{"id":6443,"date":"2014-07-24T01:38:37","date_gmt":"2014-07-24T06:38:37","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6443"},"modified":"2014-07-24T01:42:13","modified_gmt":"2014-07-24T06:42:13","slug":"por-que-no-crear-una-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/por-que-no-crear-una-tienda-online\/","title":{"rendered":"\u00bfPor qu\u00e9 no crear una tienda online?"},"content":{"rendered":"<p style=\"text-align: justify;\">Cada vez hay m\u00e1s tiendas online y <strong>crece el comercio electr\u00f3nico<\/strong>. Pero no es oro todo lo que reluce. Conviene saber algunos temas que pueden llegar a que uno replantee crear una tienda online. No es lo mismo una tienda online que una tienda f\u00edsica. As\u00ed, lo que triunfa en la segunda no necesariamente funcionar\u00e1 en la primera. Tener una <strong>web de ecommerce rentable<\/strong> no es tarea sencilla. \u00a0Se debe poseer una serie de nociones sobre el marketing online en general. Ello implica que existen muchos factores que tener en cuenta y varias cosas que uno deber\u00e1 atender;\u00a0 incluso cuando ya se lleve mucho tiempo ya con la tienda offline. Por ello, recomiendo pensarlo bien antes de tomar la decisi\u00f3n de crear una tienda online.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/07\/tiendas-online.jpg\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-6444\" alt=\"tiendas-online\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/07\/tiendas-online-300x108.jpg\" width=\"300\" height=\"108\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/07\/tiendas-online-300x108.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/07\/tiendas-online.jpg 959w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Estas son varias de las desventajas de una tienda online:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Dependencia de terceros (hosting, empresa de transporte, proveedor de chat\u2026)<\/li>\n<li>Desconocimiento del medio (SEO, SMO, SEM, hosting, DNS, PPC, Adwords, Analytics\u2026)<\/li>\n<li>Un p\u00fablico \u00a0que est\u00e1 en varios lugares (redes sociales, foros, blogs\u2026)<\/li>\n<li>La competencia de otra ciudad\/pa\u00eds puede llegar r\u00e1pida y f\u00e1cilmente a los clientes<\/li>\n<li>El asesoramiento sobre el producto en el momento de la compra no es tan directo y personal. No hay trato humano.<\/li>\n<li>Muchas personas todav\u00eda no conf\u00edan en internet, ya que \u00a0creen que algunos sitios no les ofrecen la seguridad necesaria para realizar este tipo de transacciones, as\u00ed como que el producto es m\u00e1s barato en la tienda online.<\/li>\n<li>Las compras en l\u00ednea no son inmediatas. As\u00ed,\u00a0 el comprador no puede manipular ni \u00a0supervisar la calidad del producto.<\/li>\n<li>Para crear un negocio online hay \u00a0tener conocimientos en sistemas y tecnolog\u00edas, de lo contrario se deber\u00e1 contratar un experto en esta \u00e1rea para tener la certeza de que todo funcionar adecuadamente, sino ser\u00e1 un desastre y una p\u00e9rdida de dinero y tiempo.<\/li>\n<li>Los problemas de env\u00edo generan una desventaja pues el producto no est\u00e1 de inmediato en las manos del comprador. En algunas ocasiones se puede tardar hasta 5 d\u00edas h\u00e1biles, lo cual puede llegar a generar molestias en el cliente.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">\u00a0Sin embargo, si las comparamos con las <strong>ventajas del comercio electr\u00f3nico<\/strong>, resulta claro que las ventajas superan por mucho a los inconvenientes. Adem\u00e1s, si se tiene en cuenta las principales cifras del sector del comercio electr\u00f3nico, contratar una tienda virtual supone una excelente oportunidad, tanto para iniciar un nuevo negocio exclusivamente online, como para complementar un negocio ya existente offline, como una tienda f\u00edsica, por ejemplo. \u00a0Una buena opci\u00f3n para<strong> crear tienda online<\/strong> es <strong>Urbecom.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez hay m\u00e1s tiendas online y crece el comercio electr\u00f3nico. Pero no es oro todo lo que reluce. Conviene saber algunos temas que pueden llegar a que uno replantee crear una tienda online. No es lo mismo una tienda online que una tienda f\u00edsica. As\u00ed, lo que triunfa en la segunda no necesariamente funcionar\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12,1],"tags":[979],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 no crear una tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/por-que-no-crear-una-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 no crear una tienda online? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Cada vez hay m\u00e1s tiendas online y crece el comercio electr\u00f3nico. 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