{"id":7343,"date":"2014-12-12T01:19:27","date_gmt":"2014-12-12T06:19:27","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7343"},"modified":"2016-10-26T11:23:13","modified_gmt":"2016-10-26T16:23:13","slug":"el-creciente-auge-del-e-commerce-en-espana","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/el-creciente-auge-del-e-commerce-en-espana\/","title":{"rendered":"El creciente auge del e-commerce en Espa\u00f1a"},"content":{"rendered":"<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">El comercio electr\u00f3nico sigue con un <strong>ritmo de crecimiento imparable<\/strong> con la previsi\u00f3n de que termine el 2014 con una subida\u00a0 del 13,4%, seg\u00fan el reciente informe del <a href=\"http:\/\/www.ontsi.red.es\/ontsi\/\">Observatorio Nacional de las Telecomunicaciones<\/a>. Esta tendencia positiva\u00a0 seguir\u00e1 en 2015.<\/p>\n<p style=\"text-align: left;\">Los aspectos m\u00e1s valorados por los usuarios<strong> para decantarse a comprar por Internet son<\/strong> la comodidad, la inexistencia de horarios y la opci\u00f3n de encontrar mejores precios. As\u00ed, un negocio online debe ganarse la confianza de sus potenciales clientes para vencer esas \u00faltimas resistencias derivadas de no poder ver y tocar directamente lo que se va a comprar y de la \u00a0cierta intranquilidad de pagar online.<\/p>\n<p style=\"text-align: left;\">Por ello, ofrecer un <a href=\"https:\/\/www.urbecom.com\/blog\/atencion-al-cliente-online\/\">buen servicio de atenci\u00f3n al cliente resulta vital<\/a> para demostrar a los usuarios que detr\u00e1s de la pantalla del ordenador existen \u00a0personas de carne y hueso dispuestas a ayudarle y solucionarle cualquier problema. Uno de los servicios m\u00e1s valorado por los clientes, por ejemplo de urbecom.com, es la atenci\u00f3n al cliente y este factor es determinante para fidelizar clientes y para atraer a nuevos clientes con el sistema de boca a boca.<\/p>\n<p style=\"text-align: left;\">Tambi\u00e9n est\u00e1 claro, seg\u00fan estad\u00edsticas que ha realizado el equipo de <a href=\"https:\/\/www.urbecom.com\">urbecom.com<\/a>, que los compradores online prefieren la comodidad de abonar sus compras online con \u00a0tarjeta de cr\u00e9dito frente a otros m\u00e9todos de pago como Paypal, transferencia bancaria o cheques bancarios.<\/p>\n<p style=\"text-align: left;\">La inexistencia de horarios es otra de las <strong>mayores ventajas que Internet ofrece<\/strong> a los usuarios frente al comercio \u00a0de toda la vida. El lunes suele ser el d\u00eda de mayor actividad de la semana. Le sigue martes y mi\u00e9rcoles. A partir del jueves la actividad comienza a decrecer, hasta ser casi inexistente los domingos.<\/p>\n<p style=\"text-align: left;\">Las categor\u00edas de productos m\u00e1s demandadas en las compras online son tecnolog\u00eda, electr\u00f3nica y videojuegos, electrodom\u00e9sticos, moda y calzado, cosm\u00e9tica y salud, juguetes y productos para ni\u00f1os y beb\u00e9s, art\u00edculos para mascotas, relojer\u00eda, mec\u00e1nica y relojer\u00eda. El mayor gasto se hace en productos de tecnolog\u00eda. Aunque le sigue muy de cerca la compra de ropa online.<\/p>\n<p style=\"text-align: left;\">Por \u00faltimo, hay diferencias en cuanto a <a href=\"https:\/\/www.urbecom.com\/blog\/factor-mas-influyente-en-las-mujeres-para-comprar-online-opiniones-de-amigos-y-familiares\/\">los tipos de productos m\u00e1s demandados en funci\u00f3n del sex<\/a>o. Los hombres son los mayores compradores de productos relacionados con electr\u00f3nica, tecnolog\u00eda, mec\u00e1nica o electrodom\u00e9sticos, en tanto que <strong>las mujeres se decantan m\u00e1s<\/strong> por la moda y calzado, cosm\u00e9tica y salud y juguetes y productos para ni\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico sigue con un ritmo de crecimiento imparable con la previsi\u00f3n de que termine el 2014 con una subida\u00a0 del 13,4%, seg\u00fan el reciente informe del Observatorio Nacional de las Telecomunicaciones. Esta tendencia positiva\u00a0 seguir\u00e1 en 2015. Los aspectos m\u00e1s valorados por los usuarios para decantarse a comprar por Internet son la comodidad, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[1021,37,337,5],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El creciente auge del e-commerce en Espa\u00f1a - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/el-creciente-auge-del-e-commerce-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El creciente auge del e-commerce en Espa\u00f1a - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico sigue con un ritmo de crecimiento imparable con la previsi\u00f3n de que termine el 2014 con una subida\u00a0 del 13,4%, seg\u00fan el reciente informe del Observatorio Nacional de las Telecomunicaciones. 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