{"id":6227,"date":"2014-05-14T04:10:19","date_gmt":"2014-05-14T09:10:19","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6227"},"modified":"2014-07-10T04:17:24","modified_gmt":"2014-07-10T09:17:24","slug":"marketing-local-para-tiendas-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/","title":{"rendered":"Marketing local para tiendas online"},"content":{"rendered":"<p style=\"text-align: justify;\">Hay muchas formas de crear estrategias de <b>posicionamiento y marketing local<\/b> para tiendas online que se ubican en cierto territorio determinado.<\/p>\n<p style=\"text-align: justify;\">Una de ellas es pensar las palabras clave que se van a utilizar, teniendo en cuenta la zona geogr\u00e1fica que se quiere cubrir, algo que adem\u00e1s es mucho m\u00e1s sencillo que intentarlo con palabras gen\u00e9ricas. En base a ello, es momento de hacer posicionamiento web de calidad.<\/p>\n<p style=\"text-align: justify;\">Para ello, es recomendable conocer cu\u00e1les son las mejores <b>acciones de posicionamiento seo <\/b>que funcionan en la actualidad teniendo en cuenta las keywords seleccionadas entre las que mejores resultados podr\u00edan dar. Adem\u00e1s, es bueno realizar un buen <b>marketing de contenidos<\/b> enfocado a las zonas a las que se quiere llegar.<\/p>\n<p style=\"text-align: justify;\">Por otro lado, en el dise\u00f1o y los contenidos iniciales de la tienda online se ha de plasmar esto.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local.png\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-6228\" alt=\"marketing local\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png\" width=\"300\" height=\"124\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local.png 979w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La publicidad tambi\u00e9n puede enfocarse a \u00e1reas determinadas, tanto de la misma forma indicada como utilizando sistemas publicitarios enfocados a ciertas zonas, algo con lo que ya funcionan las redes sociales como Facebook que permiten la publicidad de hacer anuncios que lleguen solo a ciertos perfiles de usuarios (incluyendo su ubicaci\u00f3n). Aunque esto es de pago, y una vez que se deja de pagar deja de tenerse presencia online.<\/p>\n<p style=\"text-align: justify;\">Decir a Google <b>d\u00f3nde se encuentra la tienda<\/b> con <a href=\"http:\/\/www.google.es\/business\/placesforbusiness\/\">Places para empresas<\/a>, situar en Google Map y utilizar <a href=\"https:\/\/support.google.com\/mapmaker\/answer\/157176?hl=es&amp;ref_topic=1093469\">Map Maker<\/a>, creando una cuenta de <a href=\"https:\/\/www.google.com\/intl\/es\/+\/business\/\">Google + para empresas<\/a>, haciendo p\u00e1ginas en redes sociales, recurrir a <a href=\"http:\/\/www.google-shopping.es\/\">Google Shopping<\/a>, sitios donde a\u00f1adir tiendas online, creando cupones geodirigidos, etc.<\/p>\n<p style=\"text-align: justify;\">Es recomendable analizar las estad\u00edsticas y resultado de la tienda online para conocer qu\u00e9 es lo que se puede mejorar. Para ello, es conveniente utilizar un sistema de an\u00e1lisis de estad\u00edsticas como Google Analytics y contar con los datos de la p\u00e1gina en Google Webmaster Tools.\u00a0 Conociendo datos interesantes, y no solo la ubicaci\u00f3n de las personas que entran en la web, es mucho m\u00e1s f\u00e1cil saber cu\u00e1les son las pr\u00f3ximas estrategias a realizar.<\/p>\n<p style=\"text-align: justify;\">Con posicionamiento web, promoci\u00f3n web enfocada a la zona geogr\u00e1fica, las redes sociales y la compra de publicidad de diferentes tipos se puede conseguir una buena estrategia de marketing local para tiendas online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay muchas formas de crear estrategias de posicionamiento y marketing local para tiendas online que se ubican en cierto territorio determinado. Una de ellas es pensar las palabras clave que se van a utilizar, teniendo en cuenta la zona geogr\u00e1fica que se quiere cubrir, algo que adem\u00e1s es mucho m\u00e1s sencillo que intentarlo con palabras [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing local para tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing local para tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Hay muchas formas de crear estrategias de posicionamiento y marketing local para tiendas online que se ubican en cierto territorio determinado. Una de ellas es pensar las palabras clave que se van a utilizar, teniendo en cuenta la zona geogr\u00e1fica que se quiere cubrir, algo que adem\u00e1s es mucho m\u00e1s sencillo que intentarlo con palabras [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-14T09:10:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-10T09:17:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/\",\"name\":\"Marketing local para tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#primaryimage\"},\"datePublished\":\"2014-05-14T09:10:19+00:00\",\"dateModified\":\"2014-07-10T09:17:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing local para tiendas online\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\"},\"headline\":\"Marketing local para tiendas online\",\"datePublished\":\"2014-05-14T09:10:19+00:00\",\"dateModified\":\"2014-07-10T09:17:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#webpage\"},\"wordCount\":387,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png\",\"keywords\":[\"marketing online\"],\"articleSection\":[\"Comercio Electr\u00f3nico\",\"M\u00e1rketing online\",\"noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\",\"name\":\"urbeCOM Ecomercio\",\"sameAs\":[\"https:\/\/plus.google.com\/+Urbecomsl\/posts\"],\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing local para tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing local para tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"Hay muchas formas de crear estrategias de posicionamiento y marketing local para tiendas online que se ubican en cierto territorio determinado. Una de ellas es pensar las palabras clave que se van a utilizar, teniendo en cuenta la zona geogr\u00e1fica que se quiere cubrir, algo que adem\u00e1s es mucho m\u00e1s sencillo que intentarlo con palabras [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2014-05-14T09:10:19+00:00","article_modified_time":"2014-07-10T09:17:24+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"urbeCOM Ecomercio","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/","name":"Marketing local para tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#primaryimage"},"datePublished":"2014-05-14T09:10:19+00:00","dateModified":"2014-07-10T09:17:24+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing local para tiendas online"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de"},"headline":"Marketing local para tiendas online","datePublished":"2014-05-14T09:10:19+00:00","dateModified":"2014-07-10T09:17:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#webpage"},"wordCount":387,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-local-300x124.png","keywords":["marketing online"],"articleSection":["Comercio Electr\u00f3nico","M\u00e1rketing online","noticias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/marketing-local-para-tiendas-online\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de","name":"urbeCOM Ecomercio","sameAs":["https:\/\/plus.google.com\/+Urbecomsl\/posts"],"url":"https:\/\/www.urbecom.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/6227"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=6227"}],"version-history":[{"count":4,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/6227\/revisions"}],"predecessor-version":[{"id":6405,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/6227\/revisions\/6405"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=6227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=6227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=6227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}