{"id":6261,"date":"2014-05-30T01:01:31","date_gmt":"2014-05-30T06:01:31","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6261"},"modified":"2014-07-09T06:28:48","modified_gmt":"2014-07-09T11:28:48","slug":"le-falta-algo-a-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/","title":{"rendered":"\u00bfLe falta algo a tu tienda online?"},"content":{"rendered":"<p style=\"text-align: justify;\">Actualmente, cada vez m\u00e1s gente\u00a0 se arriesga y decide montar su propio negocio basado en una tienda online. Si bien esta iniciativa emprendedora se puede aplicar tanto a tiendas virtuales como a proyectos web m\u00e1s diferenciados, muchas veces nos encontramos con un cliente que busca una web llamativa, elegante, profesional, funcional y a la vez muy econ\u00f3mica.<\/p>\n<p style=\"text-align: justify;\">Hay que tener en cuenta una serie de factores para que tu tienda online no sea un fracaso absoluto. En primer lugar, conviene poseer un m\u00ednimo nivel de conocimientos de Marketing Online. Un negocio Offline puede estar\u00a0 en un centro comercial, tener un buen producto y el negocio triunfa por s\u00ed mismo. Pero en un tienda online no funciona as\u00ed. De hecho, muchas fracasan pues no tienen tr\u00e1fico, hay malas conversiones, existe una falta de control de las m\u00e9tricas que conducen la venta y otros factores.<\/p>\n<p style=\"text-align: justify;\">\u00a0<a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE.jpg\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-6262\" alt=\"TIENDA ONLINE\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg\" width=\"300\" height=\"143\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Por otro lado, resulta muy importante que se incluyan im\u00e1genes de calidad para mostrar el producto. Unas buenas fotograf\u00edas son un apoyo vital para hacerlo atractivo y para que el cliente lo aprecie. Tambi\u00e9n se puede complementar con varios v\u00eddeos; el videomarketing suele tener una gran efectividad.<\/p>\n<p style=\"text-align: justify;\">Asimismo, si la compra online tiene una desventaja para el consumidor frente a la compra tradicional es la de no poder tocar y valorar f\u00edsicamente el producto antes de su adquisici\u00f3n Por eso, resulta importante se den todo tipo de detalles sobre las caracter\u00edsticas del producto, medidas, embalaje, forma de entrega, etc.<\/p>\n<p style=\"text-align: justify;\">Tampoco conviene olvidar que\u00a0 un buen plan de optimizaci\u00f3n puede ser una de las armas de Marketing Online m\u00e1s eficaz y m\u00e1s barata para una tienda online. No hay que obsesionarse con m\u00e1s tr\u00e1fico en vez de, antes, optimizar las conversiones.<\/p>\n<p style=\"text-align: justify;\">Otro fallo que se suele dar es no tener una estrategia a largo plazo para adquirir clientes. Siempre resulta m\u00e1s f\u00e1cil vender a un cliente satisfecho que captar un nuevo cliente. El negocio de E-Commerce se basa en adquirir clientes. Cuantos m\u00e1s clientes se tengan \u00a0y m\u00e1s repetici\u00f3n de compra se tenga, la tienda online ir\u00e1 mucho mejor.<\/p>\n<p style=\"text-align: justify;\">Por \u00faltimo, hay que fijarse en el modo de pago. Si se nota que es elevado el porcentaje de abandono del carrito al final del proceso de compra, probablemente el problema resida en la forma de pago. \u00bfQu\u00e9 opciones de pago se facilitan? \u00bfEs un pago seguro? \u00bfSe explica claramente el mecanismo de pago y recepci\u00f3n de pedido? No se debe dejar que un cliente que ha seguido todo el proceso se eche para atr\u00e1s en este momento por no tener un proceso claro, estructurado y bien explicado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente, cada vez m\u00e1s gente\u00a0 se arriesga y decide montar su propio negocio basado en una tienda online. Si bien esta iniciativa emprendedora se puede aplicar tanto a tiendas virtuales como a proyectos web m\u00e1s diferenciados, muchas veces nos encontramos con un cliente que busca una web llamativa, elegante, profesional, funcional y a la vez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfLe falta algo a tu tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfLe falta algo a tu tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Actualmente, cada vez m\u00e1s gente\u00a0 se arriesga y decide montar su propio negocio basado en una tienda online. Si bien esta iniciativa emprendedora se puede aplicar tanto a tiendas virtuales como a proyectos web m\u00e1s diferenciados, muchas veces nos encontramos con un cliente que busca una web llamativa, elegante, profesional, funcional y a la vez [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-30T06:01:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-09T11:28:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/\",\"name\":\"\u00bfLe falta algo a tu tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#primaryimage\"},\"datePublished\":\"2014-05-30T06:01:31+00:00\",\"dateModified\":\"2014-07-09T11:28:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfLe falta algo a tu tienda online?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\"},\"headline\":\"\u00bfLe falta algo a tu tienda online?\",\"datePublished\":\"2014-05-30T06:01:31+00:00\",\"dateModified\":\"2014-07-09T11:28:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#webpage\"},\"wordCount\":461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg\",\"articleSection\":[\"Comercio Electr\u00f3nico\",\"M\u00e1rketing online\",\"noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\",\"name\":\"urbeCOM Ecomercio\",\"sameAs\":[\"https:\/\/plus.google.com\/+Urbecomsl\/posts\"],\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfLe falta algo a tu tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfLe falta algo a tu tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"Actualmente, cada vez m\u00e1s gente\u00a0 se arriesga y decide montar su propio negocio basado en una tienda online. Si bien esta iniciativa emprendedora se puede aplicar tanto a tiendas virtuales como a proyectos web m\u00e1s diferenciados, muchas veces nos encontramos con un cliente que busca una web llamativa, elegante, profesional, funcional y a la vez [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2014-05-30T06:01:31+00:00","article_modified_time":"2014-07-09T11:28:48+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"urbeCOM Ecomercio","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/","name":"\u00bfLe falta algo a tu tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#primaryimage"},"datePublished":"2014-05-30T06:01:31+00:00","dateModified":"2014-07-09T11:28:48+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfLe falta algo a tu tienda online?"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de"},"headline":"\u00bfLe falta algo a tu tienda online?","datePublished":"2014-05-30T06:01:31+00:00","dateModified":"2014-07-09T11:28:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#webpage"},"wordCount":461,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/05\/TIENDA-ONLINE-300x143.jpg","articleSection":["Comercio Electr\u00f3nico","M\u00e1rketing online","noticias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/le-falta-algo-a-tu-tienda-online\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de","name":"urbeCOM Ecomercio","sameAs":["https:\/\/plus.google.com\/+Urbecomsl\/posts"],"url":"https:\/\/www.urbecom.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/6261"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=6261"}],"version-history":[{"count":5,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/6261\/revisions"}],"predecessor-version":[{"id":6394,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/6261\/revisions\/6394"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=6261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=6261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=6261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}