a\u00f1os despu\u00e9s de iniciar. Los negocios online, aunque no podr\u00edamos dar cifras ahora mismo, tambi\u00e9n fracasan, y en ocasiones lo hacen por cuestiones que podr\u00edan evitar, en muchos casos por desconocimiento de c\u00f3mo hacer las cosas mejor. Hay muchos errores que se pueden cometer en ecommerce, como en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,778,12,112,57,747,399,13,1],"tags":[34,940,160,917,918,232,933,927,924,932,132,337],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 errores ecommerce que debes evitar - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/5-errores-ecommerce-que-debes-evitar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 errores ecommerce que debes evitar - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El 80% de los negocios cierran 5 a\u00f1os despu\u00e9s de iniciar. Los negocios online, aunque no podr\u00edamos dar cifras ahora mismo, tambi\u00e9n fracasan, y en ocasiones lo hacen por cuestiones que podr\u00edan evitar, en muchos casos por desconocimiento de c\u00f3mo hacer las cosas mejor. 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