{"id":7485,"date":"2015-02-27T04:17:30","date_gmt":"2015-02-27T09:17:30","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7485"},"modified":"2016-10-27T03:32:27","modified_gmt":"2016-10-27T08:32:27","slug":"call-to-action","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/call-to-action\/","title":{"rendered":"Call To Action"},"content":{"rendered":"<p style=\"text-align: left;\"><a title=\"Facebook urbeCOM\" href=\"https:\/\/www.facebook.com\/urbecom\">Las p\u00e1ginas de Facebook<\/a> se convierten en uno de los canales que las marcas y empresas utilizamos para comunicarnos con nuestros seguidores. Desde el pasado mes de enero, Facebook comenz\u00f3 a incorporar a las p\u00e1ginas un bot\u00f3n llamado \u201ccall-to-action\u201d con el objetivo principal de incrementar la interacci\u00f3n de las empresas con los usuarios.<\/p>\n<p style=\"text-align: left;\">El bot\u00f3n se sit\u00faa en la imagen de la portada y adem\u00e1s se queda como el m\u00e1s cercano al avatar, para as\u00ed posicionar esta llamada a la acci\u00f3n en una de las partes m\u00e1s visibles de la p\u00e1gina.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/27-02-2015_2.jpg\"><img class=\"aligncenter size-full wp-image-7487\" src=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/27-02-2015_2.jpg\" alt=\"27-02-2015_2\" width=\"100%\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/27-02-2015_2.jpg 800w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/27-02-2015_2-300x112.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">A la hora de configurar dicho bot\u00f3n, los administradores de las p\u00e1ginas podr\u00e1n decidir qu\u00e9 tipo de \u201cllamada a la acci\u00f3n\u201d quieren utilizar, ya que Facebook permite escoger siete tipos de botones diferentes, en funci\u00f3n de los objetivos de la p\u00e1gina y de la tipolog\u00eda de marca. Son los siguientes:<\/p>\n<ul>\n<li style=\"text-align: left;\">Reservar<\/li>\n<li style=\"text-align: left;\">Contactar<\/li>\n<li style=\"text-align: left;\">Usar aplicaci\u00f3n<\/li>\n<li style=\"text-align: left;\">Jugar<\/li>\n<li style=\"text-align: left;\">Comprar<\/li>\n<li style=\"text-align: left;\">Registrarse<\/li>\n<li style=\"text-align: left;\">Ver v\u00eddeo<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/27-02-2015_3.jpg\"><img class=\"aligncenter size-full wp-image-7488\" src=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/27-02-2015_3.jpg\" alt=\"27-02-2015_3\" width=\"100%\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/27-02-2015_3.jpg 800w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/02\/27-02-2015_3-300x112.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">La caracter\u00edstica principal es que el administrador de la p\u00e1gina podr\u00e1 decidir el destino del bot\u00f3n, ya que \u00e9l dir\u00e1 la Url del sitio web de destino.<\/p>\n<p style=\"text-align: left;\">Otra de las caracter\u00edsticas que engloban al \u201cCall to action\u201d son las Estad\u00edsticas propias de la <a title=\"Facebook urbeCOM\" href=\"https:\/\/www.facebook.com\/urbecom\">p\u00e1gina de Facebook<\/a>, que indican el n\u00famero de clics que ha recibido el bot\u00f3n. Las estad\u00edsticas se muestran por semanas.<\/p>\n<p style=\"text-align: left;\">Con esta nueva funcionalidad y si tienes una tienda de comercio electr\u00f3nico tus probabilidades de conversi\u00f3n aumentan considerablemente. As\u00ed que deja ponte manos a la acci\u00f3n y comienza a redirigir tr\u00e1fico hacia tu site.<br \/>\n<a title=\"TuEcommerce\" href=\"https:\/\/twitter.com\/hashtag\/TuEcommerce\">#TuEcommerce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las p\u00e1ginas de Facebook se convierten en uno de los canales que las marcas y empresas utilizamos para comunicarnos con nuestros seguidores. Desde el pasado mes de enero, Facebook comenz\u00f3 a incorporar a las p\u00e1ginas un bot\u00f3n llamado \u201ccall-to-action\u201d con el objetivo principal de incrementar la interacci\u00f3n de las empresas con los usuarios. El bot\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Call To Action - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/call-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call To Action - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Las p\u00e1ginas de Facebook se convierten en uno de los canales que las marcas y empresas utilizamos para comunicarnos con nuestros seguidores. 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