{"id":6374,"date":"2014-07-07T04:32:28","date_gmt":"2014-07-07T09:32:28","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6374"},"modified":"2014-07-08T09:43:12","modified_gmt":"2014-07-08T14:43:12","slug":"las-pymes-invierten-menos-de-lo-recomendable-en-el-ecommerce","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/las-pymes-invierten-menos-de-lo-recomendable-en-el-ecommerce\/","title":{"rendered":"Las PYMES invierten menos de lo recomendable en el ecommerce"},"content":{"rendered":"<p style=\"text-align: justify;\">Los expertos aconsejan <b>destinar 19000 euros en el comercio electr\u00f3nico a PYMES espa\u00f1olas<\/b>, estimando un per\u00edodo de recuperaci\u00f3n de la inversi\u00f3n de 18 meses (a\u00f1o y medio). Sin embargo, las PYMES espa\u00f1olas <b>solo est\u00e1n destinando 3500 euros<\/b> en lanzarse al mundo del comercio electr\u00f3nico (algunas menos y algunas m\u00e1s). Esto supone que solo invierten el 18% de lo recomendado.<\/p>\n<p style=\"text-align: justify;\">No son todas las PYMES espa\u00f1olas que se lanzan al mundo de las ventas por Internet, y sin embargo tampoco alcanzan la inversi\u00f3n estimada de 19000 euros recomendable, seg\u00fan un estudio de PortobelloInnova que estima esto como lo que se debe estimar el primer a\u00f1o de ventas online. Las empresas espa\u00f1olas se limitan a crear la tienda, descuidando otras necesidades como el crear una plataforma de gesti\u00f3n tecnol\u00f3gica para su negocio y realizar un buen plan de publicidad y marketing. El dinero invertido, de entre 2000 y 5000 euros, se reduce a crear la tienda online (que como vemos en Urbecom el presupuesto es mucho inferior y deja margen para realizar muchas m\u00e1s cosas con este mismo presupuesto). En el estudio no se incluyen otros gastos propios de la tienda presencial porque se refieren a empresas que ya est\u00e1n vendiendo en negocios tradicionales (asumiendo ya estos gastos) que quieren dar el paso a las ventas en Internet.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/07\/inversion-ecommerce.jpg\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-6375\" alt=\"inversion ecommerce\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/07\/inversion-ecommerce-300x244.jpg\" width=\"300\" height=\"244\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/07\/inversion-ecommerce-300x244.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/07\/inversion-ecommerce.jpg 731w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">El <b>problema de esta baja inversi\u00f3n<\/b>, seg\u00fan los creadores de este estudio, es que el negocio online tiende a fracasar porque no se destina el presupuesto necesario. Es necesario hacer mucho m\u00e1s que lo que se est\u00e1 haciendo, seg\u00fan sus creadores. Y aunque las empresas son conscientes de la importancia de las ventas online no est\u00e1n haciendo lo suficiente.<\/p>\n<p style=\"text-align: justify;\">\u00bfCu\u00e1nto se debe <b>destinar a publicidad y marketing<\/b>? 11500 euros aproximadamente. Despu\u00e9s de que el negocio se encuentre consolidado se ha de destinar el 5% de facturaci\u00f3n mensual a estos fines (y un 2% a mantener e innovar la plataforma tecnol\u00f3gica).<\/p>\n<p style=\"text-align: justify;\">Desde nuestro punto de vista, aunque esta perspectiva es real y muy pr\u00e1ctica, tambi\u00e9n debemos reconocer que hay muchas tiendas online a las que les va bien (no triunfan como grandes empresas o tiendas online con m\u00e1s alto presupuesto evidentemente) con la creaci\u00f3n de la tienda, presupuesto en marketing, innovaci\u00f3n y saber c\u00f3mo tratar a sus clientes. No siempre el dinero lo es todo pero tambi\u00e9n es verdad que ayuda y mucho y en muchas ocasiones los proyectos fracasan por falta de inversi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los expertos aconsejan destinar 19000 euros en el comercio electr\u00f3nico a PYMES espa\u00f1olas, estimando un per\u00edodo de recuperaci\u00f3n de la inversi\u00f3n de 18 meses (a\u00f1o y medio). Sin embargo, las PYMES espa\u00f1olas solo est\u00e1n destinando 3500 euros en lanzarse al mundo del comercio electr\u00f3nico (algunas menos y algunas m\u00e1s). Esto supone que solo invierten el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[952],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las PYMES invierten menos de lo recomendable en el ecommerce - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"description\" content=\"comercio electronico\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/las-pymes-invierten-menos-de-lo-recomendable-en-el-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las PYMES invierten menos de lo recomendable en el ecommerce - 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