{"id":6311,"date":"2014-06-18T02:12:29","date_gmt":"2014-06-18T07:12:29","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6311"},"modified":"2014-07-07T04:38:02","modified_gmt":"2014-07-07T09:38:02","slug":"3-estrategias-de-marketing-online-para-tu-tienda-que-nunca-fallan","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/3-estrategias-de-marketing-online-para-tu-tienda-que-nunca-fallan\/","title":{"rendered":"3 estrategias de marketing online para tu tienda que nunca fallan"},"content":{"rendered":"<p style=\"text-align: justify;\">Hay 3 estrategias de promoci\u00f3n online que nunca fallan en el ecommerce si se saben aplicar correctamente. Ya las hemos mencionado en alguna ocasi\u00f3n, pero conviene recordar su importancia porque si somos capaces de aplicarlas correctamente todas es muy posible obtener \u00e9xito en el mundo online (siempre que la tienda online y la idea sean buenas).<\/p>\n<ul>\n<li><b>Publicidad.<\/b> Funciona desde el primer momento y es lo que hacen muchas empresas y personas cuando inician su andadura en la red. La publicidad ya no est\u00e1 limitada como antes a unos banners. Ahora, las personas se anuncian en los buscadores, redes sociales, programas de afiliados, p\u00e1ginas web mediante banners y enlaces, art\u00edculos patrocinados, notas de prensa y mucho m\u00e1s. Dependiendo del presupuesto asignado, la planificaci\u00f3n de la estrategia y el dinero que se disponga para ello depender\u00e1 el \u00e9xito de la campa\u00f1a de publicidad online.<\/li>\n<\/ul>\n<ul>\n<li><b>Posicionamiento web.<\/b> Cada vez m\u00e1s tiendas online se adentran en el mundo del posicionamiento web porque saben que de forma natural les es muy complicado (si no imposible) destacar en los resultados de los buscadores que les interesan. Por eso, destinar recursos y esfuerzos al posicionamiento web, tras haber analizado palabras clave por las que se quiere aparecer y planificado una estrategia, es algo que no debe faltar en el marketing online de las tiendas virtuales. Los resultados org\u00e1nicos son aquellos por los que los usuarios entran a una tienda desde los buscadores, y son muy importantes.<\/li>\n<\/ul>\n<ul>\n<li><b>Marketing de contenidos.<\/b> Podr\u00eda entrar dentro de lo que es el posicionamiento web pero no, porque es mucho m\u00e1s importante que intentar destacar en los resultados de los buscadores, se trata de crear contenidos interesantes y relevantes en la propia tienda online (tanto en las descripciones de los productos como en contenidos de noticias o blog de la tienda), a la vez que se crean contenidos amenos, de calidad e interesantes en otros sitios y redes sociales para que los usuarios encuentren la tienda desde diversas fuentes. Una de ellas la propia tienda online con sus contenidos. Pero \u00bfpor qu\u00e9 conformarse solo con eso?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Si un empresario, emprendedor, empresa o responsable de marketing online de una tienda online es capaz de conseguir complementar bien todas estas estrategias conseguir\u00e1 incrementar considerablemente la visibilidad de la tienda y con ello cabe esperar que tambi\u00e9n sus beneficios.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/marketing-online.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6312\" alt=\"marketing online\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/marketing-online.jpg\" width=\"259\" height=\"194\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay 3 estrategias de promoci\u00f3n online que nunca fallan en el ecommerce si se saben aplicar correctamente. Ya las hemos mencionado en alguna ocasi\u00f3n, pero conviene recordar su importancia porque si somos capaces de aplicarlas correctamente todas es muy posible obtener \u00e9xito en el mundo online (siempre que la tienda online y la idea sean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12,399],"tags":[37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 estrategias de marketing online para tu tienda que nunca fallan - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/3-estrategias-de-marketing-online-para-tu-tienda-que-nunca-fallan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 estrategias de marketing online para tu tienda que nunca fallan - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Hay 3 estrategias de promoci\u00f3n online que nunca fallan en el ecommerce si se saben aplicar correctamente. Ya las hemos mencionado en alguna ocasi\u00f3n, pero conviene recordar su importancia porque si somos capaces de aplicarlas correctamente todas es muy posible obtener \u00e9xito en el mundo online (siempre que la tienda online y la idea sean [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/3-estrategias-de-marketing-online-para-tu-tienda-que-nunca-fallan\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-18T07:12:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-07T09:38:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/marketing-online.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/3-estrategias-de-marketing-online-para-tu-tienda-que-nunca-fallan\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/marketing-online.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/marketing-online.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/3-estrategias-de-marketing-online-para-tu-tienda-que-nunca-fallan\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/3-estrategias-de-marketing-online-para-tu-tienda-que-nunca-fallan\/\",\"name\":\"3 estrategias de marketing online para tu tienda que nunca fallan - 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