![\"mujeres](\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/mujeres-ecommerce-300x183.jpg\")
<\/a><\/p>\nRazones del protagonismo de las mujeres en el ecommerce<\/b><\/p>\n
Una de las principales razones de por qu\u00e9 las mujeres ocupan puestos m\u00e1s altos en este sector que en otros podr\u00eda ser la posibilidad de acceder a horarios m\u00e1s flexibles que les permiten una mayor conciliaci\u00f3n de la vida personal y profesional, lo que hace que no solo se pueda trabajar con mayor eficacia sino tambi\u00e9n sea m\u00e1s f\u00e1cil escalar posiciones que en otros sectores donde no hay tantas facilidades. Aunque lo de facilidades es un decir, porque para llegar a obtener altos puestos es necesario mucho trabajo y sacrificios, adem\u00e1s de una buena val\u00eda personal y profesional.<\/p>\n
La mujer profesional es cada vez m\u00e1s importante en el comercio electr\u00f3nico y es tambi\u00e9n el principal perfil de consumo en Internet, ya que dedican un 58% m\u00e1s de tiempo a comprar en Internet que los hombres y toman el 80 % de las decisiones en la compra. Esto hace que muchas mujeres sepan mucho mejor c\u00f3mo enfocar el negocio, porque saben lo que otras mujeres quieren.<\/p>\n
Otra razones que consideramos desde Urbecom es que cada vez es m\u00e1s accesible tener una tienda online. Basta con tener una idea, un presupuesto (bajo o algo) y ganas de trabajar para conseguir lanzar una tienda online que podr\u00eda tener \u00e9xito. Las mujeres cada vez encuentran mayores oportunidades en el comercio electr\u00f3nico, y son cada vez m\u00e1s las que se lanzan a esta posibilidad.<\/p>\n
Ante la falta de posibilidades en el mercado laboral, muchas mujeres se han decantado por el comercio electr\u00f3nico, y a muchas ellas les ha ido bien.<\/p>\n
Situaci\u00f3n actual<\/b><\/p>\n
Actualmente, el sector del ecommerce en nuestro pa\u00eds ha crecido considerablemente, al menos un 20,6% m\u00e1s que el mismo periodo del a\u00f1o 2012. Lo que est\u00e1 claro es que es un sector con mucho crecimiento y se espera que las mujeres sigan aumentando su protagonismo con el paso del tiempo conforme el sector experimenta una evoluci\u00f3n positiva.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cuando en la media empresarial, el 5% de CEO son mujeres, en el comercio electr\u00f3nico este porcentaje se eleva hasta el 12%. Esta es una de las conclusiones a las que se ha llegado en el acto de presentaci\u00f3n de Womenalia en Women at eCommerce by LetsBonus, un evento de comercio electr\u00f3nico donde se estudia […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12,112],"tags":[973],"yoast_head":"\n
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<\/a><\/p>\n