{"id":6503,"date":"2014-08-04T02:18:25","date_gmt":"2014-08-04T07:18:25","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6503"},"modified":"2014-08-04T02:21:53","modified_gmt":"2014-08-04T07:21:53","slug":"como-hacer-que-se-consuma-mas-con-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-hacer-que-se-consuma-mas-con-el-comercio-electronico\/","title":{"rendered":"Como hacer que se consuma mas con el comercio electr\u00f3nico"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify;\">Hoy en d\u00eda, el comercio electr\u00f3nico es el escenario ideal para escenificar y aplicar t\u00e9cnicas de neuromarketing enfocadas al consumo. <strong>El ecommerce vive un gran momento y est\u00e1 de moda<\/strong>. Se trata de un sector en crecimiento continuo.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Se debe aplicar la <strong>neurociencia al dise\u00f1o web<\/strong> y luego a las acciones de marketing que se pongan en pr\u00e1ctica. Lo miso que un vendedor trata de genera una notable experiencia de compra de un cliente en una tienda tradicional, en la red de Internet se puede poner en marcha estas t\u00e9cnicas con el mismo fin: la compra de un producto, la contrataci\u00f3n de un servicio el alquiler de un objeto.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Para ello se pueden usar t\u00e9cnicas modernas como el eye tracking,\u00a0el call to action y el remarketing con las cookies para personalizar una oferta a un usuario determinado o bien \u00a0los sistemas de cuenta-atr\u00e1s. Todo ello ayudar\u00e1 mucho a que<strong> el cliente se decida a comprar.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/COMERCIO-ELECTRONICO.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6504\" alt=\"COMERCIO ELECTRONICO\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/COMERCIO-ELECTRONICO.jpg\" width=\"266\" height=\"190\" \/><\/a><\/p>\n<ul>\n<li style=\"text-align: justify;\">En la red de Internet, cuando un usuario entra en una tienda online no puede tocar ni probar el producto que se ofrece como se puede hacer en una tienda tradicional. Por ello, hay que saber usar la tecnolog\u00eda para que el cliente al final acabe <strong>comprando el producto.<\/strong><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Existen varias \u00a0t\u00e9cnicas aplicadas al mundo 2.0 que ayudan a conquistar al cliente, como dice Juan Merodio. \u00a0Con la tecnolog\u00eda \u00a0se genera algo tan relevante como una buena experiencia de usuario. Adem\u00e1s se puede jugar con cookies que nos ayuda a personalizar la informaci\u00f3n para un usuario si se conocer que ha regresado a la web despu\u00e9s de haberla visitado antes sin comprar. As\u00ed, se lo podr\u00e1\u00a0 realizar una <strong>oferta personalizada para provocar el impulso<\/strong> de comprar en ese instante concreto.<\/li>\n<\/ul>\n<ul>\n<li>De este modo, vamos a destacar varios trucos de neuromarketing que sirven para potenciar la compra en las tiendas on line,\u00a0 a saber:<\/li>\n<\/ul>\n<ol>\n<li><strong>Call to action<\/strong>. Se trata de \u00a0llamadas a la acci\u00f3n donde se trabaja con \u00a0el tama\u00f1o de la fuente, su ubicaci\u00f3n o color de tal modo que se obliga \u00a0al cliente a dirigir la mirada hacia donde uno quiere que lo haga.<\/li>\n<li><strong>Uso de las cookies<\/strong>. Se busca jugar con las cookies para personalizar una oferta a un usuario concreto.<\/li>\n<\/ol>\n<ul>\n<li style=\"text-align: justify;\">Sistemas de cuenta-atr\u00e1s. Es cuando un producto determinado se encuentra disponible a un <strong>precio concreto<\/strong>, si bien solo durante un breve per\u00edodo de tiempo. Pueden ser minutos u horas.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, el comercio electr\u00f3nico es el escenario ideal para escenificar y aplicar t\u00e9cnicas de neuromarketing enfocadas al consumo. El ecommerce vive un gran momento y est\u00e1 de moda. Se trata de un sector en crecimiento continuo. Se debe aplicar la neurociencia al dise\u00f1o web y luego a las acciones de marketing que se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como hacer que se consuma mas con el comercio electr\u00f3nico - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-hacer-que-se-consuma-mas-con-el-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como hacer que se consuma mas con el comercio electr\u00f3nico - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda, el comercio electr\u00f3nico es el escenario ideal para escenificar y aplicar t\u00e9cnicas de neuromarketing enfocadas al consumo. 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