{"id":6529,"date":"2014-08-20T02:10:42","date_gmt":"2014-08-20T07:10:42","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=6529"},"modified":"2014-08-20T02:17:04","modified_gmt":"2014-08-20T07:17:04","slug":"las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/","title":{"rendered":"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6530\" alt=\"puzzle-pieces-1-375836-m\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg\" width=\"300\" height=\"224\" \/><\/a><\/p>\n<ul>\n<li style=\"text-align: justify;\">No todo es oro, pese a la buena tendencia en el <a href=\"http:\/\/www.red.es\/redes\/\" target=\"_blank\">comercio online\u00a0 en Espa\u00f1a<\/a>. En el 2014, el <strong>e-commerce espa\u00f1ol<\/strong> <strong>se incrementar\u00e1 un 13.4%<\/strong> para facturar unos 12.383 millones de euros, seg\u00fan los datos Observatorio Nacional de las Telecomunicaciones.\u00a0 Sin embargo, hay ciertos puntos negativos como que solamente un 36% de los espa\u00f1oles ha realizado una compra en Internet en el \u00faltimo a\u00f1o o que un <strong>44% de los espa\u00f1oles jam\u00e1s\u00a0 ha comprado por la red.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Rakuten (el Amazon japon\u00e9s) ha desvelado \u00a0los mayores obst\u00e1culos que padece el comercio\u00a0 online en Espa\u00f1a a d\u00eda hoy, a saber:<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">1\u00ba.<em><strong> Los datos personales:<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Un 67% de los detractores de las compras online afirma que no desea dar sus datos como los n\u00fameros de tarjetas de cr\u00e9dito, direcci\u00f3n y tel\u00e9fono. Para solucionarlo se deber\u00eda simplificar los procesos de registro sin pedir m\u00e1s datos de los precisos. O incluso comprar como invitado, sin necesidad de registrarse.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">2\u00ba. <em><strong>La importancia de ver y tocar el producto antes de pagar.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">El 69% de los consumidores que no compran en Internet asegura que le gusta examinar el producto antes de pagar. Las tiendas online deben ofrecer m\u00e1s informaci\u00f3n, fotos, v\u00eddeos o vistas en 3D de los productos, \u00a0e incluso opiniones de otros clientes.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">3\u00ba.<em><strong> Los gastos de env\u00edo:<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Un 55% de los compradores online deja la compra cuando comprueba los gastos de env\u00edo que tiene abonar para recibir el producto en su vivienda. Se debe mostrar el precio total del producto, incluidos los gastos de env\u00edo.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">4\u00ba<em><strong>. La forma de pago:<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Un 50% de los que compran por Internet no se f\u00eda \u00a0en el proceso de compra y pago online. La tarjeta de cr\u00e9dito\/d\u00e9bito es el medio de pago m\u00e1s utilizado en las compras online (66.2%), seguida de Paypal (11.6%), el pago contra reembolso (10.7%) y la transferencia bancaria (3.9%).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">5\u00ba.<strong><em> Las tiendas on line se estancan.<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Las tiendas online contin\u00faan fallando en su fin principal: vender. Un estudio de la consultora Invesp asegura que el 65.23% de los carritos de compra se abandonan y la tasa media de conversi\u00f3n de los e-commerce es del 2.13%. Para solucionarlo se debe invertir m\u00e1s en el dise\u00f1o y los contenidos de las tiendas online tienen que ofrecer una navegaci\u00f3n m\u00e1s sencilla que permita hallar\u00a0 lo que se busca r\u00e1pidamente.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">6\u00ba. <em><strong>La devoluci\u00f3n de un producto:<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Muchos consumidores descubren que para recuperar el dinero deben poseer el embajale original o abonar los gastos de env\u00edo.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">7\u00ba.\u00a0 <em><strong>La entrega del producto.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Los retrasos y problemas en la entrega de los paquetes son la segunda causa de reclamaciones a las tiendas online. Se debe mejorar la log\u00edstica y valorar nuevas soluciones.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">8\u00ba. <em><strong>Adaptarse a los clientes m\u00f3viles:<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">El 45% de los espa\u00f1oles accede a Internet desde su tel\u00e9fono m\u00f3vil o tableta, pero solo el 60% de las tiendas online est\u00e1n adaptadas a los dispositivos. As\u00ed, Las p\u00e1ginas de e-commerce perder\u00e1n clientes si no adaptan sus tiendas a las plataformas m\u00f3viles, ofrecen una versi\u00f3n m\u00f3vil del sitio o desarrollan una aplicaci\u00f3n, como es el caso de la <a href=\"http:\/\/www.urbecom.com\/es\/version-movil-tienda-online\" target=\"_blank\">versi\u00f3n profesional para m\u00f3viles que ofrece urbecom.