{"id":7470,"date":"2015-02-18T07:09:32","date_gmt":"2015-02-18T12:09:32","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7470"},"modified":"2016-10-27T03:34:51","modified_gmt":"2016-10-27T08:34:51","slug":"mas-del-95-de-nuevas-tiendas-online-fracasan-en-espana-por-que","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/mas-del-95-de-nuevas-tiendas-online-fracasan-en-espana-por-que\/","title":{"rendered":"M\u00e1s del 95% de nuevas tiendas online fracasan en Espa\u00f1a \u00bfpor qu\u00e9?"},"content":{"rendered":"<p style=\"text-align: left;\">Pese a ser un negocio potencialmente rentable si no se hace un buen plan de empresa las cosas no van bien. La realidad es que el 96% de tiendas online fracasan pese a que <b>hay 12 millones de personas que hacen compras <\/b>por Internet en Espa\u00f1a y se piensa que ser\u00e1n muchas m\u00e1s las que acabar\u00e1n <a href=\"http:\/\/www.ey.com\/Publication\/vwLUAssets\/Evoluci%C3%B3n_y_perspectivas_eCommerce_2015\/$FILE\/EY-Informe-Tendencias_eCommerce-2015.pdf\">confiando en los negocios de ecommerce <\/a>en nuestro pa\u00eds.<\/p>\n<p style=\"text-align: left;\">M\u00e1s de 9 de cada 10 tiendas online fracasan y la mayor\u00eda no llegan ni a cubrir gastos. Son pocas las que se salvan de esta criba pese a que <strong>la facturaci\u00f3n de las tiendas online sigue creciendo a\u00f1o a a\u00f1o<\/strong> y que el <a href=\"https:\/\/www.urbecom.com\/blog\/datos-sobre-la-situacion-del-comercio-electronico-en-espana\/\">comercio electr\u00f3nico est\u00e1 creciendo<\/a> considerablemente a nivel mundial y tambi\u00e9n en Espa\u00f1a.<\/p>\n<p style=\"text-align: left;\">\u00bfQu\u00e9 pasa con estas cifras que la mayor\u00eda de las tiendas online fracasan? Bas\u00e1ndonos en los datos de una empresa a la que han consultado alrededor de 400 negocios online, hay <b>10 errores comunes <\/b>que hacen <a href=\"http:\/\/ecommerce-news.es\/marketing-social\/5-razones-para-saber-porque-fracasan-las-tiendas-online-15935.html\">fracasar a una gran cantidad de tiendas online.<\/a><\/p>\n<p style=\"text-align: left;\">Los errores son:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: left;\">No preocuparse por el proceso de compra<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>No dise\u00f1ar la p\u00e1gina de inicio para vender sino para ser bonita<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>No actualizar el dise\u00f1o de la web<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>No optimizar la web antes de atraer tr\u00e1fico (generalmente por prisa de conseguir compradores r\u00e1pido)<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>Pensar solo en el seo de la tienda<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>No conocer que el contenido tambi\u00e9n vende<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>No saber manejar la base de datos de emails segment\u00e1ndola<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>Que los usuarios tengan que hacer muchos clic para vender<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>No pensar a largo plazo, no dise\u00f1ar estrategias para ello<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: left;\">No invertir lo suficiente en marketing<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Adem\u00e1s de estos errores comunes, puede haber muchos otros que den lugar al fracaso de una tienda online, como no pensar en el cliente o<strong> no dise\u00f1ar ning\u00fan tipo de estrategia<\/strong> antes de la creaci\u00f3n de la tienda online. <strong>Por despreocupaci\u00f3n<\/strong>, por intentar lanzarla lo antes posible, por desconocimiento o por cualquier otra causa, a\u00fan queda mucho a los que lanzan tiendas online por aprender para que su negocio funcione.<\/p>\n<p style=\"text-align: left;\">Hay muchas personas que <a href=\"https:\/\/www.urbecom.com\/blog\/una-tienda-online-abandonada-no-vende\/\">crean tiendas online pensando que es muy f\u00e1cil<\/a>, que no tienen por qu\u00e9 preocuparse por su negocio o que va a funcionar solo,<strong> pero lo cierto es que hay que dedicar tiempo a su planificaci\u00f3n<\/strong>, a su confecci\u00f3n, al mantenimiento y a la atenci\u00f3n a los clientes para que el negocio funcione. \u00bfEst\u00e1s preparado\/a para crear tu tienda online?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pese a ser un negocio potencialmente rentable si no se hace un buen plan de empresa las cosas no van bien. La realidad es que el 96% de tiendas online fracasan pese a que hay 12 millones de personas que hacen compras por Internet en Espa\u00f1a y se piensa que ser\u00e1n muchas m\u00e1s las que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[160,1072,1071,1070,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e1s del 95% de nuevas tiendas online fracasan en Espa\u00f1a \u00bfpor qu\u00e9? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/mas-del-95-de-nuevas-tiendas-online-fracasan-en-espana-por-que\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s del 95% de nuevas tiendas online fracasan en Espa\u00f1a \u00bfpor qu\u00e9? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Pese a ser un negocio potencialmente rentable si no se hace un buen plan de empresa las cosas no van bien. La realidad es que el 96% de tiendas online fracasan pese a que hay 12 millones de personas que hacen compras por Internet en Espa\u00f1a y se piensa que ser\u00e1n muchas m\u00e1s las que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/mas-del-95-de-nuevas-tiendas-online-fracasan-en-espana-por-que\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-18T12:09:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-27T08:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/18-02-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/mas-del-95-de-nuevas-tiendas-online-fracasan-en-espana-por-que\/#primaryimage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/18-02-2015.jpg\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/18-02-2015.jpg\",\"width\":800,\"height\":300,\"caption\":\"mas-del-95-de-nuevas-tiendas-online-fracasan-en-espana-por-que\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/mas-del-95-de-nuevas-tiendas-online-fracasan-en-espana-por-que\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/mas-del-95-de-nuevas-tiendas-online-fracasan-en-espana-por-que\/\",\"name\":\"M\u00e1s del 95% de nuevas tiendas online fracasan en Espa\u00f1a \u00bfpor qu\u00e9? 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