{"id":6185,"date":"2014-05-02T05:27:27","date_gmt":"2014-05-02T10:27:27","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6185"},"modified":"2014-07-10T04:13:07","modified_gmt":"2014-07-10T09:13:07","slug":"diferencias-entre-black-hat-seo-y-white-hat-seo","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/diferencias-entre-black-hat-seo-y-white-hat-seo\/","title":{"rendered":"Diferencias entre black hat seo y white hat seo"},"content":{"rendered":"

 <\/p>\n

A la hora de promocionarse, las empresas utilizan diferentes t\u00e9cnicas con el objetivo de conseguir estar lo m\u00e1s arriba posible en los buscadores, en ocasiones sin saber que esto puede no ser duradero si se hacen las cosas mal. Por eso, vamos a comentar las principales diferencias entre el seo White hat y el seo Black hat.<\/p>\n

El White Hat Seo<\/b> consiste en utilizar t\u00e9cnicas legales o l\u00edcitas de cara a los buscadores intentando posicionarse mejor pero sin descuidar a los usuarios que llegan a esas p\u00e1ginas. Por eso mismo, se preocupan de que el c\u00f3digo de la web sea m\u00e1s accesible a los buscadores, de conseguir links que parezcan naturales, de crear p\u00e1ginas con el mismo contenido u tem\u00e1tica para posicionar la principal, de intercambiar enlaces, crear contenidos y mirar a la competencia.<\/p>\n

\"white<\/a><\/p>\n

El Black hat seo<\/b> consiste en realizar t\u00e9cnicas de posicionamiento web il\u00edcitas o penalizadas por los buscadores pero con las que se pretende llegar a las mejores posiciones lo antes posible, descuidando si es necesario a los usuarios. Entre ellas, se encuentran el cloaking, la t\u00e9cnica spamming keywords, las p\u00e1ginas traseras, el texto oculto, copiar contenido, utilizar granjas de enlaces, intercambiar enlaces en sitios nada relacionados, comentarios spam en blogs y muchas otras acciones.<\/p>\n

Si alguien realiza estas \u00faltimas t\u00e9cnicas es porque de alguna forma les beneficia a corto plazo, aunque sea por poco tiempo, pero cuando de crear un negocio en la red<\/b> se trata tenemos que recurrir al posicionamiento duradero<\/b>, aquel que aunque lleve su tiempo permanecer\u00e1. Querer ir muy r\u00e1pido puede hacer que se cometan errores, y si estos se cometen en un sitio de comercio electr\u00f3nico los da\u00f1os pueden ser irreversibles.<\/p>\n

Incluso el White hat seo lo<\/b> hay que hacer con cuidado, con paciencia, haciendo parecer que lo que se est\u00e1 haciendo es natural, que los resultados ser\u00e1n naturales<\/b>. Y por supuesto, se debe cuidar bien la tienda online y sus contenidos, porque de poco sirve promocionar algo que no va a interesar a nadie.
\nPor eso, se recomienda realizar posicionamiento web con cabeza, y si hay prisa utilizar otras formas de promoci\u00f3n, como la compra de publicidad<\/b>, hasta que se empiecen a ver mejores resultados en los buscadores.<\/p>\n","protected":false},"excerpt":{"rendered":"

  A la hora de promocionarse, las empresas utilizan diferentes t\u00e9cnicas con el objetivo de conseguir estar lo m\u00e1s arriba posible en los buscadores, en ocasiones sin saber que esto puede no ser duradero si se hacen las cosas mal. Por eso, vamos a comentar las principales diferencias entre el seo White hat y el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12,399],"tags":[965],"yoast_head":"\nDiferencias entre black hat seo y white hat seo - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/diferencias-entre-black-hat-seo-y-white-hat-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias entre black hat seo y white hat seo - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"  A la hora de promocionarse, las empresas utilizan diferentes t\u00e9cnicas con el objetivo de conseguir estar lo m\u00e1s arriba posible en los buscadores, en ocasiones sin saber que esto puede no ser duradero si se hacen las cosas mal. 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