{"id":6270,"date":"2014-06-02T02:10:46","date_gmt":"2014-06-02T07:10:46","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6270"},"modified":"2014-07-07T04:46:39","modified_gmt":"2014-07-07T09:46:39","slug":"que-es-social-ecommerce","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-es-social-ecommerce\/","title":{"rendered":"\u00bfQu\u00e9 es social ecommerce?"},"content":{"rendered":"<p style=\"text-align: justify;\">El social ecommerce es una ramificaci\u00f3n del comercio electr\u00f3nico que implica la utilizaci\u00f3n \u00a0de \u00a0las redes sociales para ayudar en la compra y venta en l\u00ednea de productos y servicios. El t\u00e9rmino acu\u00f1ado primera vez por Yahoo en noviembre de 20051 con el fin describir un conjunto de herramientas de compra colaborativa.<\/p>\n<p style=\"text-align: justify;\">Hoy en d\u00eda, el comprador, cada vez m\u00e1s, busca, lee y compara informaci\u00f3n sobre sus intereses; las empresas tienen que estar en los lugares\u00a0 donde se produce este hecho para ayudar en la decisi\u00f3n de compra, facilitando las herramientas precisas para la interacci\u00f3n marca-usuario y usuario-usuario.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/social-commerce-cart.png\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-6271\" alt=\"social-commerce-cart\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/social-commerce-cart-293x300.png\" width=\"293\" height=\"300\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/social-commerce-cart-293x300.png 293w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/social-commerce-cart.png 460w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Las ventajas que aporta \u00a0amparan el arduo trabajo de los e-commerce para convertirse cada vez m\u00e1s en una plataforma m\u00e1s social que facilite al m\u00e1ximo el path to purchase de los compradores.<\/p>\n<p style=\"text-align: justify;\">En la actualidad, los social media son un flamante canal por el que\u00a0el usuario y posible comprador busca y se informa antes de hacer una compra As\u00ed que las marcas deben tener en cuenta este hecho cuando venden sus \u00a0productos online.<\/p>\n<p style=\"text-align: justify;\">Por lo tanto, el social ecommerce es una parte del comercio electr\u00f3nico que dentro de su estrategia utiliza los medios o canales que el usuario tendr\u00e1 en cuenta a la hora de comprar un producto. Se adapta as\u00ed el comercio electr\u00f3nico a la evoluci\u00f3n propia del marketing en los social media.<\/p>\n<p style=\"text-align: justify;\">Hoy en d\u00eda, aproximadamente el 90% de las compras est\u00e1n sujetas a la influencia social, ya que para los futuros consumidores de un producto es muy relevante la opini\u00f3n que tus anteriores clientes tengan del mismo. \u00a0Por ello, las redes sociales se han convertido en un sitio de conversaci\u00f3n entre los diferentes usuarios, y a \u00e9l se dirigen muchos para conocer y recoger dicha opini\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Actualmente el \u00e1rea del comercio social se ha expandido hasta incluir \u00a0todo tipo de herramientas en los medios sociales \u00a0y contenidos generados en el contexto del comercio electr\u00f3nico, pudiendo as\u00ed citar \u00a0como ejemplos de comercio social las valoraciones y an\u00e1lisis de productos, recomendaciones por parte de usuarios, herramientas de compra social, foros y comunidades, optimizaci\u00f3n de medios sociales, aplicaciones sociales y publicidad social.<\/p>\n<p style=\"text-align: justify;\">Por \u00faltimo, el principal objetivo del social ecommerce, no es vender, sino escuchar a los usuarios y lograr \u00a0generar interacci\u00f3n por parte de ellos. Dicha interacci\u00f3n fortalecer\u00e1 la uni\u00f3n con el consumidor y posiblemente en un futuro generar\u00e1 una venta. Hay que convencer m\u00e1s que vende en s\u00ed.<\/p>\n<p><b>\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El social ecommerce es una ramificaci\u00f3n del comercio electr\u00f3nico que implica la utilizaci\u00f3n \u00a0de \u00a0las redes sociales para ayudar en la compra y venta en l\u00ednea de productos y servicios. El t\u00e9rmino acu\u00f1ado primera vez por Yahoo en noviembre de 20051 con el fin describir un conjunto de herramientas de compra colaborativa. Hoy en d\u00eda, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12,747],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es social ecommerce? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-es-social-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es social ecommerce? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El social ecommerce es una ramificaci\u00f3n del comercio electr\u00f3nico que implica la utilizaci\u00f3n \u00a0de \u00a0las redes sociales para ayudar en la compra y venta en l\u00ednea de productos y servicios. 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