{"id":6328,"date":"2014-06-23T03:05:32","date_gmt":"2014-06-23T08:05:32","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6328"},"modified":"2014-07-07T04:29:53","modified_gmt":"2014-07-07T09:29:53","slug":"espana-el-ecommerce-de-gran-consumo-es-mas-bajo-que-en-los-demas-paises","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/espana-el-ecommerce-de-gran-consumo-es-mas-bajo-que-en-los-demas-paises\/","title":{"rendered":"Espa\u00f1a, el ecommerce de gran consumo es m\u00e1s bajo que en los dem\u00e1s pa\u00edses"},"content":{"rendered":"<p style=\"text-align: justify;\">Espa\u00f1a se encuentra a la cola en lo que se refiere al comercio electr\u00f3nico en el sector Gran Consumo, seg\u00fan se desprende de un informe elaborado por la consultora Kantar Worldpanel en un total de 10 pa\u00edses en el que se ve que las compras online solo suponen un 3,7% de la facturaci\u00f3n en lo que se refiere al sector Gran Consumo.\u00a0 Pero lo m\u00e1s curioso de todo esto es que en Espa\u00f1a no llega ni a eso, porque solo alcanza un 1% en el mercado espa\u00f1ol, una cifra realmente baja y que sit\u00faa a nuestro pa\u00eds en la cola al respecto de este sector.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/gran-consumo.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6329\" alt=\"gran consumo\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/06\/gran-consumo.jpg\" width=\"275\" height=\"183\" \/><\/a><br \/>\nLos pa\u00edses donde se encuentra m\u00e1s desarrollado el comercio electr\u00f3nico en este sector son Corea del Sur, con un 10% de las ventajas totales, Reino Unido con un 5% y Francia con un 4%. Aqu\u00ed es donde se le presta m\u00e1s atenci\u00f3n al ecommerce en el sector y donde est\u00e1 funcionando m\u00e1s, y si nos fijamos bien la diferencia con respecto a Espa\u00f1a es abismal.<\/p>\n<p style=\"text-align: justify;\">Por otro lado, Espa\u00f1a tambi\u00e9n se caracteriza por ser de los menos desarrollados en lo que se refiere a atracci\u00f3n y compromiso con el comprador online, ya que solo el 14% de hogares espa\u00f1oles compra productos de gran consumo por la red, mientras que en el resto del mundo lo hace el 20% (en Corea nada menos que un 50%). Y es que los hogares espa\u00f1oles no dedican m\u00e1s que un 6% a fidelizar a los clientes o al comercio electr\u00f3nico, mientras que en Reino Unido se preocupan por tener consumidores online fieles. Y todo ello pese a que, como el mismo St\u00e9phane Roger inida, el comercio electr\u00f3nico e Internet dan muchas m\u00e1s oportunidades a la industria de los riesgos que supone.<\/p>\n<p style=\"text-align: justify;\">\u00bfY por qu\u00e9 dan grandes oportunidades? Porque es un negocio adicional, es un\u00a0 mundo para las marcas, los compradores online son m\u00e1s fieles y se pueden hacer cestas m\u00e1s grandes (se gasta m\u00e1s en tiendas online que en tienda pese a que se ahora m\u00e1s). Internet es una nueva forma de generar ventas y estamos desaprovechando todo su potencial. Los que sean capaces de entrar en el ecommerce en el sector del gran consumo (o en cualquier otro) podr\u00e1n ver muy pronto sus beneficios si saben c\u00f3mo llegar a sus clientes y fidelizarlos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Espa\u00f1a se encuentra a la cola en lo que se refiere al comercio electr\u00f3nico en el sector Gran Consumo, seg\u00fan se desprende de un informe elaborado por la consultora Kantar Worldpanel en un total de 10 pa\u00edses en el que se ve que las compras online solo suponen un 3,7% de la facturaci\u00f3n en lo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[950],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Espa\u00f1a, el ecommerce de gran consumo es m\u00e1s bajo que en los dem\u00e1s pa\u00edses - 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