{"id":7268,"date":"2014-11-06T06:10:08","date_gmt":"2014-11-06T11:10:08","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7268"},"modified":"2014-11-06T06:12:20","modified_gmt":"2014-11-06T11:12:20","slug":"el-comercio-electronico-no-llega-a-las-farmacias-espanolas","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/el-comercio-electronico-no-llega-a-las-farmacias-espanolas\/","title":{"rendered":"El comercio electr\u00f3nico no llega a las farmacias espa\u00f1olas"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/11\/05-11-2014.jpg\"><img class=\"aligncenter size-full wp-image-7271\" alt=\"05-11-2014\" src=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/11\/05-11-2014.jpg\" width=\"100%\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/11\/05-11-2014.jpg 800w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2014\/11\/05-11-2014-300x112.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">El comercio electr\u00f3nico <a href=\"https:\/\/www.urbecom.com\/blog\/la-evolucion-de-ecommerce-desde-el-comienzo-de-la-crisis-hasta-ahora\/\"><strong>vive un momento muy dulce en Espa\u00f1a<\/strong><\/a>, pero no en sector farmac\u00e9utico. As\u00ed, de las 21.000 farmacias que existen en nuestro\u00a0 pa\u00eds,\u00a0 solo un 9,06% tiene p\u00e1gina Web y un 20% de estos sitios ofrecen venta online. Esto es, el comercio electr\u00f3nico no termina de arrancar en las farmacias espa\u00f1olas. Los datos no dejan lugar a dudas: el comercio electr\u00f3nico no cuaja en las farmacias de nuestro pa\u00eds.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Recientemente, <strong>un completo estudio <\/strong>ha identificado 1.904 <a href=\"http:\/\/www.clubdelafarmacia.com\/blogclub\/2-0\/el-e-commerce-en-cifras-en-espana-%C2%BFy-la-farmacia-que\/\">farmacias espa\u00f1olas que tienen alguna presencia en Internet<\/a>, ya sea en forma de p\u00e1gina Web propia, de blog, de perfil en las\u00a0 redes sociales o bien estar en un directorio p\u00fablico online. As\u00ed, en Internet, 1.790 farmacias tienen al menos un portal Web. No obstante, una minor\u00eda (20%) vende a trav\u00e9s de ellos y, si se compara con el total de tiendas f\u00edsicas de este sector en Espa\u00f1a, solo un 1,66% de \u00e9stas cuenta con tienda online.<\/p>\n<p>&nbsp;<\/p>\n<p>Pero no hay que olvidar que Internet puede ayudar mucho a las farmacias. En comparaci\u00f3n al &#8216;ecommerce&#8217; en general, <strong>el sector farmac\u00e9utico recibe mucho m\u00e1s tr\u00e1fico<\/strong> (75%) proveniente de buscadores que la media (28%), seg\u00fan los datos \u00a0estudio anual de eCommerce 2014 de IAB. Ello se debe al inter\u00e9s que despierta la informaci\u00f3n de salud en el internauta en la actualidad.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Por ello, <strong>el sector farmac\u00e9utico debe saber aprovechar esta tendencia<\/strong> pues, en cuanto a popularidad, sus p\u00e1ginas Web pasan bastante inadvertidas seg\u00fan los indicadores de Google y Alexa.com. En relaci\u00f3n al Page Rank (valor que otorga la empresa del buscador a un sitio Web en funci\u00f3n de varios par\u00e1metros que va del 0 al 10), el 92,81% de las p\u00e1ginas analizadas en el informe presentan un valor inferior a 1 cuando lo m\u00ednimo que se debe tener es un 3.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">En relaci\u00f3n a <a href=\"http:\/\/www.alexa.com\/topsites\/countries\/ES\">lista de Alexa<\/a>, que se fundamenta en el <strong>n\u00famero de visitas y considera que un sitio Web es relevante<\/strong> \u00a0cuando ocupa una posici\u00f3n inferior a un mill\u00f3n en el ranking global, de las 346 farmacias indexadas por Evolufarma un 1,62% pertenece al grupo de esta cifra.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Asimismo, <strong>del total de farmacias espa\u00f1olas \u00a0con presencia en Internet<\/strong>, 822 (un 43,17%) disponen de \u00a0una cuenta en Facebook, ya sea en forma de p\u00e1gina de empresa o perfil personal. Luego, se colocan Twitter (604), Pinterest (224), YouTube (192), Google+ (114), LinkedIn (76), Flickr (47), Vimeo (29) e Instagram (27).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico vive un momento muy dulce en Espa\u00f1a, pero no en sector farmac\u00e9utico. As\u00ed, de las 21.000 farmacias que existen en nuestro\u00a0 pa\u00eds,\u00a0 solo un 9,06% tiene p\u00e1gina Web y un 20% de estos sitios ofrecen venta online. Esto es, el comercio electr\u00f3nico no termina de arrancar en las farmacias espa\u00f1olas. Los datos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[1012],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El comercio electr\u00f3nico no llega a las farmacias espa\u00f1olas - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/el-comercio-electronico-no-llega-a-las-farmacias-espanolas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio electr\u00f3nico no llega a las farmacias espa\u00f1olas - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico vive un momento muy dulce en Espa\u00f1a, pero no en sector farmac\u00e9utico. As\u00ed, de las 21.000 farmacias que existen en nuestro\u00a0 pa\u00eds,\u00a0 solo un 9,06% tiene p\u00e1gina Web y un 20% de estos sitios ofrecen venta online. Esto es, el comercio electr\u00f3nico no termina de arrancar en las farmacias espa\u00f1olas. 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