{"id":7429,"date":"2015-01-23T11:01:09","date_gmt":"2015-01-23T16:01:09","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7429"},"modified":"2016-10-25T11:50:02","modified_gmt":"2016-10-25T16:50:02","slug":"que-es-el-t-commerce","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-es-el-t-commerce\/","title":{"rendered":"\u00bfQu\u00e9 es el T-commerce?"},"content":{"rendered":"<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">La nueva televisi\u00f3n interactiva con tecnolog\u00eda \u2018Hbb tv\u2019 trae consigo <strong>un flamante modelo de publicidad, el T-commerce<\/strong>, que implica que todo lo que aparece en pantalla puede ser vendido a tiempo real. Se trata de usar la televisi\u00f3n como un punto de venta r\u00e1pido, sencillo y r\u00e1pido.<\/p>\n<p style=\"text-align: left;\">Internet ya est\u00e1 en la mayor parte de los hogares, y <strong>las opciones que brinda el <a href=\"https:\/\/www.urbecom.com\/blog\/networking-clave-para-el-ecommerce\/\">E-commerce<\/a><\/strong> pueden ser explotadas muy bien a trav\u00e9s del televisor, que todav\u00eda hoy en d\u00eda sigue\u00a0 siendo el centro de la casa y que tiene todo el potencial para convertirse en un gran centro comercial. El T-commerce \u00a0puede vivir una \u00e9poca dorada en los pr\u00f3ximos a\u00f1os.<\/p>\n<p style=\"text-align: left;\">El T-commerce implica que, merece a la interconectividad, el usuario tiene la opci\u00f3n de adquirir lo que est\u00e1 apareciendo en \u00a0la pantalla de televisi\u00f3n, ya sea a trav\u00e9s de un anuncio convencional o incluso dentro de un programa de televisi\u00f3n. Varios recientes estudios aseguran que <strong>el 25% de los usuarios, despu\u00e9s de ver un anuncio de televisi\u00f3n<\/strong>, buscan informaci\u00f3n adicional del producto. Ello abre las puertas totalmente el T-commerce.<\/p>\n<p style=\"text-align: left;\">La televisi\u00f3n social es ya un hecho, y el <a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/medios\/asi-son-los-4-tipos-de-usuarios-multipantalla\/\">usuario multipantalla<\/a> ha conseguido salvar el obst\u00e1culo que supone un televisor sin conexi\u00f3n a Internet. La Smart Tv cobra cada vez m\u00e1s fuerza en los hogares\u00a0 y, cuando llegue a todos ellos, existir\u00e1 una ventana de autoservicio por la que comprar cualquier cosa que uno quiera mientras se ve la televisi\u00f3n sentado en el sill\u00f3n. As\u00ed,\u00a0 <strong>el e T-commerce, es la aut\u00e9ntica teletienda<\/strong>.<\/p>\n<p style=\"text-align: left;\">La tecnolog\u00eda que permite el\u00a0 T-commerce es la \u2018Hbb tv\u2019 y es una manera \u00a0de que el formato de publicidad cl\u00e1sico, a trav\u00e9s de una cortinilla de anuncios sucesivos, no muera con la nueva televisi\u00f3n. As\u00ed, usando \u00a0el mando a distancia durante los anuncios se puede ir la web del producto, dar toda clase de informaci\u00f3n adicional e incluso <strong>ofrecer descuentos especiales<\/strong> que provoque que el usuario quiera comprar le producto. De este modo, si un canal es capaz de ofrecer descuentos exclusivos y <a href=\"https:\/\/www.urbecom.com\/blog\/aprovechando-el-%E2%80%98self-service%E2%80%99-virtual\/\">comercio interactivo<\/a> durante su franja de publicidad, esta se revalorizar\u00eda sobremanera.<\/p>\n<p style=\"text-align: left;\">Por lo tanto, <strong>la televisi\u00f3n es un objeto mucho m\u00e1s popular que un ordenador<\/strong> ya que son muy pocas las personas que no cuentan con uno en sus casas. Adem\u00e1s, su funcionamiento es mucho m\u00e1s sencillo y est\u00e1 demostrado que las personas pasan m\u00e1s tiempo frente a la pantalla de la TV que en la de un ordenador. Por ello, el T-Commerce abre <strong>una nueva v\u00eda a la televisi\u00f3n<\/strong>. Sus posibilidades son ilimitadas. Desde ella se podr\u00e1 comprar productos de todo tipo, hacer reservas de viajes, pedir comida a domicilio, comprar entradas para un concierto, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva televisi\u00f3n interactiva con tecnolog\u00eda \u2018Hbb tv\u2019 trae consigo un flamante modelo de publicidad, el T-commerce, que implica que todo lo que aparece en pantalla puede ser vendido a tiempo real. Se trata de usar la televisi\u00f3n como un punto de venta r\u00e1pido, sencillo y r\u00e1pido. Internet ya est\u00e1 en la mayor parte de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[337,1051],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el T-commerce? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-es-el-t-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el T-commerce? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"La nueva televisi\u00f3n interactiva con tecnolog\u00eda \u2018Hbb tv\u2019 trae consigo un flamante modelo de publicidad, el T-commerce, que implica que todo lo que aparece en pantalla puede ser vendido a tiempo real. 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