{"id":7511,"date":"2015-03-17T04:24:27","date_gmt":"2015-03-17T09:24:27","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7511"},"modified":"2016-10-27T03:29:59","modified_gmt":"2016-10-27T08:29:59","slug":"hacer-buenas-landing-page-para-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/hacer-buenas-landing-page-para-tu-tienda-online\/","title":{"rendered":"Hacer buenas landing page para tu tienda online"},"content":{"rendered":"<p style=\"text-align: left;\">Una landing page es una <strong>\u201cp\u00e1gina de aterrizaje\u201d<\/strong> especialmente dise\u00f1ada para que el usuario \u201cconvierta\u201d (esto es, compre, se inscriba, etc.) cuando aterriza en la misma al hacer clic desde otro sitio.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.urbecom.com\/blog\/hacer-landing-pages-para-la-campana-de-tu-tienda-online\/\">Una buena landing page<\/a> puede significar la diferencia entre <strong>un gran\u00a0 \u00e9xito y un sonoro fracaso<\/strong>. Por ello, hay que dise\u00f1ar las p\u00e1ginas de producto como si fueran \u201clanding pages\u201d y no como meras fichas de un cat\u00e1logo. La p\u00e1gina de producto tiene que\u00a0 ser capaz de realizar \u00a0todo el trabajo de venta por s\u00ed misma.<\/p>\n<p style=\"text-align: left;\">Adem\u00e1s, el enfoque landing conlleva <strong>estudiar la conducta de los usuarios cuando visitan los productos<\/strong>. \u00a0No se deben incluir\u00a0 est\u00edmulos innecesarios que saquen al usuario de la p\u00e1gina de producto o de la cesta de la compra. Para mostrar informaci\u00f3n adicional, se debe usar una\u00a0 ventana modal ense\u00f1e dicha informaci\u00f3n sin llevar al usuario a otra parte.<\/p>\n<p style=\"text-align: left;\">Esta son las <a href=\"http:\/\/www.bluecaribu.com\/infografia-anatomia-de-una-landing-page-perfecta\/\">principales caracter\u00edsticas <\/a>para que \u00a0una <strong>Landing Page sea efectiva<\/strong>:<\/p>\n<ul style=\"text-align: left;\">\n<li>Simple, clara y concreta. \u00a0La p\u00e1gina se tiene que guiar al prospecto para que el usuario haga la acci\u00f3n que \u00a0se busca cuanto antes.\u00a0 Adem\u00e1s, no \u00a0conviene dar m\u00faltiples opciones, sino m\u00e1s bien simplificar todo lo posible para que se realice una acci\u00f3n.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Que pida de forma clara la acci\u00f3n que se quiere que el prospecto realice, esto es, la <strong>\u201cCall to Action\u201d<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Que presente un buen dise\u00f1o. \u00a0No debe tener elementos de distracci\u00f3n lo cual no est\u00e1 re\u00f1ido con un buen conjunto est\u00e9tico y profesional que provoque confianza hacia la p\u00e1gina y que promueva la acci\u00f3n buscada.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Que posea la llamada a la <strong>acci\u00f3n a la vista<\/strong>, sin tener que\u00a0 recurrir al \u201cscroll\u201d o bajada de texto. Asimismo, se recomienda siempre repetir varias veces los botones de llamada a la acci\u00f3n para que en todo momento \u00a0est\u00e9n presentes ante el usuario.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Orientadas totalmente al usuario. Tienen que estar dirigidas a un perfil concreto de usuario. Si se cuentan con \u00a0varios perfies, se recomienda elaborar varias p\u00e1ginas de aterrizaje que se orienten a cada uno y que est\u00e9n optimizadas a los buscadores con las palabras clave de busqueda espec\u00edficas de cada uno.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Que presente un t\u00edtulo que describa el objeto de la p\u00e1gina y <strong>se encuentre \u00a0optimizado<\/strong> con las palabras clave que utilizar\u00e1 \u00a0el prospecto en la busqueda.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Que est\u00e9 siempre actualizada para facilitar su buen posicionamiento en los buscadores.<\/li>\n<\/ul>\n<ul>\n<li>Que ofrezca varias formas de <strong>generar la conversi\u00f3n<\/strong>: distintas maneras de pago, varios \u00a0canales, etc.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Una landing page es una \u201cp\u00e1gina de aterrizaje\u201d especialmente dise\u00f1ada para que el usuario \u201cconvierta\u201d (esto es, compre, se inscriba, etc.) cuando aterriza en la misma al hacer clic desde otro sitio. Una buena landing page puede significar la diferencia entre un gran\u00a0 \u00e9xito y un sonoro fracaso. Por ello, hay que dise\u00f1ar las p\u00e1ginas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,778],"tags":[1090,37,1093,1091,1092],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hacer buenas landing page para tu tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/hacer-buenas-landing-page-para-tu-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hacer buenas landing page para tu tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Una landing page es una \u201cp\u00e1gina de aterrizaje\u201d especialmente dise\u00f1ada para que el usuario \u201cconvierta\u201d (esto es, compre, se inscriba, etc.) cuando aterriza en la misma al hacer clic desde otro sitio. 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