{"id":6286,"date":"2014-06-09T06:15:50","date_gmt":"2014-06-09T11:15:50","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6286"},"modified":"2014-07-07T04:45:32","modified_gmt":"2014-07-07T09:45:32","slug":"como-ser-mas-competitivo-en-ecommerce","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-ser-mas-competitivo-en-ecommerce\/","title":{"rendered":"C\u00f3mo ser m\u00e1s competitivo en ecommerce"},"content":{"rendered":"<p style=\"text-align: justify;\">Existen muchas cosas que puedes hacer para que <b>tu tienda online sea m\u00e1s competitiva<\/b> que las otras, aunque debes estudiar para saber cu\u00e1l es la que mejor se adapta a tu negocio:<\/p>\n<ul>\n<li>Precios. Para muchos, la mejor estrategia de competitividad pasa por establecer los mejores precios, por ser la tienda que tenga los productos m\u00e1s baratos, porque las personas lo que buscan al comprar en Internet es ahorrar lo m\u00e1ximo posible. No es lo m\u00e1s importante, pero para muchas personas el precio cuenta mucho, as\u00ed que hay que conocer c\u00f3mo conseguir ofrecer buenos precios con unos m\u00e1rgenes de ganancia suficientes. Algo que se debe hacer es negociar con los proveedores.<a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/tienda-online-competitiva.jpg\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-6287\" alt=\"tienda online competitiva\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/tienda-online-competitiva-300x192.jpg\" width=\"300\" height=\"192\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/tienda-online-competitiva-300x192.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/tienda-online-competitiva.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Calidad. Si los productos que se venden no son de calidad se acabar\u00e1 recibiendo quejas, perdiendo clientes, perdiendo dinero y con un mal negocio. M\u00e1s all\u00e1 del precio, hay que buscar c\u00f3mo ofrecer una buena relaci\u00f3n calidad-precio.<\/li>\n<li>Cantidad. Una tienda con varios productos tiende a vender m\u00e1s que una con pocos productos, a menos que estos sean muy especializados a un p\u00fablico concreto, porque a las personas les gusta ver muchas cosas en la tienda, y porque adem\u00e1s de comprar un producto que se necesitaba se puede pasar a aprovechar y comprar m\u00e1s (ya que hay que pagar los gastos de env\u00edo). Cuanto m\u00e1s haya donde elegir mayores posibilidades de conseguir vender.<\/li>\n<li>Buenas opiniones. Una tienda con buenas opiniones vende m\u00e1s que una que no las tiene, y es que muchas personas se dejan de llevar por las experiencias de los dem\u00e1s a la hora de tomar una decisi\u00f3n. Por eso, hay que esforzarse por conseguir que los compradores comenten su experiencia con la tienda, y que esta sea buena, y que aconsejen a sus familiares y amigos comprar en la tienda.<\/li>\n<li>Clientes conocidos. Tener un cliente conocido o famoso es casi garant\u00eda de \u00e9xito, porque todos saben que \u201ctal persona compr\u00f3 en esta tienda\u201d. Y eso le da prestigio. Puede ser complicado hacerse con clientes conocidos, pero es posible.<\/li>\n<li>Inversi\u00f3n en crecer. Todo negocio tiene que seguir invirtiendo en crecer y mejorar, no en quedarse estancado cuando piensa que las cosas van bien. Para ello, tambi\u00e9n hay que invertir en marketing y promoci\u00f3n del negocio.<\/li>\n<li>Fidelizaci\u00f3n. Los clientes son el principal activo de cualquier empresa, por lo que hay que esforzarse por mantenerlos, y ah\u00ed es donde deben llegar las estrategias de fidelizaci\u00f3n de clientes.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u00bfHas pensado qu\u00e9 hacer para que tu tienda sea m\u00e1s competitiva?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existen muchas cosas que puedes hacer para que tu tienda online sea m\u00e1s competitiva que las otras, aunque debes estudiar para saber cu\u00e1l es la que mejor se adapta a tu negocio: Precios. Para muchos, la mejor estrategia de competitividad pasa por establecer los mejores precios, por ser la tienda que tenga los productos m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,778,12],"tags":[959],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo ser m\u00e1s competitivo en ecommerce - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-ser-mas-competitivo-en-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo ser m\u00e1s competitivo en ecommerce - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Existen muchas cosas que puedes hacer para que tu tienda online sea m\u00e1s competitiva que las otras, aunque debes estudiar para saber cu\u00e1l es la que mejor se adapta a tu negocio: Precios. 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