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No todo es oro, pese a la buena tendencia en el comercio online\u00a0 en Espa\u00f1a. En el 2014, el e-commerce espa\u00f1ol se incrementar\u00e1 un 13.4% para facturar unos 12.383 millones de euros, seg\u00fan los datos Observatorio Nacional de las Telecomunicaciones.\u00a0 Sin embargo, hay ciertos puntos negativos como que solamente un 36% de los espa\u00f1oles ha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[986],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a  - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a  - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"No todo es oro, pese a la buena tendencia en el comercio online\u00a0 en Espa\u00f1a. En el 2014, el e-commerce espa\u00f1ol se incrementar\u00e1 un 13.4% para facturar unos 12.383 millones de euros, seg\u00fan los datos Observatorio Nacional de las Telecomunicaciones.\u00a0 Sin embargo, hay ciertos puntos negativos como que solamente un 36% de los espa\u00f1oles ha [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-20T07:10:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-20T07:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/\",\"name\":\"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#primaryimage\"},\"datePublished\":\"2014-08-20T07:10:42+00:00\",\"dateModified\":\"2014-08-20T07:17:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\"},\"headline\":\"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a\",\"datePublished\":\"2014-08-20T07:10:42+00:00\",\"dateModified\":\"2014-08-20T07:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#webpage\"},\"wordCount\":559,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg\",\"keywords\":[\"marketing online;obst\u00e1culos del comercio electr\u00f3nico;consejos para vender en internet\"],\"articleSection\":[\"Comercio Electr\u00f3nico\",\"M\u00e1rketing online\",\"noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\",\"name\":\"urbeCOM Ecomercio\",\"sameAs\":[\"https:\/\/plus.google.com\/+Urbecomsl\/posts\"],\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a  - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/","og_locale":"es_ES","og_type":"article","og_title":"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a  - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"No todo es oro, pese a la buena tendencia en el comercio online\u00a0 en Espa\u00f1a. En el 2014, el e-commerce espa\u00f1ol se incrementar\u00e1 un 13.4% para facturar unos 12.383 millones de euros, seg\u00fan los datos Observatorio Nacional de las Telecomunicaciones.\u00a0 Sin embargo, hay ciertos puntos negativos como que solamente un 36% de los espa\u00f1oles ha [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2014-08-20T07:10:42+00:00","article_modified_time":"2014-08-20T07:17:04+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"urbeCOM Ecomercio","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/","name":"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#primaryimage"},"datePublished":"2014-08-20T07:10:42+00:00","dateModified":"2014-08-20T07:17:04+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de"},"headline":"Las dificultades del comercio electr\u00f3nico hoy en d\u00eda en Espa\u00f1a","datePublished":"2014-08-20T07:10:42+00:00","dateModified":"2014-08-20T07:17:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#webpage"},"wordCount":559,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/08\/puzzle-pieces-1-375836-m.jpg","keywords":["marketing online;obst\u00e1culos del comercio electr\u00f3nico;consejos para vender en internet"],"articleSection":["Comercio Electr\u00f3nico","M\u00e1rketing online","noticias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/las-dificultades-del-comercio-electronico-hoy-en-dia-en-espana\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de","name":"urbeCOM Ecomercio","sameAs":["https:\/\/plus.google.com\/+Urbecomsl\/posts"],"url":"https:\/\/www.urbecom.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/6529"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=6529"}],"version-history":[{"count":6,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/6529\/revisions"}],"predecessor-version":[{"id":6536,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/6529\/revisions\/6536"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=6529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=6529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=6529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}