{"id":7451,"date":"2015-02-07T03:42:13","date_gmt":"2015-02-07T08:42:13","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7451"},"modified":"2016-10-25T11:43:23","modified_gmt":"2016-10-25T16:43:23","slug":"las-mujeres-de-mas-de-66-anos-o-de-menos-de-25-son-los-internautas-que-usan-menos-el-ecommerce-en-espana","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/las-mujeres-de-mas-de-66-anos-o-de-menos-de-25-son-los-internautas-que-usan-menos-el-ecommerce-en-espana\/","title":{"rendered":"Las mujeres de m\u00e1s de 66 a\u00f1os o de menos de 25 son los internautas que usan menos el ecommerce en Espa\u00f1a"},"content":{"rendered":"<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">El ecommerce va creciendo a un gran ritmo en Espa\u00f1a; cada d\u00eda, <strong>m\u00e1s gente se apunta a la moda del ecommerce<\/strong>. No obstante, no toda la poblaci\u00f3n compra en Internet, ni siquiera todos los internautas. As\u00ed, \u00a0el 39,4% de los <a href=\"https:\/\/www.urbecom.com\/blog\/perfiles-de-usuarios-y-tendencia-en-compras-online-en-espana\/\">usuarios de Internet<\/a> no adquieren productos ni servicios online.<\/p>\n<p style=\"text-align: left;\">Seg\u00fan los datos de la \u00faltima edici\u00f3n del Estudio sobre Comercio Electr\u00f3nico B2C del<a href=\"http:\/\/www.ontsi.red.es\/ontsi\/\"> Observatorio Nacional de las Telecomunicaciones<\/a> y de la Sociedad de la Informaci\u00f3n (Ontsi), este conjunto de <strong>usuarios reacios a las compras online<\/strong> est\u00e1 compuestas principalmente por mujeres menores de 25 a\u00f1os o bien mayores de 65 a\u00f1os de edad.<\/p>\n<p style=\"text-align: left;\">Este informe refleja que las <a href=\"http:\/\/blog.clubecommerce.com\/mujeres-compran-online-para-ahorrar-tiempo-dinero\/\">mujeres<\/a> que no compran tienen mayor representatividad dentro de su sexo, 44,4%, que los hombres, 34,6 %. En cuanto a la edad, <strong>la representaci\u00f3n de no compradores desciende<\/strong> hasta el segmento de edad de 25 a 34 a\u00f1os, en tanto que vuelve a subir a partir de los 35 a\u00f1os; as\u00ed, los no compradores representan entre los internautas de 15 a 24 a\u00f1os un 40,9%, entre los de 25 a 34 a\u00f1os un 26,3%, entre los de 35 a 49 a\u00f1os un 37,9%, y entre los mayores de 64 a\u00f1os un 59,8% seg\u00fan los datos de este informe.<\/p>\n<p style=\"text-align: left;\">Por otro lado, \u00a0complementos, ropa y art\u00edculos deportivos es la <strong>categor\u00eda de producto que m\u00e1s internautas han adquirido<\/strong> fuera de la Red, concretamente el 74,5% de los compradores, seguido de perfumer\u00eda y bazar, con el 60,9%, y restaurantes, con el 50,7% de los internautas.<\/p>\n<p style=\"text-align: left;\">Adem\u00e1s, \u00a0seg\u00fan los datos de este estudio, los principales frenos para estos usuarios de Internet no compradores tienen que, sobre todo, \u00a0con la <a href=\"https:\/\/www.urbecom.com\/blog\/la-seguridad-en-las-compras-online-principal-preocupacion-para-los-espanoles\/\">fiabilidad<\/a>. De este modo, en una escala de 1 a 7, la afirmaci\u00f3n <strong>\u201cme preocupar\u00eda que las caracter\u00edsticas del producto comprado<\/strong> no se correspondieran con mis expectativas\u201d cuenta con 5,4 puntos, en tanto que los no compradores dan 5,3 puntos de acuerdo a la frase \u201cme preocupa no poder devolver los productos que compro por Internet si son defectuosos\u201d.<\/p>\n<p style=\"text-align: left;\">Las reticencias a la compra online no solo se da en \u00a0los internautas que nunca antes han comprado a trav\u00e9s de \u00a0Internet, sino que tambi\u00e9n \u00a0el 26,8% de los <a href=\"https:\/\/www.urbecom.com\/blog\/las-recomendaciones-de-otros-usuarios-factor-clave-para-las-compras-online\/\">internautas no compradores<\/a> en el a\u00f1o 2013 hab\u00edan hecho alguna adquisici\u00f3n con anterioridad. Entre ellos tres de cada cuatro se\u00f1alan como <strong>principal motivo para justificar no haber completado compras online<\/strong> es \u201cprefiero ir a la tienda y ver lo que compro\u201d. La segunda raz\u00f3n con mayor importancia \u00a0es \u201cno me resulta un medio seguro para comprar\u201d, que suscriben un 45,3% de los compradores de productos a trav\u00e9s de Internet que ya uno usan este canal para sus adquisiciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El ecommerce va creciendo a un gran ritmo en Espa\u00f1a; cada d\u00eda, m\u00e1s gente se apunta a la moda del ecommerce. No obstante, no toda la poblaci\u00f3n compra en Internet, ni siquiera todos los internautas. As\u00ed, \u00a0el 39,4% de los usuarios de Internet no adquieren productos ni servicios online. Seg\u00fan los datos de la \u00faltima [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[1061,1062,1060],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las mujeres de m\u00e1s de 66 a\u00f1os o de menos de 25 son los internautas que usan menos el ecommerce en Espa\u00f1a - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/las-mujeres-de-mas-de-66-anos-o-de-menos-de-25-son-los-internautas-que-usan-menos-el-ecommerce-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las mujeres de m\u00e1s de 66 a\u00f1os o de menos de 25 son los internautas que usan menos el ecommerce en Espa\u00f1a - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El ecommerce va creciendo a un gran ritmo en Espa\u00f1a; cada d\u00eda, m\u00e1s gente se apunta a la moda del ecommerce. No obstante, no toda la poblaci\u00f3n compra en Internet, ni siquiera todos los internautas. As\u00ed, \u00a0el 39,4% de los usuarios de Internet no adquieren productos ni servicios online. 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